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Web 2.0 Authors: Elizabeth White, Leon Fayer, Carmen Gonzalez, Pat Romanski, Liz McMillan

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Read These 10 Marketing Trenches Blog Posts Before 2013

Based on metrics like pageviews, time on page, social media sharing, and audience engagement, the Right Source Marketing team compiled your favorite Marketing Trenches blog posts from 2012.

These are the posts—published in the last 12 months—that made you laugh, cringe, scream, scratch your head, and even pick up the phone and call the author.

Read the ones you missed and re-read the ones you liked – hopefully these will provide some inspiration as we head into 2013!

The 2012 Top 10

12 Questions That Should Guide Your Content Marketing Plan

Mike Sweeney

RIP SEO, Broadcast, Email, PR And…Wait What?

Will Davis

Seven Key Questions Marketing Consultants Must Ask Their Clients

Michael Teitelbaum

5 Stupid Things Smart Marketers Do

Allison Novak

The 7 Not-So-Obvious Benefits of Content Marketing

Mike Sweeney

How to Become a Better Writer

Tracy Gold

Who Should Lead Your Content Marketing Program?

Mike Sweeney

When It Comes to Content Marketing, If You Fail to Plan, Plan to Fail

Michael Teitelbaum

Web Analytics: How to Handle Direct Traffic, Not Provided, Dark Social and Do Not Track

Will Davis

Content Marketing: The Turning Point for the Sales & Marketing Relationship

Mike Sweeney

Oldies but Goodies

We couldn’t help but reach back into the vault and also identify five posts from 2011 (even earlier in certain cases) that continue to resonate with our readers. While the actual information in these posts may be outdated, clearly the message remains on point!

Startup Marketing: 10 Things to Do in Your First 90 Days

Mike Sweeney

Who Are You? The 5 Key Components of a Core Messaging Document

Will Davis

Don’t Let the Social Media Tail Wag the Content Marketing Dog

Mike Sweeney

What Makes a Good Blog Post: 10 Tips for Corporate Bloggers

Tracy Gold

Everyone Has a Plan Until They Get Punched in the Mouth

Will Davis

Happy New Year to all of you from the Right Source Marketing team, and thank you for continuing to read and share our insights!

Read the original blog entry...

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Mike Sweeney and Right Source Marketing help organizations build their marketing strategy, organize the structure to accommodate that strategy, and deliver the specific services to execute that strategy. We do this through a unique model that provides senior level strategic consulting as well as specific services that cover every area of an organization’s marketing plan.

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