Click here to close now.

Welcome!

Web 2.0 Authors: JP Morgenthal, Adrian Bridgwater, AppDynamics Blog, Carmen Gonzalez, Pat Romanski

Related Topics: Cloud Expo, Microservices Journal, Virtualization, Web 2.0

Cloud Expo: Article

The Coming Network Evolution: Cisco Gets It, Do You?

As Microsoft, Google, Amazon build up steam in the cloud they're creating demands for even more powerful & intelligent networks

Greg Ness's Blog

I think it is only a matter of time before ALL of the leading networking players start talking about the (strategic importance of the) network as a way to succeed in an uncertain economic climate. Last week, in "Cloud Computing, Virtualization and IT Diseconomies" I talked about the increasingly intense pressures already building on static network infrastructure, and the underlying need for more intelligence and automation.

I think the new survival mantra for the coming economic weakness will be "He (or she) who automates wins." As the industrial age emerged from the agricultural age, and as it blends with the computer age, innovation has been driven by the ability of visionaries to boost productivity through automation and connectivity.

I just watched Cisco's John Chambers "Can IT Strengthen the Economy?" interview at the recent Gartner conference just released. Chambers clearly sees innovation as the way out. The network is strategic to business productivity. Flexibility, speed and scale are becoming even more important. That means dynamic connectivity and intelligence will become even more strategic to the network.

I think Chambers gets it and is reminding his customers that strategic innovation will trump mere cost-cutting in a period of economic uncertainty. Those who emerge will emerge even more powerful because they will have avoided the temptation to make the network tactical with the long term vision of shifting it to the cloud ala Nicholas Carr's vision of utility computing.

I think it is only a matter of time before ALL of the leading networking players start talking about the (strategic importance of the) network as a way to succeed in an uncertain economic climate. Last week, in Cloud Computing, Virtualization and IT Diseconomies I talked about the increasingly intense pressures already building on static network infrastructure, and the underlying need for more intelligence and automation.

These intense pressures are setting the stage for the next technology boom, by creating gaps between what networks can do today and what they'll need to do tomorrow. I was amazed at how quickly the concept of Infratsructure2.0 spread, including an interesting discussion at F5 Network's pace-setting DevCentral blog.

These pressures are coming from increasing rates of change, especially in larger networks supporting more devices and branches and processes, as well as with the introduction of consolidation, virtualization and cloud computing initiatives. These new initiatives are introducing even higher rates of change and making it clear that a static network will no longer be a strategic network.

As Nicholas Carr debates with Tim O'Reilly about the form cloud will take a few nuggets emerge:

"But the cloud platform, like the software platform before it, has new rules for competitive advantage. And chief among those advantages are those that we've identified as "Web 2.0", the design of systems that harness network effects to get better the more people use them."

- Tim O'Reilly "Web2.0 and Cloud Computing, October 2008

As Nicholas correctly challenges the role of "network effects" he then engages a fallacy that I think is the core of his misperception of the role of network infrastructure within IT. That is, his electric utility as IT metaphor leads him down a path that is well-trodden from a hype perspective, but not yet enterprise-grade. He talks about economies of scale in IT that can contribute to which cloud players win or lose:

1. Capital intensity. Building a large utility computing system requires lots of capital, which itself presents a big barrier to entry.

2. Scale advantages. As O'Reilly himself notes, big players reap important scale economies in equipment, labor, real estate, electricity, and other inputs.

3. Diversity factor. One of the big advantages that accrue to utilities is their ability to make demand flatter and more predictable (by serving a diverse group of customers with varying demand patterns), which in turn allows them to use their capital more efficiently. As your customer base expands, so does your diversity factor and hence your efficiency advantage and your ability to undercut your less-efficient competitors' prices.

- Nicholas Carr, "What Time O'Reilly gets wrong about the cloud", October 2008

In Cloud Computing, Virtualization and IT Diseconomies I talked about the prevalence of manual labor in critical IT processes, from IP address management to servers that lead to substantial scale and complexity challenges. Exactly where are the advantages if the costs of simple tasks per IP address go up (on a per IP address basis) as networks get larger? Here's what I wrote:

"As much as cloud computing has rallied behind the prospect of electricity and real estate savings, the business case still feels like a dotcom hangover in some cases. Virtualization is still a bit hamstrung in the enterprise by the disconnect between static infrastructure and moving, state-changing VMs; and labor is the largest cost component of server TCO (IDC findings) and a significant component of network TCO (as suggested by the Computerworld findings). So just how much will real estate and electricity savings offset other diseconomies and barriers in the cloud game? I think cloud computing will also have to innovate in areas like automation and connectivity intelligence."

I think that rising complexity and scale challenges driven by various initiatives (including cloud computing) will force static networks to evolve into dynamic networks. That is the only way that scale and complexity can be addressed, and I think that is the core of Carr's challenge to enterprise IT. Dynamic networks would create a new level of automation potential and reduce the sheer amount of resources dedicated to connectivity and change, which will only go up as endpoints and systems become more mobile and more dynamic.

[Thanks to Rick Kagan and Stu Bailey at Infoblox for the above image]

Across several recent articles at Archimedius I've talked about the increasingly costly demands of manual labor on IT, including IP address management, DNS, DHCP and a host of other core network services. I've talked about the importance of reachability and connectivity intelligence within the network so that solutions can learn and adapt to these new fluid systems and more powerful endpoints.

Recent Computerworld and IDC research was also cited in , my lengthy tome predicting the shrinking role of manual labor in IT. I noted larger enterprises paying more for mundane, boring tasks like managing IP addresses by spreadsheet, even on a cost per IP address basis.Cloud Computing, Virtualization and IT Diseconomies

I'll also go so far as to suggest who the leaders are in each required category, from endpoint intelligence (Microsoft), to network intelligence (Cisco) to application intelligence (F5 Networks). I inserted Infoblox as the leader in connectivity intelligence, which I see as this emerging dynamic feedback loop between systems, endpoints and networks now overly dependent upon manual labor to address rising flexibility and scale demands. (Disclaimer: I work for Infoblox).

That's one of the reasons I was so encouraged by the recent discussion at F5's DevCentral community. Here is the post if you're interested in more.


Managing a heterogeneous infrastructure is difficult enough, but managing a dynamic, ever changing heterogeneous infrastructure that must be stable enough to deliver dynamic applications makes the former look like a walk in the park. Part of the problem is certainly the inability to manage heterogeneous network infrastructure devices from a single management system.

- Lori MacVittie, F5 DevCentral

Who knows if standards could ever emerge between the likes of Cisco, Juniper, Brocade, Riverbed and F5 Networks. Lorie is quick to point out that they have worked in the past, as with WS-I (which included Microsoft and Oracle, among others). A very interesting standard I mentioned previously is IF-MAP from the Trusted Computing Group, which includes ArcSight, Aruba, Infoblox and Juniper, among others.


As the Mind requires a Nervous System; Network Intelligence requires Connectivity Intelligence

Yet I think standards will only be part of the solution, even if they are adopted. I think the critical requirement for Infrastructure2.0 will be connectivity intelligence. TCP/IP has now outgrown its static shell and is about to be tasked with connecting even more powerful and dynamic systems. Whether it's the rise of RFID in supply chain, mobility ala Google's Android, or even the adoption of parking meters with their own IP addresses, it is clear that TCP/IP is spreading with or without a strong economy and the most productive enterprises will be the most likely to survive.

The manual labor that has driven IP address management costs higher as networks grow larger is similarly impacting other core network services (like DNS and DHCP) that were not created to support such complex arrays of devices, branches and systems. This is the broader opportunity for Juniper, Brocade and others as well, not only to reduce network infrastructure TCO but to address the new level of flexibility enabled by virtualization and other initiatives driving new scale and flexibility requirements.

Enterprises are now on the battlefield between two competing forces, the rapid proliferation of TCP/IP and the increasingly dynamic and powerful systems and endpoints attaching to the network in order to boost productivity. Those who succeed will have invested in automation based on dynamic feedback between devices and systems and the rise in network intelligence.

Gone will be manual spreadsheets tracking IP addresses across large and ever-changing extended enterprise networks. Gone will be endless hours of overtime tied up in mundane and resource-consuming tasks. Gone will be manual pings to determine whether a network is available or secure or not.

This is the next technology boom, the era of Infratsructure2.0. Cisco is already on message. F5 is getting there and I think it is only a matter of time before the marketers at the world's leading technology companies realize that the war is on, and all of the old alliances that enabled exclusivity and lock-in and layers of manual labor are off the table.

Out of this coming weakness will emerge new strength, possibilities and profits. As Microsoft, Google, Amazon build up steam in the cloud they are creating demands for even more powerful and intelligent networks. Enterprises who see the network as tactical will take the brunt of the pain from a weak economy; those who embrace automation will be the fastest to return to normal and ultimately establish and or maintain operational leadership.

More Stories By Greg Ness

Greg Ness is a Silicon Valley marketing veteran with background in networking, security, virtualization and cloud computing. He is VP Marketing at CloudVelocity. Formerly at Vantage Data Centers, Infoblox, Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVerofficer at Networks and ShoreTel. He is one of the world's top cloud bloggers.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...