Welcome!

Agile Computing Authors: Ferhat Hatay, Pat Romanski, Jayaram Krishnaswamy, Liz McMillan, Charlotte Spencer-Smith

News Feed Item

Research and Markets: New Report 'Enterprise Mobility: Trend Analysis to 2012' Highlights the Industries Which Are Planning the Most Greenfield Investments and Identifies the Vendors' Primary Offerings

Research and Markets: New Report 'Enterprise Mobility: Trend Analysis to 2012' Highlights the Industries Which Are Planning the

Research and Markets (http://www.researchandmarkets.com/reports/c89985) has announced the addition of Enterprise Mobility: Trend Analysis to 2012 (Strategic Focus) to their offering.

Due to the relative immaturity of the mobile enterprise market, it can be immensely difficult to get a clear understanding of how the mobility industry is evolving. This report aims to provide clarity to vendors and investors in mobility solutions, by identifying the key market trends and forecasting future growth opportunities.

Scope

- Identifies the penetration of mobility solutions by vertical market and highlights the industries which are planning the most greenfield investments.

- Assesses the growth potential of different regions by analyzing planned investments by enterprises within those regions.

- Evaluates the effect of new technologies, such as Fixed Mobile Convergence, on the mobility market.

- Identifies the vendors primary offerings and assesses mobile network operators influence in the enterprise mobility market.

Highlights of this title

The market for mobile enterprise solutions is undoubtedly growing but a comprehensive analysis of the mobility market reveals that growth will be slower than expected, due to enterprise pain points not being completely addressed, and vendors marketing strategies not clearly demonstrating return on an investment.

The competitive landscape is still maturing and enterprises are receiving mixed messages from vendors all claiming to be the market leader and offering an end to end solution.

Channel to market is important and vendors should consider enterprise preferences for a hosted or behind the firewall solution, and make full use of resellers, partners and mobile network operators. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints.

Key reasons to purchase this title

- Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.

- Offers a critical balance between end user data, primary research and concise, insightful analysis.

- Covers the breadth of the mobility space, helping decision makers understand market opportunities and the best ways to address those opportunities.

Content Outline:

Overview

Catalyst

Summary

Key Messages

The market for mobile enterprise solutions is growing steadily

Hardware is the largest growth area in enterprise expenditure

Financial Services Institutions have the highest adoption rates of mobility solutions

Healthcare providers are set to make the most greenfield investments in mobility

Mobility is unlikely to be an enterprises largest IT project in 2008

Fixed mobile convergence will break through eventually

The demand for mobile enterprise applications is growing slowly

Security and integration concerns are currently the greatest barriers to adoption

Network operators are playing an increasingly prominent role in the enterprise market

Channel strategies vary according to the solution and vendor

Table of figures

Table of tables

Market Opportunity

The market for mobile enterprise solutions is not fulfilling its promise

Defining enterprise mobility

Return on investment must be proven

Rates of investment and penetration vary by geography, industry and company size

The market for mobile enterprise solutions is growing steadily

Western Europe and Asia Pacific will show the largest overall growth in absolute terms

Hardware (devices) is the largest growth area in enterprise expenditure

The penetration of mobility solutions has been increasing

Enterprises will continue to invest in all mobility technologies over the next two years

The bundling of solutions may explain consistent growth across the mobility market

Financial Services Institutions have the highest adoption rates of mobility solutions

The benefits of enterprise mobility are clear in the manufacturing and retail industry

Wireless payment applications an interesting growth area

Healthcare providers are set to make the most greenfield investments in mobility

Enterprises must be educated about the mobility solutions available to them and the potential RoI

Larger enterprises are more likely to deploy mobility solutions

Market penetration is slowing in the large enterprise space

Large enterprises spend the most on mobility solutions

Mobility is unlikely to be enterprises largest IT project in 2008

The value of investments in mobility is smaller

Technology Evolution

Fixed mobile convergence will break through eventually

The philosophy of Mobile to Mobile (MMC) Convergence is gradually being adopted

Desk phone investment may become redundant

A dream of interoperability, but the reality is very different

The demand for mobile enterprise applications is growing slowly

Devices need to be user friendly, secure and easy to manage

Enterprises need secure device management solutions

Customer Impact: Enterprise Pain points have to be addressed

The Return on Investment for mobility solutions can be proven

Business process improvements are driving investments in mobility technologies

Cost is not the top objective when deploying mobility

Mobility can help reduce enterprises carbon footprint

Security and integration concerns are the greatest barriers to adoption

Security is still perceived to be an issue despite vendors claims that it is not a problem

Cost and device lifetime are also inhibiting enterprises

There is not always a business case for mobility solutions

The lack of regulations and proliferation of devices may be confusing for enterprises

There are increasing opportunities for mobility solutions across all verticals

Enterprise mobility has traditionally been deployed for field force automation

Public welfare agencies have made mobility investments

There is a lot of demand from the healthcare sector for mobility solutions

Field Force sales within Pharmaceutical is a key growth area

Mobile email is more popular for financial services and sales

Insurance and financial planning are key adopters of mobility solutions

Investment banking / stock trading

Competitive Landscape

The leading vendors in enterprise mobility provide a variety of offerings

Network operators are having an increasingly prominent role in the enterprise market

The competitive landscape in the enterprise mobility market is fragmented

IBM, RIM and Nokia are market leaders

HP, Microsoft, Motorola, Oracle, Sybase iAnywhere are considered as the primary challengers

Summary scores reveal low end users sentiment towards mobility solutions on offer

Mindshare in the mobility market is dominated by two large vendors: HP and IBM

There is not yet a clear leader in the increasingly competitive enterprise mobility market

Go to Market

Channels to market are important for vendors to expand their businesses

As the market matures, preferred routes to market are changing

Both the CEO and CIO are likely to have some degree of influence over mobility decisions

Resellers and partners offer advantages for vendors to expand their audience

Channel preference is related to company size

Analysis of mature markets reveals that enterprises prefer an on site solution

Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier

Channel varies according to the solution and vendor

MNOs offer another route to market for vendors

Vendors should recognize that many employees purchase handsets from retail outlets

Vendors need to be clear when marketing their solutions how they will benefit enterprises

Concentrate on solutions for improving business processes

Provide transparency on costs and security

Target key verticals and geographies where growth is strong

As the market grows, strengthen solution breadth

APPENDIX

Definitions

Methodology

Further reading

Ask the analyst

Our consulting

Disclaimer

List of Tables

List of Figures

Companies Mentioned:

- FMC Corporation

- Hewlett-Packard Company

- Intellisync Corporation

- Microsoft Corporation

- Motorola, Inc.

- Nokia Corporation

- Oracle Corporation

- Rudolph Technologies, Inc.

- SmarTone Telecommunications Holdings Limited

- The Evolution Group PLC

For more information visit http://www.researchandmarkets.com/reports/c89985.

Source: Datamonitor

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...