Welcome!

Agile Computing Authors: Harry Trott, Liz McMillan, Elizabeth White, AppNeta Blog, Carmen Gonzalez

Related Topics: @CloudExpo

@CloudExpo: Article

Cloud Computing Is a Big Whiteboard

One thing you need though is an underlying infrastructure that is dynamic, optimized, secured and automated.

Daniel Feller's Blog

Am I the only one who has trouble understanding Cloud Computing? Is Instant Messenger considered cloud computing? Is my company's enterprise deployment of XenApp on XenServer considered Cloud Computing? Is the iTunes store considered Cloud Computing? Why is Cloud Computing so hard to figure out? Well, look at it from a different perspective.

Have you ever laid down on the grass and looked at the sky and tried to figure out what a cloud looked like? You might think one cloud looks like a puppy and another looks like an airplane while someone else thinks your puppy looks like Homer and the airplane looks like a TV. Trying to find shapes in the clouds is all based on your perception, just like if you try to get a definition of cloud computing from 5 different people, you will most likely get 5 different ideas.

Of the many discussions I've had on this topic, I always hear some very similar comments.

  • Isn't Cloud Computing just a new name for the ASP model that Citrix was involved with years ago?
  • Is Cloud Computing just the new term for SaaS?
  • Is the Cloud just a new name for the Internet?

Well, let's take a very brief look back before we get into the cloud...

ASP

I think one of the problems with understanding cloud computing is many people have been involved with Citrix for a long time. If you have been involved, you will remember the ASP model. In the ASP model, a 3rd party would host your applications for you, typically providing remote access with MetaFrame. So instead of you having to hire people to manage your set of MetaFrame servers hosting Office 97, you would pay a 3rd party to do it for you. You would access your applications using a secure connection (Citrix Secure Gateway) over the Internet. You wouldn't have to worry about managing the servers or providing the data center space/power. Instead of paying these large up-front costs, you would get a static, recurring bill based on the number of servers hosted.

SaaS

After the ASP model faded into memory, we got into the SaaS (Software as a Service) model. In this model, a software vendor will host their proprietary applications to their subscribing customers. When you hear SaaS, you always hear about SalesForce.com. Well, Citrix Online is SaaS as well. Citrix Online hosts the GoToMeeting/GoToWebinar/GoToMyPC/GoToAssist services and users access these services across the Internet. Users are charged a recurring bill, and do not have to worry about maintaining and supporting the underlying infrastructure. The SaaS model has been very successful because one would expect the people who know the best way to deliver an application are the ones who developed the application to begin with.

Cloud Computing

Now we get into Cloud Computing. Cloud computing can take on many different shapes, just like the clouds in the sky. But one thing is common, all delivered services occur over the Internet, which is THE CLOUD. Cloud computing is essentially granting the ability to allow any user, on any device, from any location to get access to their applications and data.

As I see it, Cloud Computing is a big whiteboard waiting for organizations to make their requirements known. Do you want a Test/QA environment to do whatever? This is cloud computing. Do you want someone to deliver office productivity applications for you? That is cloud computing. Do you want to have all of your MP3s stored on an Internet storage repository so you can get to it from any device? That is also cloud computing.

I think the big thing with Cloud Computing, which helps differentiate it from the ASP model, is that the environment is dynamic, meaning that a server is not a SAP server or an Exchange server or a SharePoint server. A server is instead anything you want it to be with server virtualization and server provisioning. So instead of a SAP server or a SharePoint server, we now have SAP and SharePoint workloads than can be moved and provisioned to any infrastructure available. It can be scaled up or down based on changing needs and defined rules. With Cloud Computing, making these changes does not require rebuilding systems, it happens automatically and only involves resetting parameters.

If these are core requirements for any cloud provider, Citrix Cloud Center(C3) is able to help deliver the cloud-based solution.

  • With Citrix XenServer Cloud Edition, we can help provide the dynamic workload provisioning
  • With Citrix NetScaler, we can provide the optimized, compressed and secured connections required for Cloud-based connections
  • With Citrix WANScaler, we can provide the efficient link between the cloud and the enterprise infrastructure
  • With Workflow Studio, we can create and implement automated workflows that will manage and maintain the environment for us

So, the next time you talk about Cloud Computing, remember it is very similar to the dynamic clouds in the sky, Cloud Computing can be pretty much anything. One thing is common though, you need an underlying infrastructure that is dynamic, optimized, secured and automated.

[This appeared first here and is republished in full by kind permission of the author, who retains copyright.]

More Stories By Daniel Feller

Daniel Feller, Lead Architect of Worldwide Consulting Solutions for Citrix, is responsible for providing enterprise-level architectures and recommendations for those interested in desktop virtualization and VDI. He is charged with helping organizations architect the next-generation desktop, including all flavors of desktop virtualization (hosted shared desktops, hosted VM-based desktops, hosted Blade PC desktops, local streamed desktops, and local VM-based desktops). Many of the desktop virtualization architecture decisions also focuses on client hypervisors, and application virtualization.

In his role, Daniel has provided insights and recommendations to many of the world’s largest organizations across the world.

In addition to private, customer-related work, Daniel’s public initiatives includes the creation of best practices, design recommendations, reference architectures and training initiatives focused on the core desktop virtualization concepts. Being the person behind the scenes, you can reach/follow Daniel via Twitter and on the Virtualize My Desktop site.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...