Click here to close now.

Welcome!

Web 2.0 Authors: Lori MacVittie, Pat Romanski, Liz McMillan, Carmen Gonzalez, Elizabeth White

Blog Feed Post

SMAC, Code Halos and the Good, Bad and Ugly of Tracking Data

As a SMAC (social, mobile, analytics and cloud) Analyst, I spend my days researching, writing and presenting ideas to companies and audiences.  One of the most important subjects these days is how to develop and implement the best possible information logistics systems.  That means utilizing and processing collected data in the most advantageous and efficient manner possible to further the ambitions of the business.  That goal is perfectly understandable for a business - collecting business data and transactional data is expected, but when it is your personal data (Code Halos) that is being collected we often feel differently.  For example, I love having my TripIt, Marriott and Delta mobile apps know about me, my preferences and my past, present and future travels, but I don't want that information shared with other vendors (or home burglars) without my permission.

In this article, my colleague Ben Pring, Co-Director of the Center for the Future of Work at Cognizant is kind enough to address the good and bad of having your data (Code Halos) aggregated and tracked online.  I have included two embedded videos - first, a video interview that I filmed with Paul Roehrig and Ben Pring on the concepts of Code Halos, and a second far more professional clip on the role of Code Halos in our everyday life.
***
The response to our articles around Code Halo-thinking is overwhelmingly positive.   I and my co-authors, Malcolm Frank and Paul Roehrig, have spoken at dozens of client and industry events and engaged in numerous post-presentation discussions with a wide array of  senior IT and business leaders who when presented with  the Code Halo idea and follow us through our Crossroads Model tell us of  the opportunities Code Halo-thinking offers (including the risks of “extinction events”) are very real in their industry or market.  For  example, the narrative resonated with a major soft drink manufacturer that saw a new way to think about the social network around its soft drink; with an international airline which is beginning to socialize and internalize the new metaphor of a Code Halo to rethink how it moves customers from point A to point B; and with a leading financial services institution that admitted it was  only too aware of the “ionization” happening all around it as new ideas from start-ups begin to change the competitive dynamics the company faces.

Video Link: http://youtu.be/ctycYs18dyk


The second major reaction though – which may or may not surprise you, if you’ve read any of the previous pieces here, is that many people immediately internalize the Code Halo story and find “the dark side of the Halo.” Rather than focusing on the positive transformational commercial opportunities Code Halos  present, they land on the dystopian, Orwellian world of constant surveillance by Big (and little) Brother that Messer’s Assange, Manning and Snowden have brought to the fore in recent weeks, months and years.

Typically we hear a torrent of worst-case scenarios. “I don’t want to share my information with retailer x”, “I don’t want the government to have even more information on me that they do already”, “this is just going to make hackers’ lives easier”, “I get bombarded by enough advertising already; this is just going to make it even worse”, “I don’t want to live in 1984”, “I am not a number”, “how can I control who knows things about me”, “this is the final nail in the coffin of privacy”, “these ideas will never take off.”

The prism that people have is perfectly understandable.  Their concerns and fears are, of course, entirely valid and understandable. We share many of them. As digital immigrants ourselves we are at times as dazed and confused as any set of middle aged men by the emergent and volatile social mores of the new world and have to fight back the temptation to wallow in nostalgic revelries of how “this wasn’t the way we used to do it back in the day/old country.”

The grand experiment that we are all engaged in – creating a world of unprecedented hyper-connectivity of time, space, and culture - which the Code Halo phenomena is supercharging, is, by its very nature, unknowable and logically contains good things and bad.  Lots of good things are going to happen in a world of Code Halos, as are lots of bad things.

In short, we have no intention to deny that bad things will happen as a result of code meeting code. We fully expect they will. There is a very real dark side of the halo. All of the worst-case scenarios with which we are presented will happen, and are happening now.  People will get hacked. Government intrusion will grow. Advertisers will create new ways to embed advertising into every nook and cranny of our lives through every IP addressable form factor we use. Privacy will recede. The nefarious will have new opportunities to hurt us. Many innovations enabled by Code Halos will have unexpected consequences which will compound over time to produce unanticipated negative outcomes.  And yet we firmly believe these fears, concerns and objections are overblown, irrelevant or moot. Every objection is entirely the same objection that people raised as Al Gore’s Information Superhighway was entering the public consciousness in the middle of the 1990s; “I’ll never put my credit details onto the web,” Average Joe said in 1996; now Joe is routinely spending thousands of dollars online.

The Internet has been a crime scene in the last 20 years -- repeatedly. And it still is. And it always will be. But, today the Internet has 634 million websites and 2.4 billion users, according to uptime monitoring company, Royal Pingdom, and is here to stay. Nobody is going to un-invent it.
In 2013 so much of our lives are already online – shared, visible, transparent, open, all proffered voluntarily through Facebook, Twitter, Instagram, Tumblr, et al, or less voluntarily via our credit score, phone records, movements, and key strokes that the government can impound without warrant -- that privacy is already an illusion, hackers already hack, advertisers can already advertise within our email, pharmacies already send our 16-year-old daughters coupons for diapers when neither they nor we knew they were pregnant; we are numbers, we are code.

The world that we are describing is already here. The Code Halo era is not imminent. It is now.
Just as the upside of the Internet has won over the downside we believe the upside of a Code Halo world will win over its downsides. The “give to get” ratio of the Code Halo world will be so positive that, in the same way that the cost and convenience of Internet era 1.0 triumphed over its doubters, the new Internet era of Code Halos will similarly see it detractor’s voices diminish and disappear.  

And one last thought; the ultimate value of Code Halos will originate out of the openness of data that is shared and this, of course, will mandate good behavior and accountability.  Just as lousy service that once went unpunished is now broadcast on social media with sometimes devastating impact, individuals or corporations that misuse or exploit information exchanged via Code Halos will struggle to enrich and inflate their Code Halo and to generate commercially material sparks. Bad Code Halo behavior will exist in a world of instant high visibility and will push some towards their extinction event. 

Thoughts?  



For more information on these concepts please visit www.unevenlydistributed.com.

*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@ThingsExpo Stories
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...