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Agile Computing Authors: Maria C. Horton, Zakia Bouachraoui, Pat Romanski, Elizabeth White, Liz McMillan

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Conversation Marketing Tips eBooklet

Wow, what a week. I think I have summer fever. The weather here in San Francisco has really sucked and I’m feeling the need for a vacation! But before I run off to find a beach somewhere…

We wanted to share a new conversation marketing eBooklet with you. Conversation is the Thing: Tips for Engaging in the Market Conversation (plain old pdf version.)

While looking at different options for publishing the eBooklet, I came across this really cool site, Issuu.com. There is a free version that looks fantastic. Basically you can publish documents as different types of publication looks (books, journals, presentations, etc.) with some very nice visual effects. It lets you embed the publications on your own site as I’ve done here.

I hope you’ll find the conversation marketing tips valuable and subscribe to our publications on issuu.com/idiomstategies.

Read the original blog entry...

More Stories By Christine Fife

As I drove off to college I never would have guessed I would end up here! But it’s been a fantastic journey. My career has been richly diverse giving me an advantage over marketers who are siloed into niche positions. I strive to be a true Renaissance person—I love to learn about everything and trying new things comes naturally. My career has been no different; I’ve successfully launched enterprise software and medical device development startups, improved communications processes for the regulatory department of a major financial exchange, increased client business and product development for several international exchange program companies and founded an international educational non-profit organization. My master’s degree in Integrated Marketing from Golden Gate University gave me a broad understanding of traditional marketing best-practices, but my BA in theater gave me the skills to understand how people communicate with one another and the importance of promoting a brand in a voice that is right for the audience.

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