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Web 2.0 in Online Banking

A Progress Report Reveals That Web 2.0 Technology is Being Used by Banks in Europe

Research and Markets has announced the addition of the "Web 2.0 in Online Banking: A Progress Report" report to their offering.

In 2008 it was forecast that Web 2.0 technology would begin to appear in online banking over the next 12 months. Now we return for a progress report.

Scope

  • Web 2.0 technologies; widgets, gadgets, mashups, Twitter etc...
  • Financial services, particularly retail banking, but also asset management and other investment-related services

Highlights of this title

We have come across instances of Web 2.0 technology being used by banks in Europe to improve their marketing and communications activity, particularly with regard to the generation of consumer that is accustomed to interacting with the more customizable, programmable internet that Web 2.0 makes possible.

Key reasons to purchase this title

  • Gain an insight into the evolution of Web 2.0 technology and its use in a business context
  • Se how FSIs are starting to use Web 2.0

Some of the Topics Covered:

  • There is still more Web 2.0 activity in US banks than elsewhere
  • Some banks are dabbling in social networking, particularly Twitter, for customer support
  • Bank of America
  • Wells Fargo
  • Barclaycard
  • Chase
  • ING Direct
  • Umpqua Bank
  • 1stMariner Bank
  • Fortis
  • Mashups get a different reception from retail banks to other areas of financial services
  • FSIs outside retail banking are more prepared to use mashups, gadgets and widgets
  • The technology offerings are maturing, with personalization a particular focus
  • S1 Corp separates the presentation layer from the business logic
  • Adobe offers RIA and RDA development tools
  • Wesabe evolves into a collaborative stance vis-à-vis banks
  • Leverage mashup contract wins from other areas of FS in talking to retail banks
  • Strike alliances with BI/CIM vendors
  • Develop technology to enhance banks use of Twitter for customer service/support
  • AJAX
  • Blogs
  • Gadgets
  • Mashups
  • RDAs
  • RIAs
  • RSS
  • Social Networking Sites
  • Virtual Worlds
  • Wikis
  • Methodology

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