|By Jeremy Geelan||
|October 13, 2008 07:00 PM EDT||
"My mission has always been to bring excellence to the field of user interface engineering," says Bill Scott, Director of User Interface Engineering at Netflix, which has 8+ million users, in this Exclusive Q&A with SYS-CON's AJAX & RIA Journal in the run-up to his session on October 20 at AJAX World RIA Conference & Expo in San Jose, California (October 20-22, 2008).
AJAX & RIA Journal: When asked to prove to doubters that user experience matters, also to the bottom line of a company…what companies (in addition to Netflix!) do you tend to reference?
BILL SCOTT: I love Pandora. Pandora is dead simple. You pick a song or artist and immediately a radio station is built for you. The player is easy to use, easy to rate songs and does a great job of integrating advertising into the player space. The Pandora player and its companion iPhone application demonstrate the power of simple, rich interfaces that don’t get in the way of the experience but enhance it. Understanding that it is the experience of music listening and not the site experience directly is what focuses a team to build an experience for the user and not for themselves.
AJAX & RIA Journal: What would you say to those who contend that while “Rich Internet Application” had a very clear meaning at the time it was coined in the early 2000s, when an RIA was a clear contrast to the prevailing mass of applications on the web, the contrast is largely gone – leaving the term less useful. Has the entire web really evolved that dramatically, already? Is “Rich Web” now a given do you think?
SCOTT: It is not a given. It is getting to be more common. But the idea is not to make everything “rich”. The idea is to give the best experience. Sites have really messed up when they forget what the user really wanted from them. A popular TV site was primarily used for TV listings. When they changed it to be “rich” they made it harder to do the primary thing—get a TV listing.
I think the term is still useful as most of the techniques, patterns, etc. are still being fleshed out. I continue to see sites launch rich interfaces that are an abuse to the user – so there is still a lot to learn. The more capabilities, the more dangerous it is. Chain saws are great for quickly cutting down a tree, but they can also saw off a limb.
AJAX & RIA Journal: Your title at Netflix - “Director of User Interface Engineering” – bears testimony to the importance of front end engineering at Netflix. Are you surprised that there are not more ‘directors of UI engineering’ than there are?
SCOTT: Yes and no. If you really understand that crafting a good user experience requires solid engineering then it makes sense. If instead you think that creating a web interface is what developers who can’t cut the backend work then no it wouldn’t occur to you.
AJAX & RIA Journal: How did you get started in the world of user interface and user experience?
SCOTT: In 1984 I bought a Macintosh 128k. By the end of the year I joined forces with two of my fellow co-workers (from the Apple store where I worked) to write one of the first games for the Macintosh – GATO, a submarine simulation game. Designing and building the interface to this game completely hooked me on the joy of creating software that people wanted to use. From that moment forward I focused solely on user experience design and engineering.
AJAX & RIA Journal: What role do open APIs play in the business and software universe, in general terms?
SCOTT: In 2006, Netflix launched the Netflix Prize. The idea is to award $1 million to the team that can improve our recommendations engine by 10%. Why did we do this? We believe innovation is bigger than us.
Just this month Netflix announced its open APIs. By opening up APIs to the public we invite the talent of the masses to make Netflix a better experience. Open APIs foster innovation, provide an economic space for smaller development shops to thrive and allow businesses to host their services on a wide range of devices with fringe feature sets that otherwise would not have been supported.
AJAX & RIA Journal: Does Netflix make use of this trend towards open APIs?
SCOTT: Yes, with our launch of the public APIs on October 1, 2008. We are planning a soon to be announced Open Hack Day to invite developers onto our campus to hack for notoriety and fame!
AJAX & RIA Journal: What technologies does Netflix use in-house?
SCOTT: Our primary technology is Java running in a Tomcat/Apache configuration. For the user interface we use JSPs and the normal DHTML stack. We are in the process of re-architecting the presentation infrastructure utilizing: JSP tags, Struts2, Tiles2, YUI CSS framework and jQuery.
AJAX & RIA Journal: How about Cloud Computing: do you see it to be a useful product category?
SCOTT: Cloud computing is very interesting as it provides elasticity and cost benefits. We are looking carefully at all of the solutions in this space. Regardless of our direction we are busy architecting our infrastructure so that we have the flexibility to move to whatever makes the most sense.
AJAX & RIA Journal: Your latest book is called Designing Web Interfaces: Principles and Patterns for Rich Interaction – what goodies await your many fans in that?
SCOTT: The book is about interaction design: specifically, interaction design on the Web. And even more specifically, about rich interaction design on the Web. It is a distillation of best practices, patterns, and principles for creating a rich experience unique to the Web. In the book I discuss 6 principles for designing rich interactions (my talk follows this outline). There are 75+ patterns, a number of anti-patterns and over 250 examples from various web sites that illustrate these principles.
AJAX & RIA Journal: “Crafting Rich Web Interfaces” is the appealing title of your session at the upcoming AJAXWorld RIA Conference & Expo in San Jose CA. What is in store for attendees, and for those following it online during the simulcast of your session on SYS-CON.TV?
SCOTT: I will be sharing some the 6 principles from the upcoming book. The talk is chocked full of screencasts & animations that illustrate the good (patterns) and the bad (anti-patterns) when designing for rich interfaces.
AJAX & RIA Journal: What are the biggest meta-trends you see in terms of the Rich Web space in 2009?
SCOTT: One large trend (that has already started) is the way the Web (and its technologies) will be the platform for all kinds of environments. Starting with the iPhone and continuing with a host of new devices, web applications are now becoming prevelant in the mobile space.
With the iPod Touch, the web made its way onto my MP3 player – and it feels natural.
The desktop is already seeing this blending with Adobe Air, Microsoft Silverlight, Prism, Google Chrome’s application shortcut feature, Fluid and other products that bring a distraction free browsing experience into the desktop as well as bring the internet and social communities to desktop applications. Google Chrome basically introduces a Web OS onto the desktop setting the stage for online office applications to compete head to head with Microsoft Office products.
The Nintendo Wii successfully blended the web with its embedded Opera browser (Opera for devices). It is only natural that this will contine into other media spaces such as set top boxes and TVs. I will take some time for the devices to be powerful enough while still cheap enough, but it will happen. This will finally bring in web technologies onto the TV. Some will bring parts of the technology but eventually browsers will be fully integrated into these devices. Some of this has been realized already with the introduction of the Netflix player by Roku, the LG Blu-Ray player with Netflix, and the X-Box with Netflix streaming movies.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 29, 2016 07:00 PM EDT Reads: 1,974
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 29, 2016 06:15 PM EDT Reads: 274
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 29, 2016 05:03 PM EDT Reads: 205
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 29, 2016 02:15 PM EDT Reads: 3,738
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 02:00 PM EDT Reads: 2,476
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 29, 2016 12:45 PM EDT Reads: 2,024
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 29, 2016 12:15 PM EDT Reads: 824
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 29, 2016 12:00 PM EDT Reads: 3,193
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 29, 2016 08:00 AM EDT Reads: 946
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 29, 2016 07:30 AM EDT Reads: 820
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 29, 2016 02:15 AM EDT Reads: 1,842
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 29, 2016 01:45 AM EDT Reads: 2,202
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 29, 2016 01:15 AM EDT Reads: 3,034
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 29, 2016 12:00 AM EDT Reads: 1,924
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 28, 2016 10:30 PM EDT Reads: 4,077
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 28, 2016 06:30 PM EDT Reads: 1,653
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 27, 2016 08:45 PM EDT Reads: 2,433
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 27, 2016 12:45 PM EDT Reads: 2,405
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 27, 2016 02:30 AM EDT Reads: 2,097
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 925