Click here to close now.

Welcome!

Web 2.0 Authors: Adrian Bridgwater, Cloud Best Practices Network, John Savageau, XebiaLabs Blog, Yeshim Deniz

Related Topics: Web 2.0

Web 2.0: Article

Why Are Linked-In and Twitter SO...SMALL?!

The failure of OTHER social media

There isn't one person that I know that doesn't have a Facebook account. I decline friend requests daily from people such as ex-girlfriend's fathers, old professors that flunked me, and even an old boss from when I was 16.

EVERYONE is on it. It is almost common practice to look at someone cross-eyed if they say they are not on Facebook.

Facebook-award

But how is it that NO other major social media site has gained nowhere near the popularity that Facebook has? Over 300 million use Facebook. Only 50 million each use LinkedIn and Twitter respectively. Selfishly, I want MORE people on LinkedIn and on Twitter. More people = more people for me to network with.

So I ask you, my friends, a very important rhetorical question: WHY aren't more people on these other sites? What's the hidden factor? Don't cheat (by scrolling to the bottom). The answer to this question is going to help you develop an extremely powerful network. But in the meantime, I'll bet I can guess how you answered...

  1. "Well, each site has it's different uses... so different users only see the need to join certain ones..."
    And I would agree with you, at least on the different uses part. Facebook serves the social community, Linked-In serves the business community, and Twitter serves both.
  2. "There is less of a use for LinkedIn and Twitter than there is for Facebook"
    If you believe this, then your priority is socializing. (Those of you that have read my previous work know that I believe this is the ONLY reason for Facebook).  And this is okay, but improving your career is also a major priority in life (Linked-In) and so is staying in touch with events and information (Twitter.)
  3. "There is less of an audience for those other ones..."
    But are the audiences really that different?  The difference between the Facebook and the Linked-in audiences is that Facebook is probably used by most people from middle school up. LinkedIn users usually wait until the last year of college and later if they are going to join. My 16 year old sister has a twitter account and I know of Grandma's with them too - so Twitter isn't reaching out to less people. I am going to go out on a limb and say that we can exclude the most of the elderly population from the audiences of all three. Certainly there may be different audiences, but the audience for Facebook can't be six times as large as the others.
  4. And we know it's not advertising.
    Have you ever seen an actual advertisement for Facebook, Linked-In, or Twitter.

Did I pick your answer? If I didn't, I am obviously curious for your answer, so please comment. Now are you ready for mine? You might recognize it.....

WE ALL FORGET TO PUT THE "SOCIAL" IN OUR "SOCIAL MEDIA."
How often do you push your real-life friends to get on LinkedIn or Twitter? Honestly! When you signed up for these sites, did you skip the "invite my friends" page? Instead, most of us are simply content to join and connect with the people already on them. We don't create the BUZZ! And we are hurting ourselves! Twitter actually did not grow last month!  Viral marketing doesn't just stop spreading. We are failing to create a viral market!

Facebook started with one mass email to a bunch of Eduardo Saverin's friends from a dorm room. And then the viral phenomenon started. And it continues to grow because you all tell your friends about it!  Everyone knows what Facebook is.

With LinkedIn, I consistently get "What's LinkedIn?" And with Twitter, "You actually use that!?" Or people are simply misinformed.  "I don't need LinkedIn because I have a job."  Or "The only people who tweet are sitting on the toilet talking about what they ate for dinner..." By the way, I do tweet from the bathroom, and I have used LinkedIn for years.

In all seriousness, the true merits of Twitter and LinkedIn are too cool NOT to share.  And I know you are all passionate enough to sell the value to all of your friends.  Go and get them into it!

One final thought to ponder: If I ask you share something on Twitter or I ask for your help with my career on LinkedIn, who is going to be more helpful... my real friends on these sites or those random connections I met a long time ago at a networking event?

Spread the word and see what happens!

What Can You Do: Well, share the love!  The first step is to spread this message through the social media community.  Submit it to stumble upon by doing this.... Use the ShareThis button below and submit Technorati, and Retweets.... are all good ways.  Let's build our community!   And I would love to hear your thoughts here!

More Stories By Sam Diener

Sam Diener blogs and consults from Philadelphia, PA, US. He started Stuff For Success, The Sam Diener Blog. In five months, his interesting and humorous take on Business and Social Skill Advice has built an audience of nearly 100,000 readers, and has guest blogged for major US sites such as Under30CEO and the Personal Branding Blog. By the way, he knows his web design on his site stinks, he finally hired someone to redo it.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Cloudian, Inc., the leading provider of hybrid cloud storage solutions, today announced availability of Cloudian HyperStore 5.1 software. HyperStore 5.1 is an enhanced Amazon S3-compliant, plug-and-play hybrid cloud software solution that now features full Apache Hadoop integration. Enterprises can now transform big data into smart data by running Hadoop analytics on HyperStore software and appliances. This in-place analytics, with no need to offload data to other systems for Hadoop analyses, enables customers to derive meaningful business intelligence from their data quickly, efficiently and ...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...