IBM announced new and enhanced products to help telecommunications carriers, equipment providers and application developers take advantage of service oriented architecture (SOA) and Web 2.0 technologies to help them create, deploy and manage voice, video and data services. IBM enhanced its existing software portfolio to help service providers enable flexible, standards-compliant service platforms that support the delivery of IP-based services.

In this session we will examine how the SOA and Web 2.0 technology-based platform developed in Openreach Portal by wiring up the existing rigid flows and deploying them for execution, through Web and Web service interfaces in real-time and zero down time, gave the power to end users to define their own services and flows.