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Cloud Expo: Article

Multiplay and KUULUU Launch Games with SoftLayer, an IBM Company

Gaming companies flock to IBM SoftLayer’s cloud, adding to 130 million players worldwide

SoftLayer, an IBM Company, on Wednesday announced that game development studio KUULUU and online game servers provider Multiplay are using IBM SoftLayer's cloud capabilities to power popular games such as Battlefield 4 and RECHARGE. KUULUU tapped into SoftLayer's cloud for higher performance and scale for their newest game created with Linkin Park, the most popular band on Facebook with 55 million followers, called RECHARGE, while Multiplay utilizes SoftLayer cloud to support the mega title Battlefield 4.

The global gaming market is estimated to total $111 billion by 2015 - driven largely by the increasing popularity of cloud gaming (online, streamed and downloaded games are estimated to represent as much as $38B in revenue in 2012). By leveraging the cloud built on open standards to host and stream games, developers are able to provide users with uninterrupted, instant access to games across any devices that will provide higher performance and easily scale based. This allows games to be streamed directly from the cloud, rather than downloaded locally, freeing up storage space on user devices and making access to updates easier and more efficient.

Since last spring, the number of active players relying on SoftLayer's cloud infrastructure has grown to 130 million. The company serves the whole ecosystem, from independent developers, to game studios, to publishers. By taking advantage of SoftLayer's cloud capabilities they are able to meet the demands of players around the world who expect faster development cycles, no-lag game play, and a flawless overall user experience.

SoftLayer's high value cloud platform allows KUULUU and Multiplay to scale easily to meet dynamic and extensive workloads requirements, with physical and virtual cloud servers available in real time on a massive global network.

Multiplay is one of the world's largest hosts of online game servers and is also home to one of Europe's biggest online gaming communities with over seven million gamers playing on their servers every month. The company provides high quality, affordable game servers for all major titles, including EA's Battlefield. For locations in Europe, the United States and Asia, they chose SoftLayer bare metal servers.

Multiplay supports approximately 500,000 gamers on SoftLayer's IaaS platform, hosting over 60 gaming titles including Minecraft, Battlefield 4, DayZ, Starbound and Team Fortress 2. Over 100,000 peak concurrent gamers play every night on SoftLayer bare metal servers throughout the world. In the case of Battlefield 4, Multiplay was able to spin-up and provision the IT resources required to support 25,000 new users in less than four hours while still being able to deliver a superior online experience.

With the launch of the highly anticipated RECHARGE, KUULUU needed a high performance and scalable service to support the game. Together with Linkin Park, they created a third-person 3-D online experience that combines puzzle, adventure and action elements. The game supports Music For Relief Power the World campaign, by introducing players to the real world clean energy solutions in the game. A big percentage of Linkin Park's audience are gamers, and as the biggest band on Facebook with over 55 million followers, using gaming as a vehicle gets to those fans on a personal level.

In providing KUULUU with an infrastructure that was resilient enough to withstand the constant demands of beta testing, launch, daily play, or update downloads, SoftLayer enabled KUULUU to concentrate on its core mission.

More Stories By Liz McMillan

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