Click here to close now.


Agile Computing Authors: Liz McMillan, Dana Gardner, Tim Hinds, Pat Romanski, Brian Daleiden

News Feed Item

Research and Markets: New Report 'Enterprise Mobility: Trend Analysis to 2012' Highlights the Industries Which Are Planning the Most Greenfield Investments and Identifies the Vendors' Primary Offerings

Research and Markets: New Report 'Enterprise Mobility: Trend Analysis to 2012' Highlights the Industries Which Are Planning the

Research and Markets ( has announced the addition of Enterprise Mobility: Trend Analysis to 2012 (Strategic Focus) to their offering.

Due to the relative immaturity of the mobile enterprise market, it can be immensely difficult to get a clear understanding of how the mobility industry is evolving. This report aims to provide clarity to vendors and investors in mobility solutions, by identifying the key market trends and forecasting future growth opportunities.


- Identifies the penetration of mobility solutions by vertical market and highlights the industries which are planning the most greenfield investments.

- Assesses the growth potential of different regions by analyzing planned investments by enterprises within those regions.

- Evaluates the effect of new technologies, such as Fixed Mobile Convergence, on the mobility market.

- Identifies the vendors primary offerings and assesses mobile network operators influence in the enterprise mobility market.

Highlights of this title

The market for mobile enterprise solutions is undoubtedly growing but a comprehensive analysis of the mobility market reveals that growth will be slower than expected, due to enterprise pain points not being completely addressed, and vendors marketing strategies not clearly demonstrating return on an investment.

The competitive landscape is still maturing and enterprises are receiving mixed messages from vendors all claiming to be the market leader and offering an end to end solution.

Channel to market is important and vendors should consider enterprise preferences for a hosted or behind the firewall solution, and make full use of resellers, partners and mobile network operators. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints.

Key reasons to purchase this title

- Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.

- Offers a critical balance between end user data, primary research and concise, insightful analysis.

- Covers the breadth of the mobility space, helping decision makers understand market opportunities and the best ways to address those opportunities.

Content Outline:




Key Messages

The market for mobile enterprise solutions is growing steadily

Hardware is the largest growth area in enterprise expenditure

Financial Services Institutions have the highest adoption rates of mobility solutions

Healthcare providers are set to make the most greenfield investments in mobility

Mobility is unlikely to be an enterprises largest IT project in 2008

Fixed mobile convergence will break through eventually

The demand for mobile enterprise applications is growing slowly

Security and integration concerns are currently the greatest barriers to adoption

Network operators are playing an increasingly prominent role in the enterprise market

Channel strategies vary according to the solution and vendor

Table of figures

Table of tables

Market Opportunity

The market for mobile enterprise solutions is not fulfilling its promise

Defining enterprise mobility

Return on investment must be proven

Rates of investment and penetration vary by geography, industry and company size

The market for mobile enterprise solutions is growing steadily

Western Europe and Asia Pacific will show the largest overall growth in absolute terms

Hardware (devices) is the largest growth area in enterprise expenditure

The penetration of mobility solutions has been increasing

Enterprises will continue to invest in all mobility technologies over the next two years

The bundling of solutions may explain consistent growth across the mobility market

Financial Services Institutions have the highest adoption rates of mobility solutions

The benefits of enterprise mobility are clear in the manufacturing and retail industry

Wireless payment applications an interesting growth area

Healthcare providers are set to make the most greenfield investments in mobility

Enterprises must be educated about the mobility solutions available to them and the potential RoI

Larger enterprises are more likely to deploy mobility solutions

Market penetration is slowing in the large enterprise space

Large enterprises spend the most on mobility solutions

Mobility is unlikely to be enterprises largest IT project in 2008

The value of investments in mobility is smaller

Technology Evolution

Fixed mobile convergence will break through eventually

The philosophy of Mobile to Mobile (MMC) Convergence is gradually being adopted

Desk phone investment may become redundant

A dream of interoperability, but the reality is very different

The demand for mobile enterprise applications is growing slowly

Devices need to be user friendly, secure and easy to manage

Enterprises need secure device management solutions

Customer Impact: Enterprise Pain points have to be addressed

The Return on Investment for mobility solutions can be proven

Business process improvements are driving investments in mobility technologies

Cost is not the top objective when deploying mobility

Mobility can help reduce enterprises carbon footprint

Security and integration concerns are the greatest barriers to adoption

Security is still perceived to be an issue despite vendors claims that it is not a problem

Cost and device lifetime are also inhibiting enterprises

There is not always a business case for mobility solutions

The lack of regulations and proliferation of devices may be confusing for enterprises

There are increasing opportunities for mobility solutions across all verticals

Enterprise mobility has traditionally been deployed for field force automation

Public welfare agencies have made mobility investments

There is a lot of demand from the healthcare sector for mobility solutions

Field Force sales within Pharmaceutical is a key growth area

Mobile email is more popular for financial services and sales

Insurance and financial planning are key adopters of mobility solutions

Investment banking / stock trading

Competitive Landscape

The leading vendors in enterprise mobility provide a variety of offerings

Network operators are having an increasingly prominent role in the enterprise market

The competitive landscape in the enterprise mobility market is fragmented

IBM, RIM and Nokia are market leaders

HP, Microsoft, Motorola, Oracle, Sybase iAnywhere are considered as the primary challengers

Summary scores reveal low end users sentiment towards mobility solutions on offer

Mindshare in the mobility market is dominated by two large vendors: HP and IBM

There is not yet a clear leader in the increasingly competitive enterprise mobility market

Go to Market

Channels to market are important for vendors to expand their businesses

As the market matures, preferred routes to market are changing

Both the CEO and CIO are likely to have some degree of influence over mobility decisions

Resellers and partners offer advantages for vendors to expand their audience

Channel preference is related to company size

Analysis of mature markets reveals that enterprises prefer an on site solution

Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier

Channel varies according to the solution and vendor

MNOs offer another route to market for vendors

Vendors should recognize that many employees purchase handsets from retail outlets

Vendors need to be clear when marketing their solutions how they will benefit enterprises

Concentrate on solutions for improving business processes

Provide transparency on costs and security

Target key verticals and geographies where growth is strong

As the market grows, strengthen solution breadth




Further reading

Ask the analyst

Our consulting


List of Tables

List of Figures

Companies Mentioned:

- FMC Corporation

- Hewlett-Packard Company

- Intellisync Corporation

- Microsoft Corporation

- Motorola, Inc.

- Nokia Corporation

- Oracle Corporation

- Rudolph Technologies, Inc.

- SmarTone Telecommunications Holdings Limited

- The Evolution Group PLC

For more information visit

Source: Datamonitor

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...