Welcome!

Agile Computing Authors: Pat Romanski, Liz McMillan, Elizabeth White, Jason Bloomberg, Larry Alton

News Feed Item

Research and Markets: New Report 'Enterprise Mobility: Trend Analysis to 2012' Highlights the Industries Which Are Planning the Most Greenfield Investments and Identifies the Vendors' Primary Offerings

Research and Markets: New Report 'Enterprise Mobility: Trend Analysis to 2012' Highlights the Industries Which Are Planning the

Research and Markets (http://www.researchandmarkets.com/reports/c89985) has announced the addition of Enterprise Mobility: Trend Analysis to 2012 (Strategic Focus) to their offering.

Due to the relative immaturity of the mobile enterprise market, it can be immensely difficult to get a clear understanding of how the mobility industry is evolving. This report aims to provide clarity to vendors and investors in mobility solutions, by identifying the key market trends and forecasting future growth opportunities.

Scope

- Identifies the penetration of mobility solutions by vertical market and highlights the industries which are planning the most greenfield investments.

- Assesses the growth potential of different regions by analyzing planned investments by enterprises within those regions.

- Evaluates the effect of new technologies, such as Fixed Mobile Convergence, on the mobility market.

- Identifies the vendors primary offerings and assesses mobile network operators influence in the enterprise mobility market.

Highlights of this title

The market for mobile enterprise solutions is undoubtedly growing but a comprehensive analysis of the mobility market reveals that growth will be slower than expected, due to enterprise pain points not being completely addressed, and vendors marketing strategies not clearly demonstrating return on an investment.

The competitive landscape is still maturing and enterprises are receiving mixed messages from vendors all claiming to be the market leader and offering an end to end solution.

Channel to market is important and vendors should consider enterprise preferences for a hosted or behind the firewall solution, and make full use of resellers, partners and mobile network operators. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints.

Key reasons to purchase this title

- Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.

- Offers a critical balance between end user data, primary research and concise, insightful analysis.

- Covers the breadth of the mobility space, helping decision makers understand market opportunities and the best ways to address those opportunities.

Content Outline:

Overview

Catalyst

Summary

Key Messages

The market for mobile enterprise solutions is growing steadily

Hardware is the largest growth area in enterprise expenditure

Financial Services Institutions have the highest adoption rates of mobility solutions

Healthcare providers are set to make the most greenfield investments in mobility

Mobility is unlikely to be an enterprises largest IT project in 2008

Fixed mobile convergence will break through eventually

The demand for mobile enterprise applications is growing slowly

Security and integration concerns are currently the greatest barriers to adoption

Network operators are playing an increasingly prominent role in the enterprise market

Channel strategies vary according to the solution and vendor

Table of figures

Table of tables

Market Opportunity

The market for mobile enterprise solutions is not fulfilling its promise

Defining enterprise mobility

Return on investment must be proven

Rates of investment and penetration vary by geography, industry and company size

The market for mobile enterprise solutions is growing steadily

Western Europe and Asia Pacific will show the largest overall growth in absolute terms

Hardware (devices) is the largest growth area in enterprise expenditure

The penetration of mobility solutions has been increasing

Enterprises will continue to invest in all mobility technologies over the next two years

The bundling of solutions may explain consistent growth across the mobility market

Financial Services Institutions have the highest adoption rates of mobility solutions

The benefits of enterprise mobility are clear in the manufacturing and retail industry

Wireless payment applications an interesting growth area

Healthcare providers are set to make the most greenfield investments in mobility

Enterprises must be educated about the mobility solutions available to them and the potential RoI

Larger enterprises are more likely to deploy mobility solutions

Market penetration is slowing in the large enterprise space

Large enterprises spend the most on mobility solutions

Mobility is unlikely to be enterprises largest IT project in 2008

The value of investments in mobility is smaller

Technology Evolution

Fixed mobile convergence will break through eventually

The philosophy of Mobile to Mobile (MMC) Convergence is gradually being adopted

Desk phone investment may become redundant

A dream of interoperability, but the reality is very different

The demand for mobile enterprise applications is growing slowly

Devices need to be user friendly, secure and easy to manage

Enterprises need secure device management solutions

Customer Impact: Enterprise Pain points have to be addressed

The Return on Investment for mobility solutions can be proven

Business process improvements are driving investments in mobility technologies

Cost is not the top objective when deploying mobility

Mobility can help reduce enterprises carbon footprint

Security and integration concerns are the greatest barriers to adoption

Security is still perceived to be an issue despite vendors claims that it is not a problem

Cost and device lifetime are also inhibiting enterprises

There is not always a business case for mobility solutions

The lack of regulations and proliferation of devices may be confusing for enterprises

There are increasing opportunities for mobility solutions across all verticals

Enterprise mobility has traditionally been deployed for field force automation

Public welfare agencies have made mobility investments

There is a lot of demand from the healthcare sector for mobility solutions

Field Force sales within Pharmaceutical is a key growth area

Mobile email is more popular for financial services and sales

Insurance and financial planning are key adopters of mobility solutions

Investment banking / stock trading

Competitive Landscape

The leading vendors in enterprise mobility provide a variety of offerings

Network operators are having an increasingly prominent role in the enterprise market

The competitive landscape in the enterprise mobility market is fragmented

IBM, RIM and Nokia are market leaders

HP, Microsoft, Motorola, Oracle, Sybase iAnywhere are considered as the primary challengers

Summary scores reveal low end users sentiment towards mobility solutions on offer

Mindshare in the mobility market is dominated by two large vendors: HP and IBM

There is not yet a clear leader in the increasingly competitive enterprise mobility market

Go to Market

Channels to market are important for vendors to expand their businesses

As the market matures, preferred routes to market are changing

Both the CEO and CIO are likely to have some degree of influence over mobility decisions

Resellers and partners offer advantages for vendors to expand their audience

Channel preference is related to company size

Analysis of mature markets reveals that enterprises prefer an on site solution

Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier

Channel varies according to the solution and vendor

MNOs offer another route to market for vendors

Vendors should recognize that many employees purchase handsets from retail outlets

Vendors need to be clear when marketing their solutions how they will benefit enterprises

Concentrate on solutions for improving business processes

Provide transparency on costs and security

Target key verticals and geographies where growth is strong

As the market grows, strengthen solution breadth

APPENDIX

Definitions

Methodology

Further reading

Ask the analyst

Our consulting

Disclaimer

List of Tables

List of Figures

Companies Mentioned:

- FMC Corporation

- Hewlett-Packard Company

- Intellisync Corporation

- Microsoft Corporation

- Motorola, Inc.

- Nokia Corporation

- Oracle Corporation

- Rudolph Technologies, Inc.

- SmarTone Telecommunications Holdings Limited

- The Evolution Group PLC

For more information visit http://www.researchandmarkets.com/reports/c89985.

Source: Datamonitor

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...