|By Business Wire||
|July 22, 2008 05:00 PM EDT||
1worldspace ® (NASDAQ:WRSP), the only global satellite communications company positioned to offer crystal-clear radio to listeners in more than 130 countries, with the creative support of PIR Marketing, a premier boutique full-service marketing firm, today unveiled “1worldspace” as its new corporate identity and brand, and launched a re-designed company website showcasing this new positioning.
Developed by PIR Marketing to reflect the Company’s mission and vision,the new 1worldspace brand and tagline—“I am many; my world is 1”— celebrate the power of 1worldspace to bring together people from all over the world through the power of satellite communications and award-winning content. The new corporate identity, brand and website were developed by PIR Marketing, substantially on a contributed value basis as their expression of confidence in the Company’s business and vision. The Company’s new world class identity and brand portray, more clearly than ever, the Company’s business potential as a unifying global voice.
Commenting on her work for WORLDSPACE, H.H. Leonards Spero, PIR Marketing’s founder and Chief Executive Officer, noted: “For me, life is simple. We are the creators of our own future. It is enormously important to remind ourselves that we are all here together, whether we are famous or anonymous, creators at some moments, receivers at others. We share this world. We are 1.” And she added, “The breathtaking vision and business of 1worldspace speaks to how I see the world and what we can do to shape its future for our children.”
The new 1worldspace brand highlights the Company’s position as the world’s largest global satellite radio footprint owner and reflects the Company’s commitment to leveraging satellite communications to break down social, geographic and economic barriers to deliver compelling content to new audiences in its vast market place. The new website also developed and implemented by PIR Marketing —1worldspace.com — showcases the Company’s award-winning content. The 1worldspace website is also poised to offer functionality designed to foster global communities of listeners and to create an environment through which traditionally passive listeners may actively engage in the radio experience. This new brand also reflects the Company’s revolutionary digital strategy to engage customers in radio, beyond radio – for example, disaster warning, response and recovery communication services.
“No words will ever express the admiration and gratitude I feel for H. H. Leonards and her team, their work and their generosity,” said Noah A. Samara, Chairman and CEO of 1worldspace. “Our new bold brand will be the backbone of our business and our corporate culture, and all of us will be careful guardians of the brand, by managing the business to success for the long term. I am especially proud that our new name and brand so clearly reflect our vision for 1worldspace to build a global community of listeners who have the freedom to share their ideas and to influence our programming. I am looking forward to using our new website to engage in a dialogue with listeners from across the globe about the issues that are important to them and to develop programming that not only speaks to them, but is actually impacted by them. We are many; our world is 1.”
Based in the Washington, DC metropolitan area, 1worldspace is the world's only global media and entertainment company positioned to offer a satellite radio experience to consumers in more than 130 countries with five billion people, driving 300 million cars. 1worldspace’s award-winning programming provides subscribers with a combination of news, sports, music, talk and entertainment, as well as brand-name content and educational programming. Leading brands from around the globe found on 1worldspace include the BBC, CNN International, Virgin Radio UK, and RFI.
1worldspace’s satellites cover two-thirds of the earth and enable the Company to offer a wide range of innovative services for enterprises and governments globally, including distance learning, alert delivery, data delivery, and disaster readiness and response systems. 1worldspace is a pioneer of satellite-based digital radio services and was instrumental in the early development of the technology infrastructure used today by XM Satellite Radio. For more information, visit www.1worldspace.com.
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