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Subaru Highway Automated Response Concept (SHARC) winnaar van 2012 Design Challenge op LA Auto Show

LOS ANGELES, 1 December 2012 /PRNewswire/ -- Subaru Global Design wint de 2012 Los Angeles Auto Show Design Challenge  na de presentatie van haar SHARC-voertuig (Subaru Highway Automated Response Concept). Als futuristisch model voor 24-uurs snelwegbewaking, biedt de SHARC bescherming en snelle oplossingen in geval van noodsituaties voor de snelwegpatrouille van Hawaï.

(Logo: http://photos.prnewswire.com/prnh/20060612/LAM005LOGO)

Het Design Challenge-thema van dit jaar, Highway Patrol Vehicle 2025, daagde vooraanstaande auto-ontwerpstudio's  uit om het ultieme patrouillevoertuig voor rechtshandhaving in 2025 te creëren dat de behoeften van dynamische stedelijke omgevingen ondersteunt. Zes auto-ontwerpstudio's van BMW, General Motors, Honda, Mercedes-Benz en Subaru presenteerden inzendingen met een zeer modern voertuigontwerp voorzien van drone-technologie, capaciteiten over land en in de lucht, elektrische voertuigsystemen en op hernieuwbare brandstoffen rijdende voertuigen uitgerust met topografische scanners.

"Alle juryleden waren onder de indruk van het hoge niveau van innovatie en technologie van de finalisten van dit jaar," aldus Chuck Pelly van Design LA. "De SHARC belichaamde de visie van het Design Challenge-thema door het combineren van functionaliteit en probleemoplossende technologie rond een dynamisch en plausibel verhaal."

Met een wereldwijde samenwerking tussen haar ontwerpstudio's, ontwikkelden de creatieve geesten bij Subaru de ultramoderne SHARC als een betaalbaar en milieubewust snelwegpatrouillevoertuig dat voldoet aan de strikte UltraGreen koolstof-neutrale milieuvoorschriften van Hawaï. Met zichtbare trends in gereduceerde snelwegpatrouillebudgetten wereldwijd, worden de SHARC-voertuigen aangedreven door hernieuwbare energie en werken ze autonoom, waardoor veel minder full-time verkeersagenten nodig zijn.

De inzendingen werden beoordeeld door multi-disciplinaire ontwerpprofessionals die de winnaar kozen op basis van diverse factoren, waaronder: bestudering van de toekomstige behoeften aan geavanceerde technologie; snelheid en behendigheid op de toekomstige snelwegsystemen; creativiteit van de oplossing; voldoen aan de verplichte emissienormen van specifieke regio's; en milieugevoeligheid voor onderhoud en recycleerbaarheid.

De juryleden waren Tom Matano, Executive Director, School of Industrial Design, aan de Academy of Art University in San Francisco; Imre Molnar, Provost en Chief Academic Officer aan het College for Creative Studies in Detroit; Steward Reed, voorzitter van transportontwerp aan het Art Center College of Design in Pasadena; en Bruce Meyer, stichter van het Petersen Automotive Museum en weldoener in de autowereld.

De Design Challenge is een langverwachte competitie waarbij auto-ontwerpstudio's uit de hele wereld tegen elkaar strijden om hun creativiteit te uiten. Ontwerpers genieten van de deelname aan de uitdaging, want het is een geweldige gelegenheid om hun talenten te laten zien en nieuwe ideeën in auto-ontwerp verder te onderzoeken.

Deelnemende ontwerpstudio's waren onder meer:

  • BMW Group DesignworksUSA
  • General Motors Advanced Design California
  • Honda R&D Americas, Inc., Advanced Design Studio, Californië
  • Honda R&D Company, Ltd., Advanced Design Studio, Tokyo
  • Mercedes-Benz Research & Development North America, Inc.: Advanced Design Center California
  • Subaru Global Design

De LA Auto Show Design Challenge wordt gesponsord door Faurecia, 's werelds op vijf na grootste autoleverancier, gespecialiseerd in autostoelen, emissiebeheersingstechnologieën, interieursystemen en auto-exterieurs, evenals door Yokohama Tire, dat nauw samenwerkt met autofabrikanten in de VS, Europa en Japan om banden te ontwikkelen voor de meest recente conceptvoertuigen. Andere sponsors die Design Los Angeles mogelijk maken omvatten de Association of the Nonwoven Fabrics Industry (INDA), Lacks Enterprises, Inc., Dassault Systemes, en Bose.

Over de Design Challenge

De Design Challenge vindt jaarlijks plaats op de laatste persdag van de LA Auto Show. Voor elk van de afgelopen negen jaar werd een nieuw Design Challenge-thema gekozen, en de grote auto-ontwerpstudio's tonen hun talenten door met elkaar te wedijveren om nieuwe ideeën in auto-ontwerp verder te onderzoeken. Tijdens de persdagen van de LA Auto Show wordt de grootste bijeenkomst van ontwerpprofessionals in Noord-Amerika georganiseerd voor de meeste diverse ontwerpgerichte activiteiten. Een Designers' Night-feest sluit de tweede persdag af die ontwerpindustrieleiders uit de hele wereld bijeenbrengt met twee extra sponsors Eastman en Autodesk.

De Design Challenge heeft lovende kritieken van journalisten en uitgebreide media-aandacht in heel Azië, Europa en Amerika ontvangen. Meer informatie, inclusief afbeeldingen, is te vinden op LAAutoShow.com/DesignChallenge.html.

Over de Los Angeles Auto Show

Als de eerste grote Noord-Amerikaanse autoshow van het seizoen, zal de LA Auto Show van 2012 enkele van de belangrijkste nieuwe voertuigdebuten van de industrie presenteren en de toon zetten voor de rest van het jaar. Na de persdagen wordt de show een van de best bezochte openbare autoshows in de wereld. Om het laatste shownieuws en de laatste informatie te ontvangen, volg de LA Auto Show op Twitter op twitter.com/LAAutoShow, bezoek de Facebook-pagina op facebook.com/LosAngelesAutoShow en meld u aan voor alerts op LAAutoShow.com.

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