Welcome!

Agile Computing Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Maria C. Horton

Related Topics: Containers Expo Blog, Java IoT, Agile Computing, @CloudExpo

Containers Expo Blog: Article

The Future of Virtualization: Six Predictions

The virtualization industry has seen its fair share of change in the past year or so

VMBlog.com

The virtualization industry has seen its fair share of change in the past year or so, with Microsoft releasing its long-awaited Hyper-V and VMware taking on new leadership and potentially a new direction. The action is set to continue in 2009, with further developments and trends emerging to shape the impact of the impact of the technology.

Here are six predictions for the coming year:

Prediction #1: The sky’s the limit for Cloud Computing

The vendor landscape will dramatically change as we see a significant increase in the opportunities available to providers of cloud-based services. This will impact all types of service providers: web and managed hosters; telcos and ISPs; independent software vendors offering their software as a service; online services companies; traditional systems integrators; value-added resellers that are becoming managed service providers, and cost-plus service providers. A full range of offerings must be available.  These will largely run on Linux as it is much more prevalent in this space.

For the cloud model to be profitable, efficiency is key, so service providers need to automate as much of the full lifecycle as possible. Customers should be able to place orders and get fulfilment and basic support without human intervention, and all billing and usage accounting needs to be completed automatically. Delegating authority to the customer also plays a significant role in making this model work – the customer should be able to perform simple administrator tasks such as resetting passwords and ordering more disk space without needing costly support calls or input from service provider staff.

Prediction #2: VMware becomes the new operating system choice

In the longer term, as the virtualization market matures, VMware will be positioned as an OS vendor and may release more general OS APIs. This will up the stakes in the competition with Microsoft, who will likely respond by directing more of its resources to competing with VMware.  This is likely to significantly damage VMware’s position, which customers may want to bear in mind when considering a move to the VMware platform.

Prediction #3: In contrast, the third big name in the virtualization industry, Citrix, is likely to remain an infrastructure software vendor, continuing to focus on supporting Microsoft. This will lead the company to reduce its emphasis on the Xen hypervisor or drop it altogether in favor of Hyper-V.

Prediction #4: Automation re-shapes the hypervisor competition

The battle between hypervisor vendors is currently being fought around core performance and base features.  This will not be settled as quickly as many are predicting; and before it is, the crux of the competition will shift to integrated automation.  This technology will become increasingly important due to the complexity associated with the management of virtualized infrastructures.  It will need to able to automate more than just the virtual aspects of the IT environment though and it is important that hypervisor vendors recognize that without automation, virtualized infrastructures will be unserviceable.

Prediction #5: Desktop virtualization adoption becomes widespread

Be it on the client or server side, virtualization on the desktop is currently only used in limited niche scenarios: testing and development, demonstrations, running Windows on Macs, and VDI for call centers.  This will gradually change as understanding of the relevance and potential benefits of the technology increases.  A range of uses will find traction with the mainstream market, for example: streaming desktops and desktop mobility, or improving desktop manageability.

Prediction #6: Hyper-V take adoption is slow

It will take much longer than has been widely speculated for Hyper-V to achieve significant production adoption.  Organizations will not really start to run large numbers of Hyper-V-based VMs in production until Microsoft addresses major issues such as the lack of core features, incomplete tools, the perception that Hyper-V is only for Windows and that Windows is not solid, and the lack of clear differentiation for the product.  VMware will also play a part in slowing the adoption of Hyper-V through aggressive marketing and sales.  This does not mean that widespread adoption of the technology will not happen eventually though – Microsoft is persistent.

Final Remarks: The Bigger Picture

There will be a general shift in the market as enterprises become disillusioned about the additional costs and complexities introduced alongside the benefits of virtualization implementations.  As understanding of the technology and options increases, businesses will start looking for very specific solutions to their very specific problems, carefully examining where they will see real return on investment and evaluating the true total costs of ownership.  Virtualization technology itself is still developing though, and the areas of potential application are expanding, with opportunities for virtualizing mobile phones and other such devices currently in the exploratory stage.


[This appeared originally here and is republished in full by kind permission of the author and of David Marshall, of VMBlog.com.]

More Stories By Serguei Beloussov

Serguei Beloussov is Chairman and CEO at Parallels, a global leader in virtualization and automation software for consumers, businesses and service providers. He's a successful self-made entrepreneur and business executive with an outstanding 15-year track record in building, growing and leading high-performing, multi-national high tech companies in North America, Europe and Asia. Since 2003, under Beloussov’s leadership, Parallels has quickly grown to profitability and #1 market positions with its innovative desktop virtualization, OS containers and control panel product lines. He is also a Founder and major investor in Acronis, a global leader in storage management and disaster recovery software for consumers, SMBs and large enterprises.Previously, Beloussov co-founded and helped grow a PC manufacturing business to $150 million in revenue in less than 3 years, the S&W electronics company to over $500 million in only 8 years, and Solomon Software SEA — each of which has become profitable in the first year since inception. He holds a B.S. in Physics, an M.S. in Physics and Electrical Engineering with High Honors, and a Ph.D. in Computer Science from the Moscow Institute of Physics and Technology.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.