Welcome!

Agile Computing Authors: Mike Raia, Elizabeth White, PagerDuty Blog, Dana Gardner, JT Ripton

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

Review of the Reviews: Cloud Computing Expo Europe 2009 in Prague

There are many untapped areas out there for cloud computing



"We’re at the beginning of a paradigm shift in IT that’s going to be as dramatic as the introduction of the PC in the early 80s. I for one, am very excited to be involved."

That, according to the Founder & CTO of The Server Labs, was his primary takeaway on getting back to the UK after participating at Cloud Computing Expo Europe 2009 (pictured above) the latest event in SYS-CON's industry-leading Cloud Computing Conference & Expo series. "There are many untapped areas out there for cloud computing," Parsons (pictured below right) added.

There have already been three conferences in the series, with the 4th one due already in November, at the Santa Clara Convention Center.

The Cloud Is Here To Stay
"The majority of people I spoke to thought that Cloud is here to stay," wrote Parsons. He was not alone in having enjoyed the event very much. Stephen Foskett, who also spoke at Cloud Computing Expo Europe, wrote in a post-event blog:

"The IT world is changing and remote managed services are a big part of it," Foskett noted. His blog continued:

"Many of my discussions came to this point, that the cloud computing movement is already underway, already taking hold both in consumer and corporate spheres, and will quietly take its place alongside more conventional in-house paradigms.

Among the many ideas worth considering:

  • We may eventually see time-variable pricing, with rates going up at periods of peak demand and down at other times. This will lead to spot pricing and futures contracts.
  • One follow-on idea was the possibility of deep discounts for those who can tolerate “best effort” services. Would you pay 10% extra for a non-guaranteed extra copy “most of the time”?
  • Service providers will compete not just on price, but scalability, efficiency, and SLAs.
  • Private clouds may not be clouds at all, since they don’t offer the same CAPEX/OPEX tradeoff and flexibility advantages. But private clouds could lead to a peer-to-peer public cloud, something that is already happening with DR systems today!
  • How many public clouds will there be and who will run these? Will it be the usual suspects like Amazon and Google? The telephone companies? The software providers? Or corporate peers, as mentioned above?
  • Flexibility to relocate applications in the cloud is an excellent idea, and one that will spur adoption, but “ye canna change the laws of physics” when it comes to bandwidth. This means that it’s a lot harder to migrate cloud storage to a new provider than cloud application instances!
  • With each country adopting different laws, it becomes incredibly important to consider which legal system governs your cloud computing system. This has important implications for privacy and accountability, but many fail to think about it."

"it was great to meet familiar faces in the growing cloud community and to evangelize the cloud approach to a new audience," wrote Owen Garret at the Zeus Blog. Garret called Cloud Computing Europe 2009 "A very useful networking event."

"Cloud Computing Expo Europe was the perfect image of what is occurring in the Cloud economy: many providers, from cloud to SaaS and some curious end-users," wrote Rachel Delacour, CEO of We Are Cloud, a French based business intelligence company.

"Each speaker did great efforts to educate about the 'cloud computing thing'. Every session was understandable even for non-technical attendees," she added.

Where Are Europe's Cloud Providers?
A very interesting angle was raised in a post-conference blog by Dr Guy Bunker, Symantec's Chief Scientist, and that is the whole question of whether the absence of ‘true’ European cloud providers is acting as a brake on the adoption of the cloud in Europe. Here's what Bunker, who was also a speaker at the event, wrote:

"It’s an interesting question and one I had never thought about. Having worked for American companies for nearly two decades, I have never been concerned by the control they may have. It is true that various EU countries have very strict privacy laws and so they may be restricted from using global public clouds - but for the rest… this is something that needs to be looked at further. The cloud is going to offer competitive advantage to those that use it effectively - the EU mustn’t be left behind."


Bunker's overall conclusion about the Prague conference was that "there were a lot of great sessions - along with some very interesting new perspectives."

More Stories By Cloud News Desk

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...