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Here’s a Terrific Low Cost Way to Share Your Great Work and Ideas with Prospects Online

Phillywordsmith, Emily Sheetz, puts Google Docs to work with a simple, but engaging online slide show for her small business

Phillywordsmith, Emily Sheetz, puts Google Docs to work with a simple, but engaging online slide show for her small business.

There’s plenty that I love about the web. Discovering new people from whom I can learn is one of the most rewarding.

Recently, I lucked onto the PhillyWordsmith blog and wrote about her powerful conceptual construct for drilling down to your brand’s core promise: And Then What? The Question to Ask, Ask, and Ask Again to Get to Your Product’s Soulphillywordsmith home page

Now, I found something else that’s pretty cool on her site. Emily shares representative samples of her creative stuff with a simple slide show built with the basic Google Docs application.  She doesn’t even bother with the Google presentation application.  The link sits right up top on her blog so you don’t have to hunt for it.  Here’s why it’s so effective for a microbusiness like Emily’s.

Its well-organized, concise, and fun(always important for me). Best of all, it demonstrates to me and to every prospective client how she thinks and what she does.  Her slide show made it obvious to me that she’s very good.  You might love her stuff or you might not. But, Emily manages to convey the essence of her oeuvre quickly so that we can take the next step of contacting her with no wasted time. Her slide show isn’t flashy or sophisticated. But, it tells us just what we need to know.

This is one of her ‘great idea’ pages that clues us into how she thinks:

phillywordsmith great idea-2

I recommend that you spend a little quality time with her slide show.  I think you’ll learn a lot about her work and come away with ideas you can build on.  You might even want to get in touch with her. Here’s the link: Emily Sheetz: Work Portfolio

Read the original blog entry...

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Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.

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