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Major Analyst Firm Identifies Kefta as a Leading Provider of Site and Marketing Optimization Tools

Kefta Recognized as a Leader Based on Its Depth of Measurement and Automation of Optimization Capabilities

SAN FRANCISCO, CA -- (MARKET WIRE) -- 02/14/05 -- Kefta, Inc. (http://www.kefta.com), a provider of tools to manage and optimize online customer interactions, announced today that JupiterResearch, a pre-eminent third party analyst firm, has recognized Kefta as a leading provider of site and marketing optimization tools in a report published on January 12, 2005.

In the report entitled "Site and Marketing Optimization: A/B Testing Grows Up," JupiterResearch predicts that, due to rising search marketing acquisition costs, most site operators will implement split-path testing capabilities by the end of 2005 in order to increase online conversion rates and make the most of marketing spending. The report provides a framework for assessing vendors based on depth of measurement, ability to automate the optimization of customer interactions, and multi session behavior tracking capabilities, and recognizes Kefta as a leader on these combined dimensions.

"For the past 5 years, we have helped marketers to maximize online conversion rates and dramatically increase online sales at low cost," said Philippe Suchet, CEO of Kefta, Inc. "It's great that a reputable analyst firm like JupiterResearch shares our belief that more emphasis than ever will be placed on conversion rate optimization, and recognizes Kefta as a leading player in this space."

Kefta's solution for Site Optimization is specifically tailored to enable marketers to present the most targeted and optimized content on their landing pages, homepage and other key pages. This solution allows marketers to customize pages on the fly to match each visitor's profile and optimize all page elements. This turnkey solution provides:

Multivariable A/B Testing: Test limitless combinations of page elements (e.g. images, wording, offers, pricing, colors, placement) without having to create multiple duplicate pages. Use control groups to assess lift and sophisticated models to determine best combinations.

Relevant Messaging: Dynamically tailor the content and structure of pages based on each traffic source (e.g. a keyword typed on a search engine, or a banner link clicked on) and past visits.

Real Time Analytics: Access a real time detailed reporting tool 24/7.

Campaign Management: Change any element of the pages and see the results within minutes without any IT effort.

Ease of Use: Access campaign reporting and modification tools through a simple and user-friendly web-based interface.

About Kefta

Kefta, Inc. (http://www.kefta.com) is a leading provider of customer interactions solutions to an impressive roster of clients in the US and in Europe, including General Motors, Verizon, MetLife Bank, and NTL. Kefta provides site and marketing optimization tools as well as behavioral targeting solutions that help marketers maximize online conversion rates and boost online sales. Kefta's combination of expertise and technology enables corporations to develop tailored customer interactions by providing and testing the appropriate message at the optimal time through the most suitable channel (web pages, ad banners, emails, etc.) for each of their prospects and customers.

Contact:
Kefta, Inc.
[email protected]
www.kefta.com

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