Welcome!

Web 2.0 Authors: Pat Romanski, Elizabeth White, Liz McMillan, Carmen Gonzalez, Rick Delgado

Related Topics: Cloud Expo

Cloud Expo: Article

Cloud Computing: Understanding Infrastructure as a Service

Introducing the notion of an alternative to AWS: Cloudcenters

Cloudcenters provide the same kinds of tools that all datacenter and server operators are already accustomed to, but with all the traditional advantages of cloud (i.e. self-service, pay-as-you-go, and scalability). Instead of creating completely new paradigms, cloudcenters are a methodology by which the customer can have a virtual datacenter hosted ‘in the sky.’

Amazon’s Web Services (AWS) is not the only way to build scalable Cloud Infrastructures. There are two emerging methodologies for constructing Infrastructure-as-a-Service (IaaS) AKA “Cloud Infrastructure Services”. The first is what we call “cloudcenters”, which are essentially datacenters in the sky. The second is what we call an “Infrastructure Web Service”. GoGrid was one of the pioneers for cloudcenters, while AWS largely created the second model.

Understanding IaaS means looking closely at these two approaches. Clearly the notion of cloudcenters embodied by AWS competitors such as ourselves, FlexiScale, ElasticHosts, AppNexus, and others is important. My colleague, Michael Sheehan, will go into more depth on how we think this distinction modifies his earlier Cloud Pyramid (above left) in a follow-on article to this one.

Infrastructure Cloud Models

Understanding these two approaches is important because it directly affects your selection of a Cloud Infrastructure provider. These two models highlight a difference in core infrastructure and in target markets. Cloudcenters provide a direct equivalent to traditional datacenters and hence are usually more desirable for IT staff, systems operators, and other datacenter savvy folks. Infrastructure Web Services on the other hand are more analogous to Service-Oriented-Architectures (SOA), require significant programming skills, and are much more comfortable for software developers.

Infrastructure Web Services

I’m going to assume for this article that you are somewhat familiar with Amazon Web Services (AWS), but I’ll briefly re-cap. AWS provides a number of different ‘Web Services’ that can consumed individually or put together to support different kinds of applications, usually a batch processing or web application of some kind. These services include:

  • Object-based file storage via Simple Storage Service (S3)
  • Servers on demand via Elastic Compute Cloud (EC2)
  • Block storage on demand via Elastic Block Storage (a part of EC2)
  • Distributed database functionality via SimpleDB (SDB)
  • Content distribution and edge-caching via CloudFront
  • Messaging & queuing via Simple Queuing Service (SQS)
  • Payment processing via Flexible Payment Services (FPS)
  • Billing & re-packaging of the above services via Amazon Dev Pay

This is a robust ecosystem of services form which you can use any or all of in order to build your application, getting the traditional benefits of Cloud Computing such as self-service, pay-as-you-go, and massive scalability.

Unfortunately, every service above is based on an Amazon standard, not an industry standard.  S3 is not accessible via CIFS or NFS. EC2 provides Xen hosting, but image management and storage is completely custom. SQS does not use any standard queuing or messaging protocols such as JMS or STOMP. SimpleDB now has an ‘SQL-like’ interface, but is essentially a 100% ground up creation of Amazon.

A major advantage of using the Amazon approach however is that greenfield applications developed from scratch have a very powerful set of vetted, scalable services, that can be used to build that application. This means avoiding the intrinsic and extrinsic costs associated with deploying a separate queuing or database system.

The alternative, of course, is to use the same tools, paradigms and standards that you deploy in an industry standard Enterprise datacenter today.

More Stories By Randy Bias

Randy Bias is Co-Founder and CTO of Cloudscaling. His provocative views on the cloud computing disruption have made Randy Bias one of the industry’s most influential voices. He has inspired organizations to embrace cloud to transform business processes and position for success in a new world where computing resources are ubiquitous, inexpensive, instantly scalable, and highly available.

A vocal open systems advocate for more than two decades, Randy was the technical visionary at GoGrid and at CloudScale Networks. He led the open-licensing of GoGrid's APIs, which inspired Sun Microsystems, Rackspace Cloud, VMware and others to follow. In 2006, he co-founded Cloudscaling and since then has led teams that built and deployed cloud infrastructure for more than two dozen clients globally.

Randy was an early and vocal supporter of the OpenStack project, and led the teams that deployed the first public OpenStack storage cloud (Swift) outside of Rackspace, and the first public OpenStack compute cloud (Nova). He is a founding Board Member of the OpenStack Foundation. He also popularized the cloud server "pets vs. cattle" meme.

Randy blogs at Cloudscaling and Simplicity Scales, as well as GigaOm, CloudAve, O’Reilly Radar, TechCrunch and others. He is consistently recognized as one of the most influential social media voices in cloud computing. He is frequently interviewed in the media, and he speaks at dozens of industry events annually.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple i...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital busines...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.