|By Jeremy Geelan||
|January 16, 2009 05:35 AM EST||
More than a thousand sites are using Facebook Connect, says Mike Vernal, a member of the Facebook Platform engineering team, in this Exclusive Q&A with SYS-CON's Web 2.0 Journal. Some prominent examples Vernal mentions include Citysearch for local reviews, Joost and Vimeo for video sharing, and a number of blogs, including TechCrunch and Gawker.
Web 2.0 Journal: You’ve been closely involved with developing and launching Facebook Connect. How would you summarize the chief strategic benefit of this service for Facebook’s 150M or so users?
Mike Vernal: I think the answer is twofold. First, Facebook Connect allows users to take their Facebook profile and friends with them to any site on the Web. This is pretty powerful, in that it saves users the hassle of creating another username and password, filling out their profile information, and running a contact importer on every site. Instead, the user can simply register and log in using their Facebook identity and immediately bring their profile and friends with them to that site.
Second, Facebook Connect allows users to share what they’re doing across the Web with their friends back on Facebook. So if I blog about something interesting, comment on someone else’s blog, or share photos or videos somewhere on the Web, I can now share that with my friends through Facebook. We’ve found that sharing this information back to friends helps to create a virtuous cycle of sharing, where friends start to comment on your activities and also start to share their own, which we think is quite powerful and valuable to users.
Web 2.0 Journal: Does this mark the much-discussed transition of Facebook to “platform” status, do you think?
Vernal: Facebook Connect is an evolution of the existing Facebook Platform. Since the very beginning, our goal with Platform has been to allow applications anywhere to become more social by leveraging the power of Facebook. Since 2006 we’ve had an API that allows Web, desktop, and mobile applications to integrate Facebook information. The initial version of Facebook Platform added the ability to integrate directly into Facebook. Facebook Connect represents an evolution of the experience for Web applications. We’re looking to evolve the mobile and desktop experiences, too, including a version of Facebook Connect specifically designed for mobile phones called Facebook Connect for Mobile.
Web 2.0 Journal: How many sites are currently live with Facebook Connect?
Vernal: Currently more than a thousand sites are using Facebook Connect. Some prominent examples include Citysearch for local reviews, Joost and Vimeo for video sharing, and a number of blogs, including TechCrunch and Gawker.
Web 2.0 Journal: What is the approval process like for a site that wants to leverage the platform?
Vernal: Anyone can integrate their site with Facebook Connect or build an application that uses Facebook Platform -- there is no approval process to get started. There are a handful of features like friend linking and automatically publishing Feed stories that require a lightweight approval process before being enabled.
Developers can also optionally participate in the Application Verification program, which involves an exhaustive review of an application or site in exchange for badging on Facebook.
Web 2.0 Journal: Tell us about FriendLink, the service that I believe allows a site using Facebook Connect to pass e-mail addresses to Facebook and get friend recommendations back. I can see that this must allow sites to make connections between users that they may not know about yet (but that Facebook already knows about). Is it proving popular?
Vernal: The friend linking feature was designed to allow sites with a large number of users to quickly fill in the social connections between those users. It works by allowing sites to pass us a cryptographic hash of their users’ email addresses and then using that hash to match up their users with our users. This allows us to then ask the user if they’d like to connect their account on that site with Facebook. This feature has strong network effects – it is more valuable to sites with larger user bases, so we’re seeing it gain momentum as larger sites start to launch.
Web 2.0 Journal: What other tips and recommendations can you provide developers on how they can increase social distribution and integrate their Web sites and applications to Facebook Connect?
Vernal: First, I think making the registration process as simple as possible is critical. As most site owners know, the number of people who complete the registration process is inversely proportional to its complexity. As you add steps (fields to fill out, emails to confirm, etc.), you lose users. By leveraging the user’s profile on Facebook, you can make the registration process much simpler and get more users into your site.
Second, once the user has connected to your site, you can save them the hassle of logging in each time they come back. If the user is already logged into Facebook and has connected to your site, then it’s easy to securely detect that and automatically log the user into your site.
Third, I think there’s a huge amount of potential around using Facebook Connect to increase user engagement on your site. By using the social graph as a content filter, you can help present the user with more relevant information. A classic example of this is a review site like Citysearch – people tend to trust and value reviews from their friends more than they trust reviews from the general population. By highlighting reviews from friends and other trusted contacts, the site becomes more valuable and engaging to the user.
Lastly, there are social communication features like Feed that allow users to share what their doing back with their friends on Facebook and, in the process, drive traffic and engagement on your site.
Web 2.0 Journal: How about those who are worried that Facebook Connect gives Facebook access to a great deal of information about how users interact with other social sites. What do you say to them?
Vernal: Our goal with Facebook Connect has been to help users take their information with them to sites across the Web and to help those sites build better, more engaging user experiences with that information. If more people are logging in and engaging with content on another Web site because of Facebook Connect, we see that as helping the site overcome core challenges of attracting and retaining users. We also believe the increased engagement will open doors to new revenue opportunities.
We also give sites and users the power to share information back through Facebook. First, sites can choose which actions they think users will want to share back through Facebook. Users are then in control of the actual stories that are published back to Facebook through the Feed publishing dialogs. We believe we’re offering a valuable service to users and Web sites while giving the site and the user control over what information is shared back through Facebook.
Web 2.0 Journal: What’s the mobile piece of the Facebook Connect story?
Vernal: Facebook Connect for Mobile is a mobile-specific version of Facebook Connect that will launch in early 2009. It will first be available to developers working on the iPhone platform. Like Facebook Connect for the Web, it will be focused on letting users bring their Facebook profile and friends with them to applications on their mobile phones. There are already some exciting applications in the queue, so stay tuned.
Web 2.0 Journal: FB was launched February 4th, 2004, so it’s soon reaching its 5th birthday. Are there any special birthday plans that you’re aware of – as a welcome counterpoint to the gloom and doom of ’09, perhaps?
Vernal: Being an engineer, they thankfully don’t trust me to plan the parties. We’re all getting pretty excited by the continued growth we’re seeing across the world, including over 150 million people actively using the site, and we’re excited to see what the next year will bring.
Cloud Computing Is Swelling Into an Estimated $36BN Market
The Cloud Computing conference theme this March is “The Delivery of IT Resources as Services” - with 100+ breakout sessions by leading industry CEOs and CTOs whose companies already recognize that what today's companies need above all is to be able to build infrastructures that can scale up or down at a moment's notice.
Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for some 9% of total software sales. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.
Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded.
Top Keynotes, Top Technical & Business Sessions, Top Delegates
2nd International Cloud Computing Conference & Expo will feature 100+ technical sessions from the leading industry players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications and services. Our two-day Expo is your chance to get in front of senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
Attend Full-Day Cloud Bootcamp FREE With Your “Expo Plus Bootcamp” Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.
Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 01:00 PM EST Reads: 1,052
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Dec. 20, 2014 12:30 PM EST Reads: 2,040
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 12:00 PM EST Reads: 1,920
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Dec. 20, 2014 11:30 AM EST Reads: 2,356
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Dec. 20, 2014 11:00 AM EST Reads: 2,232
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Dec. 20, 2014 10:45 AM EST Reads: 2,217
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 1,271
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Dec. 20, 2014 07:00 AM EST Reads: 2,083
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 18, 2014 09:45 PM EST Reads: 1,101
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 09:00 AM EST Reads: 1,331
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
Dec. 18, 2014 06:00 AM EST Reads: 875
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 1,365
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 11:00 PM EST Reads: 1,416
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 08:00 PM EST Reads: 1,408
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Dec. 17, 2014 06:30 PM EST Reads: 1,316
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Dec. 17, 2014 11:45 AM EST Reads: 1,529
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Dec. 16, 2014 11:45 PM EST Reads: 1,361
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Dec. 15, 2014 11:45 PM EST Reads: 1,715
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 15, 2014 10:30 AM EST Reads: 6,901
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
Dec. 15, 2014 10:00 AM EST Reads: 1,975