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SYS-CON's 5th International Virtualization Conference & Expo: Themes & Topics

A round-up of the Virtualization themes & topics being discussed March 30 - April 1, 2009, in New York

From Automation to Virtual Security, a round-up of the Virtualization themes & topics being discussed March 30-April 1, 2009, in New York City by the world-class speaker faculty at the 5th International Virtualization Conference & Expo being held in The Roosevelt Hotel, in midtown Manhattan.

Beyond Datacenter Virtualization - How can the benefits of virtualization now be applied to transform branch and remote office efficiency and productivity? Where do new opportunities lie for realizing a truly dynamic enterprise? Certeon's Co-Founder & Director of Research, Shawn Cooney, will be giving a session in NYC in which he will argue that it is time for virtualization to take its impact beyond the datacenter.

Business Change Through Virtualization - Virtualization transforms a hardware purchase into a time-boxed resource rental for the customers of IT. How else can we leverage this technology change to drive business change in our IT organizations? Fortisphere Co-Founder & CTO John Suit will in his New York session discuss the types of management platforms that will drive eager adoption of virtualization and IT services across the organization.

Client-Hosted Virtualization - Gartner reports that the five-year TCO of corporate PCs is approximately 10 times the purchase price, a significant IT expenditure. Clearly this can be reduced, but doing so requires rethinking how desktops and laptops are managed and supported. In his session in NYC Neocleus VP Bill Corrigan will overview how client-hosted virtualization offers a different approach to controlling the corporate image without compromising security, ultimately reducing TCO of corporate-owned desktops and laptops.

Compliance - The key to virtualization success, contends Embotics CEO Jay Litkey, is the ability to maintain compliance. Everything known about ensuring physical server compliance, such as configuration, access control and security is still relevant and needs to be adjusted to fit in the virtual server space. Litkey will be giving a session in New York looking at compliance control when copying, moving and consolidating servers and data centers.

Desktop Virtualization - Desktop virtualization is moving forward apace and keeping up is a major task. Martin Ingram, VP of Strategy at AppSense, is giving a session in New York looking at the virtualization technologies (hardware, operating system, application and user) and where they can be used (hosted, client and cloud). The session will equip you to evaluate all the technologies, their relevance for your users and the benefits you should expect.

Endpoint Virtualization - The separation of user data from applications can give IT greater control over protecting information assets. In a session devoted to "Leveraging Endpoint Virtualization," Symantec's Sr. VP of Strategy Ken Berryman will be discussing in NYC how on-demand streaming of applications in virtual layers can provide additional benefits by eliminating conflicts between applications.

Flexible I/O - see Self-Virtualizing Devices

Future of the Virtual Enterprise - In a session in New York exploring the advancements in database virtualization techniques that make data in the clouds a viable reality, Xeround VP John Trembley will discuss how most architectures employ a classic hot-standby with replication model which is both woefully inadequate.

Legal Pitfalls of Virtualization - Little thought goes into the legal implications of moving to a virtualized environment. So in his informative session, Attorney at Law David Snead will cover upstream, downstream and corporate liability issues associated with acquiring, using and distributing virtualized and cloud computing products. A similar session was a huge success on the West Coast, at the 4th International Virtualization Conference & Expo. Now Snead bring it to NYC.

Performance & Capacity Management - The dynamic nature of virtualized systems introduces issues that were not present in the physical world. Furthermore the virtualization process breaks many of the resource based methods that performance management was done in the past. Bernd Harzog from APM Experts will be giving a session in New York in which delegates will find out what the criteria are for how to evaluate virtualization performance management products, and how those criteria are applied to popular products on the market today.

Security - Virtualization breeds new security challenges, attack surfaces, and a swath of availability implications. In his session in NYC, IBM virtualization security expert Joshua Corman will examine these new threats and outline best practices and strategies for how to securely adopt virtualization without constraining the innovation and flexibility it offers.

Self-Virtualizing Devices - In a session focused on new methods to achieve improvements with flexible, self-virtualizing PCIe devices, while also reducing costs, the Chief Scientist of Netronome Systems, Derek McAuley, will introduce delegates in New York to the notion of "Flexible I/O for Self-Virtualizing Devices."

Server-Based Security - In his New York session, Bill McGee - Co-Founder & VP of Technology at Third Brigade - will discuss the key security and compliance challenges affecting physical, virtual and cloud computing server environments.McGeee will discus how, though virtualization has poked serious holes into traditional perimeter security controls and cloud computing has effectively evaporated them, firewalls and IDS/IPS are not obsolete.

VDI - The journey to desktop virtualization will take many steps but will desktop environments be able to pass the Virtualization Turing Test? Ami Holder from Tranxition is giving a session in New York in which delegates will be able to learn about best practices for bringing their users’ personalized environments along to a VDI environment so they can achieve the cost benefits of VDI without imposing major disruption and lost productivity on their user base.

Virtual Security - Security is a critical issue that, left unaddressed, will ultimately negate many of the benefits or virtualization. Virtualization security expert Ted Ritter, from Nemertes Research, will be giving an intriguing session in NYC that covers the principal elements of virtualization security, the solutions and vendors in the space and recommendations for organizations that are struggling to secure the benefits of their virtualization efforts.

Virtualization Turing Test - see VDI

VM Densities - Systems management solutions are now available today that can help companies proactively and continually monitor resource utilization to better optimize current virtual infrastructure investments with the goal being to significantly increase VM densities and to lower the cost per VM. The Founder & CEO of VKernel will be giving a session in New York showing delegates how to get the most out of their existing virtualization hardware and software investments – instantly saving money and enabling them to even delay future hardware/capacity purchases, while still growing their environment and meeting performance standards.

Cloud Computing Technology Contributors of 2009
10Gen, 3Leaf Systems, 6fusion International, Absolute Performance, Ajaxo, Alentus, Appirio, Appistry, Aptaria, Arena Maxtronic, Arista Networks, Asankya Networks, BitRock, BlueLock, Boomi ,, Canaan Partners, Casdex, Chris Richardson Consulting, CITTIO, Cloud Architects, Cloud9 Analytics, CloudRamp, CloudScale Networks,, CloudWorks, CNI Systems, CohesiveFT, CollabNet, Concentric, Cordys, Cronus Partners, CSRware, CuperTek, Cycle Computing, Dataline, Dell, DNAmail, eBay, Elastra, Engine Yard, Enki Consulting, Enomaly, Excelian, Flexiscale, Forrester, Fortress ITX,, Gear6, GigaSpaces, GoGrid, GraphLogic, GridGain, IBRIX, InfoQ, IntelePeer, IronKey, Iterative Designs, ITO America, Jamcracker, Joyent, JumpBox, Just Skill, Kaavo, Linxter, Mohr Davidow Ventures, MessageLabs, Mimecast, Model Metrics, Moderro Technologies, Moka5 (MokaFive), Mosso, Netmagic, NewServers, Ocarina Networks, Panorama Software, Parabon Computation, Parallels, ParaScale, Patni Computer Systems, Peer1 Networks, Platform Computing, PLX Technology, ProjectLocker, Promise Technology, Qlayer, QlikTech, Rackspace, RampRate, Red Hat, Reliance Globalcom, RightScale, Robson Taylor, Rogue Wave, rPath,, Sapotek, Saugatuck Technology, ScanSafe, ServePath, ServiceCloud, SIMtone, SkillSoft, Skytap, SmugMug, SOASTA, Solace Systems, Spiceworks, SpiderOak, Symphony Services, Tap In Systems, Teneros, Terremark, Transitive, Trend Micro, Union Square Advisors, Unisys, Univa UD, uTest, Vertica, Weber Shandwick, Widen Enterprises, XCalibre,, Zeus Technology, and Zuora.

Virtualization Technology Contributors of 2009, 361 Degrees, 3PAR, 8e6 Technologies, A10 Networks, Aastra, Accario, Accellion, AccessFlow, AceNet, ACMA, Acronis, Actional, activePDF, Acxiom, Adaptec, ADC, Adder, Adexis, Adtran, Agilysys, Agito Networks, AirMagnet, Akorri, ALADDIN Knowledge Systems, Alcatel-Lucent, Alert Logic, AlterPoint, Altor Networks, AMAX, AMCC, Amyuni, Apani, APC, APCON, APM Experts, Appistry, Applied Innovations, Apptio, Aquantia, Arastra, Aravo, Arbor Solutions, ArcSight, Areohive Networks, Array Networks, Arrow ECS, ARTEC - Computer, Asigra, Asoka USA, Aspera, Astaro Internet Security, Atempo, ATEN Technology, Attune Systems, AutoVirt, Avanade, Avaquest, Avaya, Aventiv-NomaDesk, Avocent, AVTECH, AXIOMTEK, BakBone, BBN Technologies, BDNA, BEA Systems, Bedsole, Benchmark Capital, Berkeley Varitronics, BigFix, Bivio Networks, Blade Network, Blue Lane, BlueArc, BluePoint, BlueStripe, Bobcares, Bosanova, Brigh Technologies, Brocade, CA, CalAmp, Capitial Trust Ventures, Cassatt, Catbird, Cayenne, CDG, Ceedo, Certeon, Champion Solutions, Check Point Software, Chip PC, CiRBA, Citihub, Citrix Systems, ClearCube, CommVault, Compass America, Compellent, Compugen, Computer Lab International, Concentsus, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, cPanel, Credit Suisse, Crosswalk, CrystalTech Web Hosting, CSC, Data Domain, Databarracks, DataCore, DataDirect, Datagardens, DataPipe, DataSynapse, DC3 Solutions, Dell, EqualLogic, Desktone, Devon IT, Digipede, Doctrino Systems, DocuSign, DoubleTake Software, Dynamic Network Factory, DynamicOps, Ecora Software, eG Innovations, Egenera, Electric Cloud, Electrorack, Embotics, Emulex, Endeavors Technology, Enigmatic, Enomaly, Entuity, EqualLogic, Ericom, EVault, Evolving Solutions, Exinda, eXludus, Extentrix Systems, F5Networks, FalconStor, Faronics, FastScale, FastSoft, FOCUS Consulting, Fortinet, Fortisphere, Fugitive LLC, Fujitsu Systems, Fusepoint, FusionStorm, Gateworks, Getronics, Gibraltar Solutions, GlassHouse Technologies, GlobalFluency, GlobalSCAPE, GlobalSign, Green Hills Software, Grid Dynamics, GRIDtoday, groupSPARK, Hiperware, Hitachi Data Systems, Hubspan, Hurricane Electric, Hyper9, HyPerformix, Hyperic, I2 Technology, IGEL Technology, Ignite Consulting, Illumita, IMEX Research, Incipient, Insight Venture Partners, InstallFree, INSYSTEK,Integrien, Ipswitch, Isilon Systems, iTrinegy, KACE, Kaseya, KI Lipton, Kidaro, Kingston Technology, KnownHost, Lanamark, LeftHand Networks, Lenovo, Leostream, Liquid Computing, Lucid8, LynuxWorks, Magirus, Mailtrust, Mainline, ManageIQ, ManageSoft, Marathon Technologies, Marketo, Markitects, McAfee, Meridian IT, Metron, Microsemi, Microserv, Mid-Atlantic Computers, MIMOS, Mimosa Systems, Mindbridge Software, Miva Merchant, MonoSphere, Morph Labs, Mxi Technologies. mySoftIT, Nagarro, Namescape, Ncomputing, NEC, Nemertes, NeoPath, Neoware, Net Magic, NetApp, Neterion, NetEx, NetIQ, Netuitive, Network Appliance, Neverfail, New Age Technologies, New Idea Engineering, NewTek, Nexenta, NextIO. Nimsoft, Niyuta, NoMachine, Nortel, Novell, Old Road Computing, Omnitron, On The Avenue, ONStor, Opalis Software, Open Kernel Labs, OpenHosting, OpenSpan, Optaros, Opus Capital, PacketTrap, Palm, Inc., Panda Security, Pano Logic, Pattern Insight, Peak IP Solutions, PHD Technologies, Phoenix Technologies, Phurnace Software, Pillar Data Systems, Pinnacle Cart, Pivot3, Platespin, Proofpoint, ProServeIT, ProSync, Provision Networks, , Q1 Labs, QG Software, Qualys, Quest Software, R1Soft, Racemi, RACKWISE, Radiant Logic, Raritan, Raxco Software, Red Hat, Reflex Security, Regan Technologies, Resolution Enterprises, RF Code, Riverbed, RSA Security, Ruckus Wireless, Sagent Solutions, SanDisk, SAVVIS, ScaleMP, Scalent Systems, ScienceLogic, ScriptLogic, Seanodes, Secure Command, Secure Computing, Sentillion, ServInt, Shavlik, Silpion, SIMtone, Singularity Technologies, Sitemasher, SmarterTools, Socialcast, SoftLayer, SolarWinds, SolutionSet, Sonasoft, SSH Communications Security, StackSafe, Starfire, SteelEye Technology, StillSecure, StoneFly, Stonesoft, Stoneware, StorageCraft,, StorMagic, Stratus, Sun Microsystems , Oren Tech, SunView, Supermicro,, Surgient, SWsoft, Sycros, Symantec, Systar, Telecompute, The 451 Group, The Israeli Association of Grid Technologies, TheInfoPro, ThinkEquity Partners, ThinPrint, Third Brigade, Tideway, Tigerpaw, TOA Solutions, ToutVirtual, Train Signal, TRANGO Virtual Processors, Tresys Technology, Trigence, Tripwire, Twisted Pair Solutions, UK-2 Limited, Ulteo, UniPrint, United Devices, V.i. Labs, VaST Systems, VDIworks, VeeAm Software, Veodia, Verio, VeriSign, Vicom, Vigilar, VirtenSys, Virtera, Virtual Computer, Virtual Iron,, VirtualLogix, Virtugo, Virtutech, Visionapp, VisionCore, VKernel, VM People, VM6, VMLogix, vmSight, vThere, Vyatta, Wyse Technology, XDS, XenoCode, Xiotech, xkoto, Xsigo.

AJAX & RIA Technology Contributors of 2009
3Tera, Abaque, Accenture, AccuRev, AccuSoft, Active Endpoints, Active Inquiry, ActiveState, Actuate, Adaptive Blue, Adaptive Path, Adobe Systems, Afrous Dashboard, Agitar Software, AGOSYS, AJAX 13, Akamai, Alfresco, Allurent, Alpha Software, Altova,, Appcelerator, Appeon, Apple Computer, Applibase, , AppTrigger, Apress, Aptana, Aragon Consulting, Art & Logic, Ask Pivot, Asperon, Astreya, Atlassian, Aztecsoft, Azul Systems,, BackBase, Barracuda Networks, Baynote, BEA Systems, Bizwhazee, Black Duck, Blogtronix, BlueFolder, BlueTie, BondDesk, Borland, BOSSdev, Bottomline, BScaler, Bungee Labs, Burton Group, CambrianHouse, Canoo Engineering, Cassatt, Cast Iron, Catalyst Resources, Cenzic, Chordiant, CIGNEX, Cisco Systems, Cision, Citrix Systems, Claria, Clearspring, CodeFlare, Codign, Coghead, Cognizant, ComponentArt, ComponentOne, Conference Guru, Coradiant, Corent Technology, CoreSpeed, Corizon, Crescendo Networks, CSS Group, cStar Technologies, CSW Group, Curl, Cybage, Cynergy Systems, Dapper, Dassault Systèmes, DataDirect, Day Software, dCongo, deCarta, Dell, Denim Group, Denodo, Design Universe, DeviceAnywhere, Dialcom,, DiscountASP.NET, DotNetNuke, Drangonfly, DreamFace Interactive, Dynamic Toolbar, DynaTrace, EffectiveUI, Egnyte, Ektron, Elastic Path, Elementool, EMC, Encanvas, ENOVIA Matrix One, EnterpriseDB, Ephox, esnips, ESRI, Etelos Systems, etouch, Evans Data, Exadel, ezAJAX, F5 Networks, FeedbackFX, Fig Leaf Software, Finetooth, Fiorano Software, firstRain, FiveRuns, Foldera, Force10 Networks, Fortify, Forum Systems, Fotango, Freewebs, froglogic, Funambol, FundingPost,, Fusion Technologies, Gaggle.Net, GemStone,, Genuitec, Gizmox, Glassbox, GoGrid, Gomez, Inc., GreenHat, GreenPoint, GridApp Systems, Groupware Technology, Helmi Technologies, Hitachi America,,, HP Software, Hummer Winblad Venture Partners, Ibiza Software, IBM, ICEsoft, ILOG, Impetus, iNetOffice, Infinilogic, Infragistics, Ingres, Inimit, Innominds, Innoopract, inpowr, InsideView, Instancy, Instantiations, Integration New Media, Intel, IntelliObjects, Intelliun, Interactive Networks, InterSystems, Isomorphic, IT Mill, ITtoolbox, JackBE, JadeLiquid, JasperSoft, Javeline, JBoss, JellyCloud, JetBrains, Jive Software, K2, Kaazing, Kapow, Keynote Systems, KonoLive, Krugle, Laszlo Systems, Lightstreamer, M/Gateway, Magic Software, Mainsoft, Manning Publications, Marathon Technologies, Mashery, Mashmatrix, MaxiScale, MB Technologies, Metia Software, Microsoft, Midnight Coders, Molecular, MomentumSI, Morfik, Neocleus, Neotys, Netfective, Netmite, NetSuite, Nexaweb, Nextapp, NextAxiom,, Nirvanix, Nitobi, Northwoods Software, Novell, Novulo, OASIS, ObjectWave, OpenLink, OpenLogic, OpenSpot, OpenWave, OPNET, OpSource, Oracle, OrangeHRM, OSS Nokalva, Parasoft, Passport Corporation, Pentaho, Perforce, Pervasive Software, Primavera Systems, PushToTest, QLogic, Quasar Technologies, Quest Software, Rackable Systems, Radialpoint, RadView Software, Rearden Commerce, Recursion Software, Red Hat, Roaring Penguin,, SAP, Saven Technologies, Scalix, Servoy, SkillBuilders, Skyway, SL Corporation, SlickEdit, SnapLogic, SOA Software, Software AG, Software FX, Sonic Software, SoonR, Splunk, SugarCRM, Sun Microsystems, Sybase, iAnywhere Solutions, Symphoniq, TeaLeaf Technology, Tele Atlas, telerik, ThinkFree, TIBCO Software, TriveraTechnologies, Valtech, Visual Mining, VMware, Vocus, WatchFire, WaveMaker, Web Spiders, WebAppCabaret, Webtide, Wipro, WSO2, XAware, Xenos, Xythos Software, Yahoo!, Zapatec, ZCubes, Zimbra, ZOHO, and Zoovy.

SOA / WOA Technology Contributors of 2009
/n Software, Aberdeen Group, Abovo Group, AccelTree, activePDF, ActiveServers, Actuate, AdventNet, AgentWare, Agilent Technologies, AgilePath, Altova, AmberPoint, AMD, Amentra, American Coders, Amyuni, AppSense, Apptricity, Aprimo, Arbortext, Attachmate, Autodesk, Azul Systems, BEA Systems, B-hive, Black Hat, BlackDuck Software, BlueNote Networks, BMC Software, Borland, BroadVision, Business Objects, CA, CalAmp, CapGemini, Catalyst Systems, CheckFree, ClearApp, Codagen, COGNOS, ComponentSource, Composite Software, CSC, Compuware, Covalent, DevelopMentor, DigitalAssets,, Embarcadero Technologies, EnterpriseDB, Fair Isaac, Farata Systems, Fiorano, Forum Systems, Fuego, Fujitsu, Gartner Group, Gizmox Systems, Global Knowledge, Gluecode Software, GT Software, Gutenberg Communications, HP, HiT Software, Hitachi, HP Bluestone, Information Builders, Interwoven, Ipedo, iTKO, J9 Technologies, Jacada, JustSystems, Layer 7 Technologies, LogicLibrary, LogiXML, MacroVision, Maestro CMS, Magoo Software,, Mellanox, Micro Focus, Mindreef, MKS / Mortice Kern Systems, NASTEL Technologies, NEON Systems, NetIQ, OMG, Object Management Group, ObjectBuilders, ObjectFocus, Objective Solutions, Open Text, OpenLogic, OpenMake, OpenSpan, OpTier, Optika, Oracle, PaperThin, PerfectXML, Perficient, Inc, preEmptive Solutions, Progress Software, Prolifics, Rackspace, Red Hat / JBoss, Rogue Wave, RSA Security, SAP, Sapiens, Seagull Software, Seapine Software, ServerLogic, SOALogix, SOAMatrix, Sonic Software, SpikeSource, StrikeIron, Sybase, Telelogic, Teradata, Thinstall, Thoughtworks, TIBCO Software, Tidal Software, VeriSign, Versant, Versata, Vertigo Software, Visual Numerics, Vitria, Vordel, Wakesoft, Web Age Solutions, WebLayers, Webmetrics, Websense, Wily Technology, WinMill Software, WSO2, XMethods, XMLCities, ZapThink, and Zend Technologies.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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Most Recent Comments
SaaSPlex 12/18/08 01:33:58 PM EST

It might also be worth checking out SaaSPlex.

The SaaSPlex platform was developed to address some of the operational and business issues which start to occur as organizations move from the traditional model of addressing application delivery to a utility model of delivery. Some time ago we in SaaSplex recognized that technology and infrastructure would enable the delivery of real SaaS applications to the marketplace. As a result we believed that organizations would look to align the IT spend more closely to their business objectives.

When an organization makes the move to SaaS and deploys a single application no real compromise of control is experienced, however when a second or third is added and if other web enabled applications follow suit the environment becomes harder to manage. Now imagine organizations wanting to offer multiple SaaS apps to thousands of end user organisation (e.g Telcos) how could they manage this environment? Looking ahead to Telco 2.0 and the stated aim of delivering apps as part of their strategy for the next few years and we in SaaSPlex saw an opportunity which we wanted to address.

The SaaSPlex platform is designed to manage the delivery of Multiple SaaS applications to multiple (or single) organisations with a single management platform.

It delivers: Automated deployment of any web enabled application into the cloud, Single sign on for users to all apps, Resource Management, User Management and billing.

for more feel free to contact us.

wlouth 11/10/08 04:23:06 PM EST

You forgot JINSPIRED which has delivered the first feature rich and scalable activity-based costing (ABC) solution for enterprise applications that dynamically assigns costs to applications, services and components based on multi-resource consumption, delivering a unified approach to performance management and cost management for cloud computing.

A Unified Approach To Performance Management and Cost Management

Our recent product release news.

By the way I find it hard to imagine any serious cloud computing management solution being based on a central management server architect and using traditional costing approaches unless we are talking about a basic status solution.


stevecrawf 11/10/08 12:30:30 PM EST .

Jamcracker provides cloud-based provisioning services that enable channel partners of all shapes and sizes (from MSPs to Tier 1 Carriers) to resell name-brand as well as niche-focused on-demand services, many of which are listed in this posting.

The commercials, in addition to connectivity, are based on Master Distribution Agreements that Jamcracker has negotiated, on behalf of its distribution partners, with the SaaS ISVs.

A complete SaaS Catalog (or Cloud Catalog...) of services available within the Jamcracker Services Delivery Network is available at .

appnexus 11/07/08 03:46:29 PM EST

AppNexus offers scalable, enterprise-level, self-service hosting, that is fast, reliable, secure, and transparent. You can run any OS you want on our cloud. Please visit for more information.

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Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
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PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.