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Artfest Hires "Billion Dollar Man" to Lead Sales Division

Artfest Hires "Billion Dollar Man" to Lead Sales Division

DALLAS, TX -- (MARKET WIRE) -- 02/11/08 -- Artfest International (OTCBB: ARTI) announced today the hiring of David Sage, the "Billion Dollar Man" as Senior Vice President of the Company's Direct Sales Division, Art Channel Galleries (www.ArtChannelGalleries.com). Sage is a veteran in the network marketing industry, and was responsible for generating One Billion Dollar in Gross Revenue for a former DSA Organization, NSA.

Sage has over 18 years of experience in the network marketing industry. One of his most notable past achievements includes building, training and motivating an organization of over 500,000 distributors in 10 countries, creating over one billion dollars in wholesale sales. As Senior Vice President of Art Channel Galleries, Sage will cultivate the relationship with current and future Members and distributors so they reach the highest level of success with their own fine art and collectibles business. Artfest expects that Sage will accelerate the Company's momentum by increasing their membership base and establishing loyal relationships with current and future Members and distributors.

"I see a revolutionary business opportunity available for people across the world in Art Channel Galleries," says Sage. "I am excited to start this exciting new path to recruit and develop a core of leaders and help them achieve the maximum potential in all aspects of their life. Art Channel is an incredible new vehicle to help Members accomplish their dreams, enhance their personal life and achieve financial independence."

Art Channel offers a unique and easy business opportunity to Members through a direct sales and marketing business model. Harnessing the power of television and the internet further makes the Company a force to be reckoned with in the multi-billion dollar direct sales industry. Sage will motivate and educate Members through trainings, recruiting conference calls, and other numerous resources. He will show Members that when they want, believe and expect results, they can and will achieve them.

Sage is confident that combined with Artfest's unique business model, his experience and insights will lead the Company to success. "At Artfest we want to build a home for Members and distributors where they will always have a place to grow. We know that Members are the most integral part of a Company. Taking care of their needs and helping them achieve great things and financial stability is what's most important. With this vision, I have confidence that Artfest can eventually achieve annual revenues of over one billion dollars."

Art Channel recently launched its fully operational, direct-sales proprietary software system. The software features a personalized automated website, self-replicating galleries and a simplified authenticated delivery system. Art Channel distinguishes itself from other direct sale companies through not only the unprecedented ease of the software but also because of the innovative and revolutionary compensation plan. The Company strives to change the way the world buys and sells art. With David Sage on board to recruit, educate and motivate Members, Art Channel Galleries further sets itself apart from other direct sales companies and continues to make strides in the fine art and collectibles industry.

About Artfest International Inc.

Artfest International, Inc is a publicly traded company under the symbol "ARTI." Artfest connects artists, investors, decorators, designers and private collectors and galleries together through a global interactive art portal. Artfest www.artfestinternational.com and www.MyArtfest.com, the company's E-Commerce venue. Artfest owns the subsidiaries Art Channel, Inc. www.artchannel.tv, and Art Channel Galleries www.ArtChannelGalleries.com offering the most exciting product and rewards program in the history of the direct-sales industry (DSA).

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTI does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Corporate Contact:
Artfest International, Inc.
Jacob Cohen
Controller
15851 Dallas Parkway, Suite 600
Addison, TX 75001 USA
Tel: 877.278.6672
[email protected]

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