Enterprises continue to look for return on investment of their service-orientated architectures, and it is Enterprise Web 2.0 that makes this possible by connecting the last mile of SOA to end-users. This is a win-win-win solution for the enterprise; where not only IT, and end-users benefit but businesses benefits as well, from increased ROI and enhanced use and IT productivity. The last mile of SOA needs to be bridged in order for IT to fully reap the benefits of their efforts by squeezing the last bit of ROI out of their infrastructure. To achieve this, IT needs to make SOA tangible to end-users, while maintaining enterprise control and reliability. This session will explore: Service Oriented Architectures: Meaningful to IT, Intangible to End-Users, Rich Internet Applications: Meaningful to End-Users, Intangible to IT, Enterprise Web 2.0: Meaningful to Both, Controlling the Desktop Environment, Good Communication is a Must for any Relationship,Ubiquitous Consumption of Services. Attendees of this session will be able to identify the best solution to meet their SOA needs.