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Phoenix Technology Unveils Suite of Customer Retention Solutions

Phoenix Technology Unveils Suite of Customer Retention Solutions

LAS VEGAS, April 17 /PRNewswire-FirstCall/ -- Phoenix Technology Holdings Inc., a leader in the loyalty solutions industry leveraging the Smart Chip Technologies patent protected products, is pleased to announce the official launching of their new suite of Customer Retention Solutions, with its campaign management system - Market Force leading the way.

Market Force is a campaign management solution that allows companies to take control of their marketing initiatives from conception through execution and measurement. Designed as a dedicated solution for sales and marketing professionals, Market Force provides tools to deliver targeted communications to prospective and existing customers, shorten the sales cycle, and improve close rates. Market Force is developed on a Service Oriented Architecture (SOA) platform that allows for seamless communication and information exchange with an organization's existing business solutions, such as CRM, portals, point-of-sale, data warehousing or ERP systems.

Founded on years of design, development, testing and deployment, Phoenix has been able to produce products that revolutionize the loyalty and customer retention industry. The complete product offerings are available to be viewed at http://www.phoenix-tec.com/.

About Phoenix Technology Holdings Incorporated

Phoenix Technology Holdings provide hosting, development, sales, client implementation, and system support for customer retention solutions allowing clients to deploy sophisticated strategies easily and quickly. (http://www.phoenix-tec.com/)

About Smart Chip Technologies

Smart Chip Technologies' turn-key customer retention solution, including Loyalty, Pre-Paid Stored Value, Punch Cards, and Gift Cards enables issuers, acquirers, and merchants to take advantage of real-time programs using their cardholder's existing cards using bar codes, magnetic stripes, smart chips, RFID, Internet accounts, and other consumer electronic technology, such as SMS and MMS cellular phones. The SCTN system is a scalable, high performance, end-to-end solution that uses an ASP model to customize the system's look and feel to reinforce customer branding. (www.sctn.com)

CONTACT: Bernard Mchale (702) 361-3624

Smart Chip Technologies

CONTACT: Bernard Mchale, +1-702-361-3624, for Smart Chip Technologies

Web site: http://www.sctn.com/

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