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Datran Media, JupiterResearch, Karmaloop to Host Social Media Webinar on April 22

Experts Will Help Marketers to More Effectively Deliver and Measure the Results of Social Media Campaigns

NEW YORK, NY -- (MARKET WIRE) -- 04/18/08 -- Datran Media, an industry leading online marketing services provider, today announced that it will present "Get Social with Your Audience: Reaching Consumers in the Social Media Inbox," a complimentary live Webinar to take place at 2:00 p.m. ET on Tuesday, April 22. JupiterResearch, a leading analyst firm that is slated to soon release a social media landscape study, and Karmaloop.com, a leading online retailer that currently employs both email and social media to reach a global audience of over 1 million tweens and teens, will join Datran Media for the Webinar. The Webinar aims to help marketers understand social marketing at a time when consumers are spending more time than ever on social networking sites like Facebook and MySpace.

During the 60-minute interactive discussion, hundreds of leading marketers and agencies will hear from and interact with Dave Hendricks, general manager of Datran Media's StormPost email deliverability and monetization platform, David Daniels, vice president and research director for JupiterResearch, and Greg Selkoe, CEO of Boston-based clothing retailer Karmaloop.com. Mr. Selkoe will discuss his company's approach to reaching customers on social networking sites and offer insight on what marketers can do to get social with their own audience.

Throughout the Webinar, Hendricks, Daniels and Selkoe will help attendees understand:

--  How social networking is impacting email marketing
--  Who is using social media and why it is an important part of the
    marketing mix
--  How you can reach your customers using social media
--  What the future holds for social media

"In order to engage today's Web savvy customer, you have to think outside of the box. Using the emerging social media platforms as a vehicle for messaging our customers takes carefully planned strategy. Just like email marketing, our chief goal is identifying how to send the most relevant messages to our customers based on precisely what they are seeking," says Karmaloop.com's Selkoe.

Attendees will gain a better understanding of how to customize and deliver their messages directly into the social media inbox. To register, please visit: http://w.on24.com/r.htm?e=107361&s=1&k=458519F5CB9FCE9991C8D5C758CA49E6

About Datran Media

Founded in 2001, Datran Media is the industry-leading inbox marketing and Web advertising solutions provider and is the creator of Exchange Online (EO), the first exchange for inbox+Web media. Datran Media also offers StormPost(TM), an enterprise-class email delivery and ad serving solution, and UnsubCentral(TM), the industry-standard in CAN-SPAM compliance solutions. Datran Media also powers NetMargin(TM), one of the premier online advertising networks and exclusive inbox marketing channel for hundreds of top consumer brands. For more information on Datran Media, please visit: www.datranmedia.com.

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com.

About Karmaloop.com

Karmaloop.com is a Boston-based clothing retailer, which has over 1.6 million visitors and sells clothing in 35 countries.

Media Contact
Carla Vicens
blast! PR for Datran Media
(919) 833-9975
Email Contact

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