Click here to close now.

Welcome!

Web 2.0 Authors: Lori MacVittie, VictorOps Blog, Pat Romanski, Liz McMillan, Elizabeth White

Related Topics: Wireless, MICROSERVICES, Web 2.0, Cloud Expo

Wireless: Article

Mobile Expert Opinion: Mobile Platform as a Service

MBaaS falls somewhere in between SaaS and PaaS

My colleague at Cognizant and mobile expert, Peter Rogers, shares more of his thoughts and opinions on how enterprise mobility is and will evolve in 2014.

***

I think most businesses have realized the most effective mobile solutions are holistically designed from the outset. That means not just building the most beautiful front end, but also making sure that the supporting enterprise services are provided in a timely and secure manner. This has led to mobile and cloud being tightly integrated for many years, it was just hidden behind a black box inside of a MADP (Mobile Application Development Platform). Now it seems the black box has opened up and we are seeing open, standards based, cost effective and flexible Mobile First services being delivered through the cloud. It kind of begun with Parse who offered remote data manipulation and now we are seeing full life cycle management including real-time analytic visualisations.

Mobile Back End as a Service (MBaaS) falls somewhere in between Cloud Software as a Service (SaaS) and Cloud Platform as a Service (PaaS), with the key differentiator being a Mobile First intent. The original offerings like Parse were non-enterprise offerings and largely focussed on remote data manipulation, location services and authentication. Later offering have looked to differentiate their offerings by adding dedicated enterprise connectors and these are classed as Enterprise Mobile Back End as a Service.

In the non-enterprise MBaaS space then we are already seeing lots of acquisitions and new people moving into this space like Famo.us and AppMobi. The closest thing to a traditional Mobile Application Development Platform is an Enterprise MBaaS, but you will not find a portable native (cross platform) solution on the client side. Instead, a lot of the MBaaS vendors offer partnerships with Mobile Consumer Application Platform (MCAP) vendors - which was the original name for portable native or cross-platform solutions. As such technologies like Titanium, Xamarin, PhoneGap and XDK offer the missing client side part.

The next stage of this technology adventure is the business vertical alignments of Enterprise MBaaS. We will start to see specific services being offered for verticals like Life Sciences, for example a Health Cloud. Indeed Life Sciences is probably the least Mobile First vertical and one of the largest areas of R&D budget so we should see some massive changes sweeping in over the next 18 months. It is worth dissecting an Enterprise MBaaS at this stage before we go any further.

Generally speaking if we performed an autopsy on an Enterprise MBaaS we would find the following: a Service Tier for hosting custom servers (such as Node.js); a number of enterprise connectors (such as SAP); some pre-built server-side services (such as social media integration and push notifications); and a security framework that holds it all together.

Throughout 2014 then we will see the following evolutionary steps:

  • business vertical alignment for the sets of enterprise connectors
  • generation server-side services like Cloud CMS and Mobile Data Management
  • more MCAP integrations with greater client-side libraries
  • new and evolving field of life cycle management services.

Within the B2E space then not everybody has accepted the argument of portable native. However, if we look at real-time analytics it offers us the ability to effectively control the B2E ecosystem by monitoring which apps are in use. This in turn enables us to end-of-life applications that are not being used in order to reduce maintenance cost. It also enables us to spot problems with applications being used through crash reporting. We can even start to look at the successful applications and build more of those in order to start looking at application portfolio management; rather than just building apps for the sake of it.

Real-time analytics was born in the cloud and so this is a prime example of a Cloud SaaS that can be used to enrich mobile application management. We can have dashboards that show in real-time when the application is launched, where it is, and even have dedicated crash reporting that shows if an application goes down. In the B2C space we seem to wait until our App Store ratings drop before taking action but this enables us to see what is happening in the field and to release an update before getting a mass of bad reviews.

I see two types of Cloud SaaS that will become more popular:

  • Developer services - I would class the following as developer services: performance management; crash reporting; remote SDK; HTML5-to-Native conversion; JavaScript cross-compilation on the Cloud.
  • Life cycle management services - I would class the following as life cycle management tools: real-time analytics; dashboards; automated testing on the Cloud; server-side unit tests; template solutions; and easy personalisation.

The ability to plug existing native applications into a life cycle management framework has to be one of the most exciting concepts for 2014. Sure, there is always integration work, but maybe we will start to see the emergence of tools that can automatically add in integration points into the code for common areas of analytics such as when the application starts, stops and crashes.

I would, therefore, see the emergence of a new form of Enterprise Mobile Back End as a Service that has embraced both developer services and life cycle management services. It also offers some second generation frameworks to support server side development: like offering hosted Express along with Node.js; or having a Cloud CMS; or even a full mobile data management solution. These kind of platforms need a new name to differentiate them.  How about we all use Mobile Platform as a Service.

A Mobile Platform as a Service is the natural evolution of Enterprise Mobile Back End as a Service, and it features:

  • dedicated verticalized enterprise connectors
  • a service tier that comes with supporting frameworks and second generation services like Cloud CMS
  • developer services and life cycle management support for both hybrid apps and native apps with minimal integration required.

These are Peter Roger's opinions.  What do you think?  Agree or disagree? Comments?

*************************************************************

Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@ThingsExpo Stories
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...