In this session we'll talk about the notion of the Universal SOA, and how to prepare your SOA to see the outside world, and the emerging Web. It's clear that many of the services we consume and manage going forward will be services that exist outside of the enterprise, such as subscription services from guys like Salesforce.com, or perhaps emerging Web services marketplaces. This is 'outside-in' SOA, in essence reusing service in an enterprise not created by that enterprise, much as we do today with information on the Web. Thus, those services outside of the enterprise existing on the Internet create a 'Universal SOA' - ready to connect to your enterprise SOA, perhaps providing more value. This is nothing new, by the way; we've been talking Universal SOA for some time now, at least the notion, and we are just seeing bits and pieces appearing today.