Agile Computing Authors: Elizabeth White, Liz McMillan, Scott Allen, Jeev Trika, Yakov Fain
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Sage Software Strengthens Channel Commitment With New Educational & Marketing Programs to Help Partners Fuel Business Growth and Save Money
Sage Partner University - 100/100 in 2006 - Saving Money With Sage Among New Programs That Give More Partners Greater Opportunit
|By Marketwired .
|May 17, 2005 09:00 PM EDT
DALLAS, TX -- (MARKET WIRE) -- 05/17/05 -- At Insights 2005, its third annual business
partner conference, Sage Software (formerly Best Software) announced today
new educational, training, marketing and money saving programs designed to
help fuel business partner growth and profitability in the coming year.
The Sage Partner University, the 100/100 in 2006 program, Saving Money with
Sage, and more are being highlighted this week at the company's Insights
2005 business partner conference, which drew more than 3,000 attendees to
four days of strategic sales, marketing, technology and product sessions.
"Sage recognizes that every business partner is different, so no one
program is going to help every partner achieve great results," said Taylor
Macdonald, executive vice president channel and sales operations with Sage
Software. "With the mix of education, promotional and cost saving programs
we've added to our existing programs, we're giving partners large and
small, established and start up, the tools and education to create and
maximize sales opportunities and set their companies up for continued
The Sage Partner University -- Education & Training
The creation of the Sage Partner University tops a feature-rich list of new
training and educational opportunities designed to increase revenues for
business partners. The University includes the newly created Sage
Consulting Academy; expanded programs within the Sage Sales and Sage
Leadership Academies; key eLearning modules; a comprehensive new course on
Managing Salespeople and two new boot camp series: the Sage Alliance Boot
Camp and the Sage Project Management Boot Camp.
The new Sage Consulting Academy offers a progressive series of courses
designed to help business partners fuel dramatic growth through
high-revenue, high-profit consulting and service offerings.
Managing Salespeople is a comprehensive course newly added to the Sage
Sales Academy that covers techniques and tools for organizing, motivating
and managing a successful sales force.
The Sage Leadership Academy is a series of three retreats over the course
of a year for business partners interested in creating a process of
continuous improvement in their organizations. Approximately 15 partners
will be selected to participate in the series and become the Sage
Leadership Academy's class of 2006. The 75 previous graduates of the
Academy account for 40% of Sage President's Circle, an honor given to the
top producing business partners each year.
Also new are a series of eLearning modules that extend flexible educational
opportunities to business partners from the convenience of an office or
home. Modules cover topics from within all the various disciplines in the
Sage Partner University, and as such, new modules are continually
developed. The new Alliance Boot Camp instructs partners on how to create
mutually beneficial relationships with other partners, CPAs, law firms and
technology firms. The new Project Management Boot Camp focuses on the
fundamentals of project management for all software implementation
100/100 in 2006 Program
For the second year in a row, Sage will infuse $1,000,000 into 100 select
business partner organizations with the 100/100 in 2006 program. Available
to Mid Market business partners, the 100/100 in 2006 program's goal is to
add 100 field-trained sales executives to the existing channel in 100 days.
Selected partner organizations will receive $10,000 each for recruiting,
hiring and training top sales executives, and to subsidize the cost of a
lead generation campaign, making the program ideal for established business
partners committed to growing revenue and profits.
Fast Track 100 Program
Designed to help small business partner organizations make the leap to a
formalized sales and marketing strategy focused on new customer
acquisition, Fast Track 100 offers sales and consulting training, lead
generation support, partner benchmarking, mentoring relationships, and
support for developing a custom sales and marketing plan. Business partners
receive $8,000 value in direct training and service benefits for the $5,000
program investment. In addition, business partners can fully recoup their
$5,000 investment through credits earned by new customer acquisitions.
Saving Money with Sage
Ideal for virtually any partner, Saving Money with Sage extends corporate
resources and leverages strategic vendor relationships to pass along
significantly lower negotiated rates for products and services critical to
partner success. Sage recently added 17 new offerings such as wireless and
teleconferencing phone services, trade show booth rentals, leasing,
advertising, web site development, shipping and hardware purchases.
Fueling Business Growth with Marketing Programs
Sage Channel Marketing Programs have always focused on building partner
success, and several programs have been added to simplify and enhance
marketing performance. Recently introduced are new turnkey programs to
help business partners market more efficiently, including Direct Mail on
Demand, Turnkey List program and seminar kits. Each turnkey program
provides automated marketing tools, including pre-designed and customizable
templates, presentation content, scripts, planning checklists and more, all
designed to give business partners instant access to proven, successful
Also new to Channel Marketing Programs is a monthly educational Web series,
Marketing 101. Marketing 101 is a two pronged educational resource that
teaches business partners the value of proactive, targeted marketing
programs while familiarizing partners with the extensive online marketing
resources Sage makes available. These webcasts cover fundamentals to more
advanced marketing concepts and often include guest presenters for expert
coverage of specific topic matter.
About Sage Software (formerly Best Software)
Sage Software offers leading business management products and services that
support the needs, challenges and dreams of more than 2.4 million small and
mid-sized customers in North America. Its parent company, The Sage Group
plc (London: SGE.L), supports 4.5 million customers worldwide. For more
than 25 years, Sage Software has delivered easy-to-use, scalable and
customizable applications through its portfolio of leading brands,
including Abra, ACCPAC, ACT!, BusinessWorks, CPASoftware, FAS, MAS 90, MAS
200, MAS 500, MIP, Peachtree, SalesLogix, and Timberline Office, among many
others. For more information, please visit the Web site at
www.bestsoftware.com/moreinfo or call (866) 308-BEST.
© 2005 Best Software, Inc. All rights reserved.
Vice President, Corporate Communications
(905) 629-7959, x301
Senior Manager, Public Relations
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