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@CloudExpo: Article

HP, Sun, Dell, and Microsoft Are Among Cloud Computing's Losers -Stanek

Roman Stanek delivered his opening keynote today at Cloud Expo Europe in Prague

Roman Stanek, during his opening keynote at the Cloud Expo Europe in Prague today, said "Big server vendors such as HP, Sun, Dell, Microsoft, as well as monolithic app providers will be among the losers of the Cloud Computing revolution, while innovation, SMBs, and the little guys will be the winners of the Cloud."


In his presentation, titled: "Building Great Companies in the Cloud," Stanek - a technology visionary who has spent the past fifteen years building world-class technology companies - talked about what it means to be 'born on the cloud.' Specifically he shared with delegates his thoughts on how to use cloud computing as a technical design center; how to take advantage of the economics of cloud computing in building and operating cloud services; how to dramatically change customer adoption; and how to plan for the technical and operational scale that cloud computing makes possible.

SYS-CON's Cloud Expo Europe, held on May 18-19, 2009, in Prague, Czech Republic, is the first major cloud event in Europe and is co-located with SYS-CON's Virtualization Conference Europe 2009. The next event is the 4th International Cloud Expo, Santa Clara, CA, November 2-4, 2009, co-located with the the 7th International Virtualization Conference & Expo.

Stanek's presentation can be downloaded here.

Enabled by virtualization technologies, an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, it is hardly surprising that SYS-CON's industry-leading International Cloud Expo series is going from strength to strength.

Now held three times a year, in New York, Prague, and Silicon Valley, the event unfailingly attracts developers, engineers, architects, IT managers, and hardware and software professionals of every stripe.

More Than 60 Companies Sponsored or Exhibited at Cloud Computing Expo New York April 2009
Cloud Expo West and East (past two events) were sponsored by more than 60 leading global cloud computing technology providers, including: 3Tera, Active Endpoints, AppSense, AppZero, Aria Systems, CA, Inc., Certeon,, Composite Software, Cordys, Corporate Technologies, Cycle Computing, DataDirect Technologies, EMC,, ExactTarget, FreedomOSS, IBM, Intel, Intel SOA Products Group, iTKO, J9 Technologies, Krugle, LynuxWorks,, Metron, Microsoft, mindSHIFT, Moderro Technologies, Mosso, Nastel, Netmagic Solutions, OpenSpan, ParaScale, Platform Computing, QuantumXML, Red Hat, RightScale, Sensedia, Sun Microsystems, Supermicro, Symantec, Tap In Systems, Tranxition, Tripwire, VIRTERA, VMware, Web Age Solutions, and Zeus Technology.

More Than 100 Sponsors and Exhibitors Expected in Silicon Valley This November
Upcoming Cloud Expo 2009 West event, which will take place November 2-4, 2009, at the Santa Clara Convention Center in Silicon Valley is estimated to have more than 100 sponsors and exhibitors.

For sponsorship and exhibit opportunities please contact Cloud Expo sales department at 201 802-3021 (events at

Cloud Computing Expo New York April 2009 Sold Out With Record Participation
2nd International Cloud Expo, colocated with 5th International Virtualization Conference & Expo presented the most distinguished faculty of speakers on any technology conference taking place in 2009. Speakers, general session and keynote presenters included such names as: ,Ajay Anand (Yahoo!), Alan Williamson (AW 2.0 Ltd), Anthony Arrott (Trend Micro), Bill McColl (Cloudscale), Bob Quinn (3Leaf Systems), Brian H. Prince (Microsoft), Brian Zanghi (Kadient), Bryan Wade (ExactTarget), Clod Barrera (IBM), Daniel Beveridge (VIRTERA), David Bernstein (Cisco), David Bressler (Progress Software), David Douglas (Sun Microsytems), David Linthicum (Blue Mountain Labs), Doug Tidwell (IBM), Ed Sullivan (Aria Systems), Glenn Brunette (Sun Microsystems), Jeff Bauer (, Jeremy Geelan (SYS-CON Media), Jim Rymarczyk (IBM), Joe Gregorio (Google), Joel York (Xignite), John Barr (Yieldex), John du Pre Gauntt (Media Dojo), John Laferriere (Corporate Technologies), Jon Pyke (Cordys), JP Morgenthal (J.P. Morgenthal Blog), Kenneth Oestreich (Egenera), Kevin L. Jackson (Dataline), Kristof Kloeckner (IBM), Lucian Lipinsky de Orlov (VIRTERA), Martin Ingram (AppSense), Matt Holleran (Emergence Capital), Michael Hill (IBM), Omer Trajman (Vertica), Owen Garrett (Zeus Technology), Patrick Kerpan (CohesiveFT), Pau Garcia-Mila (eyeOS), Peter Coffee, Peter Nickolov (3Tera), Phil Fritz (IBM), Prasad Rampalli (Intel), Raghavan Srinivas (Intuit), Ranjith Ramakrishnan (Cumulux), Reuven Cohen (Cloud Interoperability Forum), Rich Wolski (University of California), Ronnie Thomson (Quark), Russ Daniels (HP), Sajai Krishnan (ParaScale), Scott Wiener (Cloud9 Analytics), Simon Wardley (Canonical), Stephen Elliot (CA), Steve Milroy (OnTerra Systems), Stuart Charlton (Elastra), Thorsten von Eicken (RightScale), Tien Tzuo (Zuora), Tim Crawford (Stanford University), Vik Chaudhary (Keynote Systems), Warren Wilbee (Microsoft), Werner Vogels (, William Fellows (The 451 Group).

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Most Recent Comments
toddb 05/19/09 01:33:00 PM EDT

Liz, thanks for reporting on this, I’ve heard this take on cloud in other forums as well. While Dell wasn’t able to attend the Europe Expo, I wish I could have been on hand to hear the full context of Roman’s talk. I agree with his assertion on who some of the winners will be in cloud but I’m not as sure about the losers he lists out. Computation has to take place somewhere, be it locally or in the cloud, and new architecture possibilities are creating usage models and demand for even more and more of it. Innovation is happening. On the app side Microsoft has been shooting ahead of the duck for quite some time with the investments they’re making in Azure. At Dell we stood up a division two years ago to build gear optimized for cloud infrastructure. It’s taking us to some interesting places, like Cloud will give both SMBs and large enterprises more choices and new efficiencies, as long as IT providers remain focused on how to best deliver there’s going to be a lot more winning than losing!
ToddB at Dell

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