The most important business benefit that service-oriented architecture (SOA) can provide is the ability to respond swiftly to change - thus helping to "future-proof" a company's IT investments. On November 19-21, in the San Jose Fairmont Hotel, California, at SOA World Conference & Expo 2008 West Sponsors and Exhibitors will be viewed as the leading companies driving the future of Enterprise IT and delegates will have the opportunity to cast their vote for their favorite SOA technology providers.

This will all be in addition to discovering the answer to such burning questions as: Is SOA really a thing? How to you do it? What does WOA have to do with SOA? What’s the purpose of SOA? Why are so many enterprises pursuing it? What does SOA Management and Governance have to do with it? Why is SOA happening now? How should I think about SOA for my organization? and How do I manage SOA projects?

SOA is experiencing industry-wise penetration, with opportunities for vendors supporting these technologies advancing in lock-step!

Exhibit at this year’s event and deliver your message in a way that is striking and unforgettable by taking advantage of SYS-CON’s unmatched high-impact, result-driven sponsorship programs. This is your opportunity to meet face-to-face with today’s top industry buyers with large financial commitments. For three days, the San Jose Fairmont Hotel will be filled with movers & shakers from Fortune 500/1000 companies who are exploring and deciding who their favorite SOA Technology provider will be at this year’s SOA World Conference & Expo 2008 West.

For more information on participating in SOA World Conference & Expo 2008 West contact Carmen Gonzalez at cgonzalez@sys-con.com or 1-201-802-3021.

Delegates will be voting on the following highly competitive categories:

• Best Overall SOA-Based Product
• Best SOA Tool
• Best Use of Web Services
• Best Integration Solution

The 14th International SOA World Conference 2008 West Speaker Faculty Includes:

Kyle Gabhart - SOA Solutions Director, Web Age Solutions A Composable Service is a Good Service	Paul Lipton - Advisor and Senior Architect, CA New Perspectives on Governance, Management, and Industry Standards in the Enterprise
Jesus Rodriguez - Chief Architect, Tellago Can We All Get Along? Using REST and WS-* in the Enterprise	Sean Rhody - Editor-in-Chief, SOA World Magazine SOA Power Panel: Is SOA a Destination or a Journey?
Yakov Fain - Principal, Farata Systems Facelift Your SOA with Rich Internet Applications	Jim Mackay - Chief Technology Evangelist, iTKO Testing, Validating & Virtualizing the Layers of SOA - Peel the Onion, Lose the Tears
Cornelius Pone - Principal Analyst, PPC Process Driven: Successful Service Oriented Architecture through Process	Ralph James - CTO, RSSBus Flattening the Information Landscape
Patrick Leonard - Vice President, Engineering, RogueWave Beyond the Multi-core Dilemma: SOA For Parallel Computing	Gerardo Pardo-Castellote - CTO at RTI Building Real-Time SOA Systems
Bradley D. Brown - CTO, TUSC Transitioning Successfully to SOA	Dr. Robert Hagmann - Architect, Coral8 The SOA Competitive Edge: Capitalizing on Complex Event Processing
Walter Falk - SOA Leader, IBM Global Technology Services Take Back Control of Your IT Infrastructure	Alex Givens - Senior Solutions Architect , UC4 Software Where SOA and Batch Collide - But Your Organization Needs Both
Michael Rowley - Director of Technology & Strategy, Active Endpoints Complex Event Processing in a Visual Orchestration System