Welcome!

Agile Computing Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Maria C. Horton

News Feed Item

Major Analyst Firm Identifies Kefta as a Leading Provider of Site and Marketing Optimization Tools

Kefta Recognized as a Leader Based on Its Depth of Measurement and Automation of Optimization Capabilities

SAN FRANCISCO, CA -- (MARKET WIRE) -- 02/14/05 -- Kefta, Inc. (http://www.kefta.com), a provider of tools to manage and optimize online customer interactions, announced today that JupiterResearch, a pre-eminent third party analyst firm, has recognized Kefta as a leading provider of site and marketing optimization tools in a report published on January 12, 2005.

In the report entitled "Site and Marketing Optimization: A/B Testing Grows Up," JupiterResearch predicts that, due to rising search marketing acquisition costs, most site operators will implement split-path testing capabilities by the end of 2005 in order to increase online conversion rates and make the most of marketing spending. The report provides a framework for assessing vendors based on depth of measurement, ability to automate the optimization of customer interactions, and multi session behavior tracking capabilities, and recognizes Kefta as a leader on these combined dimensions.

"For the past 5 years, we have helped marketers to maximize online conversion rates and dramatically increase online sales at low cost," said Philippe Suchet, CEO of Kefta, Inc. "It's great that a reputable analyst firm like JupiterResearch shares our belief that more emphasis than ever will be placed on conversion rate optimization, and recognizes Kefta as a leading player in this space."

Kefta's solution for Site Optimization is specifically tailored to enable marketers to present the most targeted and optimized content on their landing pages, homepage and other key pages. This solution allows marketers to customize pages on the fly to match each visitor's profile and optimize all page elements. This turnkey solution provides:

Multivariable A/B Testing: Test limitless combinations of page elements (e.g. images, wording, offers, pricing, colors, placement) without having to create multiple duplicate pages. Use control groups to assess lift and sophisticated models to determine best combinations.

Relevant Messaging: Dynamically tailor the content and structure of pages based on each traffic source (e.g. a keyword typed on a search engine, or a banner link clicked on) and past visits.

Real Time Analytics: Access a real time detailed reporting tool 24/7.

Campaign Management: Change any element of the pages and see the results within minutes without any IT effort.

Ease of Use: Access campaign reporting and modification tools through a simple and user-friendly web-based interface.

About Kefta

Kefta, Inc. (http://www.kefta.com) is a leading provider of customer interactions solutions to an impressive roster of clients in the US and in Europe, including General Motors, Verizon, MetLife Bank, and NTL. Kefta provides site and marketing optimization tools as well as behavioral targeting solutions that help marketers maximize online conversion rates and boost online sales. Kefta's combination of expertise and technology enables corporations to develop tailored customer interactions by providing and testing the appropriate message at the optimal time through the most suitable channel (web pages, ad banners, emails, etc.) for each of their prospects and customers.

Contact:
Kefta, Inc.
[email protected]
www.kefta.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.