|By Cloud News Desk||
|January 11, 2009 04:40 AM EST||
David Bernstein, Vice-President and General Manager of Cloud Computing at Cisco, will be presenting at SYS-CON's 2nd International Cloud Computing Conference & Expo in New York City this coming March 30-April 1, 2009. Bernstein, whose team runs Cisco’s Cloud Lab and who is responsible for Cisco’s Cloud Gateway products as well as heading development for itsCloud Interoperability and Standards initiatives, will be giving a stimulating and informative breakout session entitled "Cloud Building: Secrets from the Vault."
"Although there are a lot of 'Cloud Consumers' out there," says Bernstein, "there aren’t too many 'Cloud Builders.' On the one hand it requires a serious capital investment; on the other hand it is largely a black art. This applies to the Cloud “OS” as well as the physical platform."
"Approaching a Cloud as a large Cluster of regular servers with off the shelf interconnect will get you a wiring mess, partitioning which is hopelessly insecure, and crippling performance bottlenecks. This is because a cloud isn't just a server cluster - it's a cluster of virtual servers. So you need virtualization-aware components to build a cloud and you need to know how to connect and configure them."
In his session, he says, while he won’t provide wiring diagrams or switch configuration instructions, he will explain the challenges that Cloud Builder faces from security, performance, and scalability perspectives. He will explain why Cloud Building is not like any other large datacenter or hosting project.
"The technologies of virtualization aware components including the virtualization aware data networking, storage networking, and also virtualization aware blade servers are brand new and a must to know about if you want to understand how the leaders are building Clouds now," Bernstein observes.
His session is sure to be of interest to actual Cloud Builders as well as those curious about “the man behind the curtain.”
Speaker Bio: David Bernstein is a VP/GM in Cisco’s Software Group responsible for Cloud Computing. His team runs Cisco’s Cloud Lab, is responsible for Cisco’s Cloud Gateway products, and heads development for Cisco’s Cloud Interoperability and Standards initiatives. David’s experience includes executive positions in AT&T, Siebel Systems, Pluris, and The Santa Cruz Operation. Bernstein holds nearly a dozen patents in software and communications, publishes research regularly in IEEE, ACM, and IARIA conferences, and is a member of the IEEE Advanced Technology Executive Forum. He was a key author/contributor to many industry standards such as OpenSOA.org, OASIS SCA, WS-I, JCP/J2EE, and IEEE POSIX. He holds degrees in Physics and Mathematics from University of California where he was awarded the UC Regents Scholar designation for his work for the Office of Naval Research.
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Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for some 9% of total software sales. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.
Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded.
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