Welcome!

Web 2.0 Authors: Roger Strukhoff, Elizabeth White, Kevin Benedict, Carmen Gonzalez, Yeshim Deniz

Article

The Shape of Cloud Computing To Come

Some leading infrastructure experts, IT industry executives and technology commentators offer me their views

As new offerings like Amazon's CloudFront, Microsoft's Azure, Hosting.com's CloudNine and VMware's vCloud are rolled out week in, week out, the worldwide cloud computing momentum continues to grow. Amid all the change, I asked some leading infrastructure experts, IT industry executives and technology commentators for their views on The Shape of Cloud Computing To Come.

Contributors include Salesforce.com's Peter Coffee, Geve Perry of GigaSpaces, Ben Rushlo from Keynote Systems, Cloud Computing Journal editor-in-chief Alan Williamson, Enomaly founder Reuven Cohen, open source entrepreneur Krishnan Subramanian and Markus Klems of the FZI Research Center for Information Technology in Germany.

PETER COFFEE
Director, Platform Research - Salesforce.com

Peter Coffee was Technology Editor for industry journals PC Week and eWEEK from 1989 through 2007, after spending the prior decade in project management at Exxon and in PC planning and AI applications research at The Aerospace Corporation. He is the author of "How to Program Java" and "Peter Coffee Teaches PCs"; he served as a member of the X3J13 standards committee for ANSI Common Lisp.

1. Developer communities and system integrators will defect, in growing numbers, from established enterprise software vendors that have failed to deliver real innovation and value during the past several years.

2. Lower costs of market entry / application deployment, faster payback on development costs, and superior return on investment will make cloud-based platforms the target of choice for both entrepreneurial and enterprise developers.

3. Improved understanding of process and governance risk will shift the preferences of IT owners and regulators away from the cost and inconsistency of on-premise IT, and toward the auditable and highly professional security practices of cloud-service providers.

4. Mainstream consumers will become more aggressive in lowering their cost of both personal and business computing, and will become far more accepting of lightweight client machines running free and open-source operating systems and applications -- including application-oriented Internet clients like Google's Chrome.

5. The generation raised on broadband connections, Google search and Facebook community membership will not fear to rely on Web-delivered applications and resources for both work and leisure.

6. Companies will redefine the "C" in "CRM" to mean "Community" rather than "Customer": they will build systems that engage their partners and customers in cooperative processes of product and service improvement, rather than building only inward-looking systems for in-house analysis of the world outside the company's wall.

7. Developers outside the U.S. and Europe -- specifically those in India, China and Brazil -- will find their most rapidly growing opportunities in their own home markets, and will shift their focus toward building high-value applications for compatriot companies rather than providing low-cost labor to mature markets overseas.

8. Software market cycles will rapidly accelerate to Web speed, with multiple releases per year, rather than the glacial pace of multi-year upgrade cycles that currently results in most IT sites running legacy versions of cumbersome bloatware.

9. Global growth in development demand will increase the importance of high-leverage application frameworks that enable more rapid development of higher-quality products.

10. Too many development teams will minimize short-term pain, rather than maximizing gain, and will find themselves made irrelevant by teams that kept pace with new opportunities.


GEVA PERRY
GM of Cloud Computing, GigaSpaces

Geva Perry is General Manager of Cloud Computing at GigaSpaces, responsible for all marketing and business development activities at GigaSpaces, including strategy and positioning, product marketing, analyst/media relations and strategic alliances. Prior to joining GigaSpaces, he was COO at SeeRun, a developer of real-time business activity monitoring software. He has an MBA from Columbia Business School.

1. Trend of Large Vendors Entering Cloud Computing Will Accelerate

Amazon, Google, CA, Microsoft and IBM have all announced various initiatives in cloud computing. In 2009 this trend will accelerate with more coming from these vendors as well as VMWare, Citrix, Sun, HP, Cisco, Intuit, Symantec, Yahoo (if they remain independent) and others.

2. All Major IDEs Will Offer Cloud Deployment Options

Similar offerings to that of pioneering Aptana Cloud, as well as the announced but not yet available Visual Studio cloud offering, will be made by all major IDEs, with plug-ins for multiple cloud providers, including Amazon Web Services, GoGrid, Joyent, AppNexus, Flexiscale, Google App Engine and others.

3. Platform-as-a-Service Will Take Its First Steps into the Mainstream

In 2009, developers will start seeing web-based development and deployment platforms as a viable option for application development. Platforms such as Heroku, aimed at Ruby-on-Rails, will be in a particularly strong position to take advantage of this trend, but others as well. PaaS offering such as Force.com, Morph Labs, Bungee Connect the GigaSpaces Cloud Framework and others will mature and see initial adoption in the enterprise. Read more in the Thoughts on PaaS post.

4. A Next-Generation of “Middleware for the Cloud” Will Rise in Dominance Over Traditional J2EE Application Servers

Both start-ups and enterprises will come to realize in 2009 that the middleware products they have been using in dedicated physical server environments just don’t cut in the clouds. The promise of the cloud’s utility model (pay-per-use) cannot be taken advantage of without application platform that enable the application to both grow and shrink based on Service-Level Agreements (SLAs). Therefore, a new generation of application servers, such as GigaSpaces XAP and Appistry, will grow in popularity among the mainstream of cloud users.

5. System Administration & Configuration and Network Management Will Become a Sexy Field Bursting with Innovation

After years of stagnation, system administration, configuration and network management will thrive with innovation. New standards will emerge and people will come up with new forms of innovation in the field. Open source projects such as Puppet will experience incredible momentum. In a sense, for cloud computing to succeed, system administration needs to be eliminated. Or more accurately, automated and simplified, which creates tremendous potential.


MARKUS KLEMS
Research Assistant, FZI Research Center for Information Technology

Markus Klems is a research assistant at Germany-based FZI Research Center for Information Technology. His main areas of interests are cloud computing, grids, distributed programming and agile Web development - the technological point of view as well as business models.

1. More SaaS

Cloud Computing will certainly fuel the SaaS business. More and more Desktop applications will turn into Services or at least hybrid online/offline apps that live in the Cloud. Developers can rely on Infrastructure-as-a-Service and Platform-as-a-Service, and concentrate on building more sophisticated and powerful network-centric applications.

2. Middleware in the Cloud

Scalable, on-demand middleware is an appealing vision for large enterprises: avoid bottlenecks by outsourcing parts of the middleware infrastructure into a SOA-Cloud.

Microsoft Azure is coming and Amazon provides Windows-enabled images; a playgroud for hordes of .NET developers. The departments of many mid-sized and even large enterprises run on MS Word and Excel. They can profit from a scalable Windows-Cloud, e.g. at the end of a fiscal year, when large amounts of accounting data need to be processed quickly.

3. Content Distribution and Media Hosting

Amazon’s new Web Service CloudFront points at the promising future for DIY Content Distribution and Media Hosting. We are probably going to see a lot of great Multimedia applications from innovative small cap companies in the near future.

 

ALAN WILLIAMSON
Editor-in-Chief, Cloud Computing Journal

Alan Williamson is Editor-in-Chief of Cloud Computing Journal and is SYS-CON's "Cloud Computing Bootcamp" Instructor. A Sun Java Champion he is the creator of OpenBlueDragon (an open source Java CFML runtime engine). With many books, articles and speaking engagements under his belt, Williamson likes to talk passionately about what can be done TODAY and not get caught up in the marketing hype of TOMORROW.

1. In terms of cloud infrastructure, 2009 will be the year when hosting your application in the likes Amazon EC2, AppNexnus, Flexiscale, GoGrid etc, will move out of the "early adopter" phase and into the main stream. Architects will demand more accountability and stability.

2. Traditional hosting companies will feel the pinch, as the cloud providers will drive their prices further down to counter act the harsh reality that cloud-hosting at the moment, for 24hr operations, works out more expensive.

3. 2009 will not bring any unified standard or interfaces, but the community will have woken up for the need for this and efforts will really begin to shine through.


SERGUEI BELOUSSOV
CEO, Parallels

Serguei Beloussov is Chairman and CEO at Parallels, a global leader in virtualization and automation software for consumers, businesses and service providers. He's a successful self-made entrepreneur and business executive with an outstanding 15-year track record in building, growing and leading high-performing, multi-national high tech companies in North America, Europe and Asia.

1. The vendor landscape will dramatically change as we see a significant increase in the opportunities available to providers of cloud-based services. This will impact all types of service providers: web and managed hosters; telcos and ISPs; independent software vendors offering their software as a service; online services companies; traditional systems integrators; value-added resellers that are becoming managed service providers, and cost-plus service providers. A full range of offerings must be available. These will largely run on Linux as it is much more prevalent in this space.

2. For the cloud model to be profitable, efficiency is key, so service providers need to automate as much of the full lifecycle as possible. Customers should be able to place orders and get fulfilment and basic support without human intervention, and all billing and usage accounting needs to be completed automatically. Delegating authority to the customer also plays a significant role in making this model work – the customer should be able to perform simple administrator tasks such as resetting passwords and ordering more disk space without needing costly support calls or input from service provider staff.

REUVEN COHEN
Founder & Chief Technologist, Enomaly

Reuven Cohen is is a thought leader in the emerging cloud computing industry. He's Founder & Chief Technologist for Toronto based Enomaly Inc. - leading developer of Cloud Computing products and solutions focused on enterprise businesses. Enomaly's products include the Enomalism elastic computing platform, an open source cloud platform that enables a scalable enterprise IT and local cloud infrastructure platform and its customers including Intel, Best Buy, France Telecom/Orange as well as many smaller organizations.

1. Cloud computing in 2009 will be all about the user experience. AKA Quality of a user experience as the basis for scaling & managing your infrastructure. The problem is this, a cloud vendor/provider may be living up to the terms of a contract's language, thus rating high in QoS (Quality of service), but, the actual users may be very unhappy because of a poor user experience, thus causing a low QoE.

2. In 2009 for the first time the cloud will enable us to not only scale based on superfical aspects such as load, but based on practical ones like: how fast does my application load for users in the UK?


BEN RUSHLO
Director Web Performance Consulting, Keynote Systems

Ben Rushlo is one of the world's leading Internet performance experts. He advises Fortune 500 and Fortune 1000 companies in the Retail, Automotive, and Financial Services industries, helping to transform their global sites into high- performing, highly available Web assets that provide excellent customer experiences every time. Before joining Keynote, he was a Senior Performance and Capacity Planning Engineer at American Express, where he served as a core member of the team that launched American Express on the Web.

1. The concept of a site as we know it will change

As cloud computing gains wider adoption, the concept of a site as we know it is changing significantly. With content, technology and infrastructure coming from multiple vendors in the "cloud", analyzing where the problem occurred and hence managing the end user experience will become extremely complex. Companies who attempt to apply a data centric view of the world (internal monitoring, system instrumentation) in this environment will not be successful.

2. Companies that do not change will struggle in 2009


Cloud computing requires a radically new way of thinking about technical quality. Each piece, each part must work together in harmony to satisfy the user. The user doesn't care where the content is being served, or what web service is involved, they care about it working well and working quickly. To meet their expectation a new system of user centric performance management will need to be in place. Data centric performance management is dying and will soon be dead. Companies that do not change will struggle in 2009.

KRISHNAN SUBRAMANIAN
Open Source Entrepreneur, Blogger

Seattle-based open source entrepreneur Krishnan Subramanian is an ex-physicist turned blogger with a deep philosophical connection to open source, open standards, open communications, etc. "Being an ex-physicist helps me use scientific approach towards life," Krish notes.


1. Enterprises will open up more towards Cloud Computing. This will be due to two reasons. One is the proliferation of the so called private clouds, cloud like architectures inside the firewall. The most important reason will be the confidence gained by the enterprises on the security of the clouds. The support services offered by companies like IBM will help enterprises trust cloud computing more than ever. Also, the release and evolution of products like VPN-Cubed from CohesiveFT and others will help enterprises get better control over their data, making them more and more comfortable with Cloud Computing.

2. On the SaaS side, we will see apps will mature adding more reliability for such services. We will see a stronger support towards Health 2.0 with Microsoft and Google leading the way. Any attempt by Obama administration to revamp healthcare will include a Health 2.0 strategy. Data Portability is going to be the most vocal demand from the consumers as they realize the risks associated with the data being locked into third party servers.

3. PaaS will see a surge with Google offering support to more scripting languages. We will also see an increasing push for .NET platform on the clouds by Microsoft. Developers are going to benefit the most from such a surge and it will also have a stronger impact on the SaaS side.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

@ThingsExpo Stories
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
Last week, while in San Francisco, I used the Uber app and service four times. All four experiences were great, although one of the drivers stopped for 30 seconds and then left as I was walking up to the car. He must have realized I was a blogger. None the less, the next car was just a minute away and I suffered no pain. In this article, my colleague, Ved Sen, Global Head, Advisory Services Social, Mobile and Sensors at Cognizant shares his experiences and insights.
We are reaching the end of the beginning with WebRTC and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) irreversibly encoded. In his session at Internet of @ThingsExpo, Peter Dunkley, Technical Director at Acision, will look at how this identity problem can be solved and discuss ways to use existing web identities for real-time communication.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT. Attendees will learn real-world benefits of WebRTC and explore future possibilities, as WebRTC and IoT intersect to improve customer service.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at Internet of @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, will share some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, an Open Source Cloud Communications company that helps the shift from legacy IN/SS7 telco networks to IP-based cloud comms. An early investor in multiple start-ups, he still finds time to code for his companies and contribute to open source projects.
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines.
All major researchers estimate there will be tens of billions devices – computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Erik Lagerway, Co-founder of Hookflash, will walk through the shifting landscape of traditional telephone and voice services to the modern P2P RTC era of OTT cloud assisted services.
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehension and conference efficiency.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example to explain some of these concepts including when to use different storage models.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. These technological reforms have not only changed computers and smartphones, but are also changing the data processing model for all information devices. In particular, in the area known as M2M (Machine-To-Machine), there are great expectations that information with a new type of value can be produced using a variety of devices and sensors saving/sharing data via the network and through large-scale cloud-type data processing. This consortium believes that attaching a huge number of devic...
Innodisk is a service-driven provider of industrial embedded flash and DRAM storage products and technologies, with a focus on the enterprise, industrial, aerospace, and defense industries. Innodisk is dedicated to serving their customers and business partners. Quality is vitally important when it comes to industrial embedded flash and DRAM storage products. That’s why Innodisk manufactures all of their products in their own purpose-built memory production facility. In fact, they designed and built their production center to maximize manufacturing efficiency and guarantee the highest quality of our products.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital business.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. Download Slide Deck: ▸ Here
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
With the iCloud scandal seemingly in its past, Apple announced new iPhones, updates to iPad and MacBook as well as news on OSX Yosemite. Although consumers will have to wait to get their hands on some of that new stuff, what they can get is the latest release of iOS 8 that Apple made available for most in-market iPhones and iPads. Originally announced at WWDC (Apple’s annual developers conference) in June, iOS 8 seems to spearhead Apple’s newfound focus upon greater integration of their products into everyday tasks, cross-platform mobility and self-monitoring. Before you update your device, here is a look at some of the new features and things you may want to consider from a mobile security perspective.