Welcome!

Agile Computing Authors: Pat Romanski, Zakia Bouachraoui, Elizabeth White, William Schmarzo, Liz McMillan

Related Topics: Agile Computing

Agile Computing: News Item

Apple Vacations Launches Social Media Blog

Social Media Initiatives Strive for More than 7,500 Fans and Friends

Apple Vacations announced the launch of its first-ever interactive blog site. The Juice (www.applevacationsblog.com) was designed to engage Apple Vacations' travelers and travel agents in an interactive way by providing timely travel stories, information, tips, and much more. The Juice features bloggers from various areas of the company, and a guest blogger section to include blogs from executives, celebrities, staff located in resort areas, and customers.

"By launching The Juice as a follow up to our pages on Facebook and Twitter, we have created an integrated social media strategy so that our brand loyalists can be the first to know about Apple Vacations' sales and special offers," said Timothy Mullen , Senior Vice President. "Our advocates can step up and support our brand, or conversely, give us their opinions on where we can do better. It's a real-time conversation that we want to have so that everyone benefits from the public discussion. And, if we listen carefully, then get the right product into a customer's consideration set, we've got a great chance at making a sale through these mediums."

The launch of The Juice comes on the heels of the company's successful ventures into social media on Facebook and Twitter. Two recently launched promotions, valued at more than $500,000, show the importance of social media in the company's integrated marketing strategy.

Apple Vacations' Facebook page was introduced earlier this year and kicked off a promotion on May 27 to increase its fan base. The "Fab Fan Fave Challenge" promised all fans a $50 vacation certificate if the site gained 2,500 fans by June 30. Additionally, once this goal was reached, a random drawing would be held to award a free all-inclusive vacation valued at $5,000.00. The goal of 2,500 fans was reached weeks earlier than anticipated, on June 6.

Apple Vacations' Twitter presence is doing just as well. The "5K Tweetathon" promotion kicked off on May 27 with the promise of a $50 vacation certificate once the site gained 5,000 friends, followed by a random drawing for a free all-inclusive vacation valued at $5,000.00. That goal is expected to be reached by June 15.

More Stories By Yeshim Deniz

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...