|By Business Wire||
|July 22, 2008 05:00 PM EDT||
1worldspace ® (NASDAQ:WRSP), the only global satellite communications company positioned to offer crystal-clear radio to listeners in more than 130 countries, with the creative support of PIR Marketing, a premier boutique full-service marketing firm, today unveiled “1worldspace” as its new corporate identity and brand, and launched a re-designed company website showcasing this new positioning.
Developed by PIR Marketing to reflect the Company’s mission and vision,the new 1worldspace brand and tagline—“I am many; my world is 1”— celebrate the power of 1worldspace to bring together people from all over the world through the power of satellite communications and award-winning content. The new corporate identity, brand and website were developed by PIR Marketing, substantially on a contributed value basis as their expression of confidence in the Company’s business and vision. The Company’s new world class identity and brand portray, more clearly than ever, the Company’s business potential as a unifying global voice.
Commenting on her work for WORLDSPACE, H.H. Leonards Spero, PIR Marketing’s founder and Chief Executive Officer, noted: “For me, life is simple. We are the creators of our own future. It is enormously important to remind ourselves that we are all here together, whether we are famous or anonymous, creators at some moments, receivers at others. We share this world. We are 1.” And she added, “The breathtaking vision and business of 1worldspace speaks to how I see the world and what we can do to shape its future for our children.”
The new 1worldspace brand highlights the Company’s position as the world’s largest global satellite radio footprint owner and reflects the Company’s commitment to leveraging satellite communications to break down social, geographic and economic barriers to deliver compelling content to new audiences in its vast market place. The new website also developed and implemented by PIR Marketing —1worldspace.com — showcases the Company’s award-winning content. The 1worldspace website is also poised to offer functionality designed to foster global communities of listeners and to create an environment through which traditionally passive listeners may actively engage in the radio experience. This new brand also reflects the Company’s revolutionary digital strategy to engage customers in radio, beyond radio – for example, disaster warning, response and recovery communication services.
“No words will ever express the admiration and gratitude I feel for H. H. Leonards and her team, their work and their generosity,” said Noah A. Samara, Chairman and CEO of 1worldspace. “Our new bold brand will be the backbone of our business and our corporate culture, and all of us will be careful guardians of the brand, by managing the business to success for the long term. I am especially proud that our new name and brand so clearly reflect our vision for 1worldspace to build a global community of listeners who have the freedom to share their ideas and to influence our programming. I am looking forward to using our new website to engage in a dialogue with listeners from across the globe about the issues that are important to them and to develop programming that not only speaks to them, but is actually impacted by them. We are many; our world is 1.”
Based in the Washington, DC metropolitan area, 1worldspace is the world's only global media and entertainment company positioned to offer a satellite radio experience to consumers in more than 130 countries with five billion people, driving 300 million cars. 1worldspace’s award-winning programming provides subscribers with a combination of news, sports, music, talk and entertainment, as well as brand-name content and educational programming. Leading brands from around the globe found on 1worldspace include the BBC, CNN International, Virgin Radio UK, and RFI.
1worldspace’s satellites cover two-thirds of the earth and enable the Company to offer a wide range of innovative services for enterprises and governments globally, including distance learning, alert delivery, data delivery, and disaster readiness and response systems. 1worldspace is a pioneer of satellite-based digital radio services and was instrumental in the early development of the technology infrastructure used today by XM Satellite Radio. For more information, visit www.1worldspace.com.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Jan. 27, 2015 06:15 PM EST Reads: 3,162
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Jan. 27, 2015 06:15 PM EST Reads: 3,930
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Jan. 27, 2015 06:00 PM EST Reads: 3,139
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Jan. 27, 2015 06:00 PM EST Reads: 2,869
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 27, 2015 02:30 PM EST Reads: 2,449
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Jan. 27, 2015 02:15 PM EST Reads: 3,281
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Jan. 27, 2015 02:15 PM EST Reads: 3,023
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Jan. 27, 2015 02:00 PM EST Reads: 3,623
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Jan. 27, 2015 01:15 PM EST Reads: 2,344
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 27, 2015 01:00 PM EST Reads: 3,914
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Jan. 27, 2015 12:30 PM EST Reads: 2,808
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Jan. 27, 2015 12:30 PM EST Reads: 2,848
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 27, 2015 12:15 PM EST Reads: 2,843
Jan. 27, 2015 12:00 PM EST Reads: 7,735
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 27, 2015 11:45 AM EST Reads: 3,437
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Jan. 27, 2015 11:45 AM EST Reads: 2,585
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Jan. 27, 2015 11:30 AM EST Reads: 1,976
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Jan. 27, 2015 11:15 AM EST Reads: 2,790
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Jan. 27, 2015 11:00 AM EST Reads: 2,967
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications Unified Communications Suite gives CSPs the capability to do just that. In addition, its integration ...
Jan. 27, 2015 11:00 AM EST Reads: 2,888