| By Business Wire | Article Rating: |
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| April 30, 2009 11:08 AM EDT | Reads: |
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Tampa Digital Studios, a visual communications company [www.tampadigital.com], and Endavo Media [www.endavomedia.com] today announced that they have recently partnered to deliver SEE RADIO—a branded online video and social networking community designed for radio broadcasters to enhance their listeners’ experience and drive new revenue.
Combining Tampa Digital’s creative high quality video streaming solutions and the Endavo Media Internet TV Platform, SEE RADIO is an easy-to-use, cost-effective hosted platform that distributes a powerful social network for radio broadcasters to create on-demand programming. With SEE RADIO, radio executives, operations managers and programming directors across the country can connect with and grow their audience through social networking features and tools.
SEE RADIO enhances a radio station’s online offering by encouraging listeners [now, entertained viewers] to watch their favorite music videos, exclusive music artist interviews and performances, as well as Rate, Vote, Link, Share and Chat about the videos. The platform also supports high-quality live streaming video, user-generated content, contests, as well as on-demand video, audio and photos to also entertain its viewers.
Additionally, SEE RADIO provides multiple ways to generate new revenue for radio broadcasters with its ad banner integration feature. This allows for various rotating banners at adjustable clicks, pre- and post-roll video, and special promotional videos for premiere advertisers and sponsors.
“Gone are the days of radio stations just playing music,” said Rob Tiisler, creative director at Tampa Digital. “Radio broadcasters are using SEE RADIO to build their own branded video and social networks. We offer everything they need to increase both audience and revenue, whether or not they are a single station, a network or a syndicated program. It’s a great chance to expand their audience with viral marketing on the web.”
Country music station 99.5 WQYK-FM—the Country Music Association’s 2008 Major Market Station of the Year—launched WQYKtv.com using SEE RADIO. At WQYKtv.com, country music fans can watch exclusive interviews and concert performances, access bonus footage, and even upload their own videos for chances to win contests offering tickets to top artist shows, such as Taylor Swift. What’s more, Budweiser and its related products, along with other sponsors and advertisers, brand the social networking site.
“We are excited about our partnership with Tampa Digital Studios and its development of SEE RADIO,” said Peter Contardo, EVP/CMO at Endavo Media. “They provide a turnkey package for radio broadcasters ready to embrace online video as a way to extend the relationship with the listening audience while broadening revenue opportunities beyond the traditional ad model.”
About Endavo Media
Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately held. Visit www.endavomedia.com for more information.
About Tampa Digital Studios
Located in historic Ybor City, FL, Tampa Digital Studios is the largest digital media facility in West Central Florida. The company is a turnkey resource for multimedia production and visual communications nationwide. The company creates long-form and short-form broadcast programs, social networking solutions, web programs, national and local commercials, public service announcements, corporate communication tools, as well as many other projects using 2D/3D graphics, animation and Internet services.
Published April 30, 2009 Reads 128
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