Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Andy Thurai

News Feed Item

The Choco Milk Matters to Kids Tour Mixes Education with Physical Activity

Youth nutrition and fitness campaign promotes the value of fortified flavored milk

SAN ANTONIO, Sept. 3 /PRNewswire/ -- Choco Milk, a leading children's nutritional supplement for milk, announces the launch of The Choco Milk Matters to Kids Tour. The traveling youth nutrition and fitness campaign involves children in physical activities that challenge them to make better food and fitness choices. Beginning this week, the free mobile event will travel to major metropolitan cities and make multiple appearances at community festivals, youth organizations and retail stores.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080903/AQW003LOGO)

Choco Milk is a children's nutritional product manufactured by the same company that makes the infant formula Enfamil, and is the only enriched flavored milk modifier fortified with 16 vitamins and minerals. The Choco Milk Matters to Kids Tour promotes the importance of drinking milk and being physically active. Children's consumption of milk has fallen off in favor of sugary sodas and sweetened juices, and experts credit this trend as a key factor driving the rising rates of childhood obesity, vitamin deficiency and bone disease.

According to a report in the Journal of the American Dietetic Association, experts recommend flavored milks for children. The report was published in the Journal this spring and was funded by the National Dairy Council. "According to recent National Dairy Council research, there are several advantages to serving your children flavored milk," says registered dietitian, Sylvia Melendez-Klinger. "Since kids like the taste, they actually drink enough milk and get the calcium, Vitamin D and other nutrients that make drinking milk so important. Secondly, research revealed that kids who drink flavored milk aren't prone to gaining more weight because they make milk their beverage of choice and drink less sodas and sugary beverages," the registered dietitian said. "Choco Milk is the best flavored drink mix to rely on because it is the only one fortified with 16 vitamins and minerals." Melendez-Klinger and other registered dietitians will share nutrition information with children and adults at selected tour stops.

The tour showcases activities that are stimulating and uncomplicated. Each event piece has customized images and messages that provide participants with positive reinforcement. A classic carnival-like game toss will teach kids to aim to knock out junk food and unhealthy drink choices displayed in a simulated refrigerator. In Pancho's Soccer Shoot Out, the challenge is to score a goal against Pancho Pantera, the energetic and fit Choco Milk mascot. Children also measure their strength at a high striker. The power of their swing reveals just how much "Panther Power" they have.

"That's why the Choco Milk Matters to Kids Tour does matter. Kids will have fun participating in activities that challenge them physically and mentally while they learn how much it matters to drink milk and be active," Melendez-Klinger said.

About Choco Milk

Choco Milk is part of the nutritional product family of Mead Johnson Nutritionals, a world leader in nutrition. Choco Milk was introduced in Mexico 80 years ago and has remained an essential part of many families throughout generations, and became available in America in 1999. Choc Milk recognizes the importance of a balanced nutrition throughout childhood, which is why it is the only milk modifier with the NutriPantera Formula, enriched with 16 vitamins and minerals from Vitamins A, B and C to Zinc. Available in chocolate and strawberry, its delicious flavor is a favorite for kids and adults alike.

Contact: Cindy Kosydor, 312-784-1608

SOURCE Choco Milk

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.