Amplify Secures 12th Patent in Natural Language Processing

LONDON and ANNAPOLIS, MD -- (Marketwire) -- 05/06/09 -- Amplify (http://www.openamplify.com), The Meaning Platform powered by Hapax, today revealed details of its 12th granted patent, which further enhances its unique ability to harness the power of natural language processing to bring a human level of understanding to online content.

With 12 patents in the US, EU Region and Sweden, Hapax's 30-strong international team are Semantic Web pioneers, thanks to their technology, which can deconstruct, analyse and mark up text in a fast, robust and highly scalable system.

"Our passion for innovation has resulted in some really exciting technologies and we have worked hard on patent applications since 2000. This is really paying off with yet another patent that proves we are at the cutting edge of NLP and punching high above our weight. I'm enormously proud of my development teams," explained Mark Redgrave, CEO of Hapax.

"Through our pioneering web service Amplify, we have succeeded in taking NLP out of the lab and into real-world applications that have the potential to radically transform the way we interact with online content. Openamplify.com is a powerful platform, where market-leading brands and innovators can engage with multi-patented technology at zero set up cost. Together, we are beginning to create a new comprehensive web based on far more than just topic," Redgrave added.

Launched by Hapax in October 2008, Amplify is a web service that uniquely mimics the human process of language understanding to deliver a full appreciation of the topics, actions and emotions in online text. It automatically analyzes any piece of content and returns its meaning in a usable and actionable XML data structure, enabling other solutions providers to create value, profit and grow.

About Amplify

Amplify (www.openamplify.com) is a web service from technology company Hapax that brings human understanding to content. Using patented Natural Language Processing technology, Amplify identifies the significant topics, brands, people, perspectives, emotions, intentions, actions and timescales contained in text -- delivering real-time XML data that enables advertisers, publishers, ad networks to take the guesswork out of brand safety and targeting decisions.

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