Click here to close now.


Agile Computing Authors: Yeshim Deniz, David Dodd, Bill Szybillo, Elizabeth White, Dana Gardner

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

Review of the Reviews: Cloud Computing Expo Europe 2009 in Prague

There are many untapped areas out there for cloud computing

"We’re at the beginning of a paradigm shift in IT that’s going to be as dramatic as the introduction of the PC in the early 80s. I for one, am very excited to be involved."

That, according to the Founder & CTO of The Server Labs, was his primary takeaway on getting back to the UK after participating at Cloud Computing Expo Europe 2009 (pictured above) the latest event in SYS-CON's industry-leading Cloud Computing Conference & Expo series. "There are many untapped areas out there for cloud computing," Parsons (pictured below right) added.

There have already been three conferences in the series, with the 4th one due already in November, at the Santa Clara Convention Center.

The Cloud Is Here To Stay
"The majority of people I spoke to thought that Cloud is here to stay," wrote Parsons. He was not alone in having enjoyed the event very much. Stephen Foskett, who also spoke at Cloud Computing Expo Europe, wrote in a post-event blog:

"The IT world is changing and remote managed services are a big part of it," Foskett noted. His blog continued:

"Many of my discussions came to this point, that the cloud computing movement is already underway, already taking hold both in consumer and corporate spheres, and will quietly take its place alongside more conventional in-house paradigms.

Among the many ideas worth considering:

  • We may eventually see time-variable pricing, with rates going up at periods of peak demand and down at other times. This will lead to spot pricing and futures contracts.
  • One follow-on idea was the possibility of deep discounts for those who can tolerate “best effort” services. Would you pay 10% extra for a non-guaranteed extra copy “most of the time”?
  • Service providers will compete not just on price, but scalability, efficiency, and SLAs.
  • Private clouds may not be clouds at all, since they don’t offer the same CAPEX/OPEX tradeoff and flexibility advantages. But private clouds could lead to a peer-to-peer public cloud, something that is already happening with DR systems today!
  • How many public clouds will there be and who will run these? Will it be the usual suspects like Amazon and Google? The telephone companies? The software providers? Or corporate peers, as mentioned above?
  • Flexibility to relocate applications in the cloud is an excellent idea, and one that will spur adoption, but “ye canna change the laws of physics” when it comes to bandwidth. This means that it’s a lot harder to migrate cloud storage to a new provider than cloud application instances!
  • With each country adopting different laws, it becomes incredibly important to consider which legal system governs your cloud computing system. This has important implications for privacy and accountability, but many fail to think about it."

"it was great to meet familiar faces in the growing cloud community and to evangelize the cloud approach to a new audience," wrote Owen Garret at the Zeus Blog. Garret called Cloud Computing Europe 2009 "A very useful networking event."

"Cloud Computing Expo Europe was the perfect image of what is occurring in the Cloud economy: many providers, from cloud to SaaS and some curious end-users," wrote Rachel Delacour, CEO of We Are Cloud, a French based business intelligence company.

"Each speaker did great efforts to educate about the 'cloud computing thing'. Every session was understandable even for non-technical attendees," she added.

Where Are Europe's Cloud Providers?
A very interesting angle was raised in a post-conference blog by Dr Guy Bunker, Symantec's Chief Scientist, and that is the whole question of whether the absence of ‘true’ European cloud providers is acting as a brake on the adoption of the cloud in Europe. Here's what Bunker, who was also a speaker at the event, wrote:

"It’s an interesting question and one I had never thought about. Having worked for American companies for nearly two decades, I have never been concerned by the control they may have. It is true that various EU countries have very strict privacy laws and so they may be restricted from using global public clouds - but for the rest… this is something that needs to be looked at further. The cloud is going to offer competitive advantage to those that use it effectively - the EU mustn’t be left behind."

Bunker's overall conclusion about the Prague conference was that "there were a lot of great sessions - along with some very interesting new perspectives."

More Stories By Cloud News Desk

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.