comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its first report examining the online behavior of Internet users in Turkey, based on data from the comScore World Metrix audience measurement service. In April 2009, more than 17 million people in Turkey age 15 and older accessed the Internet from a home or work location, consuming an average 3,044 pages per visitor.

Seventh Largest Online Population in Europe
Of the 17 European countries individually reported by comScore, Germany's online audience was the largest with 40 million visitors in April 2009, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors).

The Internet audience in Turkey was the seventh largest with 17.8 million visitors, making it the second largest country in Eastern Europe behind Russia (31.3 million visitors). Internet users in Turkey were also found to be the most engaged users in Europe, spending an average 32 hours and viewing an average 3,044 pages of content per month.

Total Internet Users by Country* April 2009 Total Europe, Age 15+ - Home & Work Locations Source: comScore World Metrix Total Average Average Unique Hours per Pages per Visitors Visitor Visitor Country (000) Germany 40,000 22 2,601 United Kingdom 36,820 29 2,482 France 36,348 28 2,971 Russia 31,303 15 2,228 Italy 21,230 19 1,790 Spain 18,636 25 2,398 Turkey 17,762 32 3,044 Netherlands 12,009 25 2,712 Sweden 5,671 25 2,712 Belgium 5,470 19 2,032 Switzerland 4,439 20 2,011 Austria 4,403 14 1,562 Portugal 3,774 19 1,725 Denmark 3,429 18 1,890 Finland 3,174 26 2,777 Norway 3,007 21 1,921 Ireland 1,749 17 1,641 *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey's extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.

"The online population of Turkey far surpasses the rest of Europe in terms of time spent and content consumed per person," said Mike Read , SVP and managing director, comScore Europe. "Much of this heavy engagement is driven by usage of social networking and entertainment media sites, which maintain users' attention for extended periods of time. There are certainly excellent digital marketing and advertising opportunities in reaching these 17 million Internet users who are so engaged with the medium."

Top 15 Internet Properties in Turkey

Google Sites ranked as the largest property in Turkey with more than 16 million visitors in April 2009, a reach of 90 percent of the total online population. Microsoft Sites ranked second with 15.5 million, followed by social networking site Facebook.com (12.8 million visitors) and DOL (10.1 million visitors), owner of Turkish-based entertainment and sports sites Ekolay and Fanatik.

    
    Top 15 Internet Properties in Turkey*
    Ranked by Total Unique Visitors (000)
    Total Turkey, Age 15+ - Home & Work Locations
    April-2009
    Source: comScore World Metrix
                                     Total       
                                    Unique
                                   Visitors
        Property                     (000)        % Reach
    Total Internet Audience:
     Turkey                          17,762        100%
    Google Sites                     16,003         90%
    Microsoft Sites                  15,516         87%
    Facebook.com                     12,770         72%
    DOL                              10,055         57%
    Milliyet.com.tr                   8,579         48%
    Blogcu.com                        8,285         47%
    Mynet A.S.                        7,852         44%
    AOL LLC                           7,577         43%
    Hurriyet                          6,835         38%
    Yahoo! Sites                      6,549         37%
    Wikimedia Foundation
     Sites                            6,516         37%
    Izlesene.com                      5,431         31%
    FRMTR.COM                         4,413         25%
    Gittigidiyor.com                  4,346         24%
    RapidShare AG                     4,334         24%

*Excludes traffic from public computers such 
  as Internet cafes or access
  from mobile phones or PDAs. comScore estimates the 
  size of Turkey's
  extended online universe to be 26,751,449.