LAS VEGAS, Jan. 9 /PRNewswire/ -- Etronics.com (http://www.etronics.com/ ), the leading electronics and kitchen electrics online retailer, will be highlighting its use of Google Checkout(TM), a fast, convenient checkout process, at this year's CES. Beginning January 9, Mayer Balser, co-founder and COO of Etronics.com, will be available at CES to discuss the benefits of implementing Google Checkout, including a marked increase in traffic, increased click-through rate and transaction fee savings through the Google AdWords(TM) pricing structure.

To further highlight the important service, Etronics.com will also be offering $50 gift cards to press covering CES, so they can experience the Google Checkout process for themselves.

"Having the Google Checkout logo next to our listings within the Google Product Search(TM) shopping section has more than doubled our traffic in only a few months," commented Mayer Balser, COO and co-founder of Etronics.com. "The traffic has translated into a notable increase in sales, which continues to grow, weeks past the Christmas rush."

Etronics.com is continuously analyzing and updating its site to provide shoppers with an informative, user-friendly and cost effective shopping experience. Keeping in line with this philosophy, offering Google Checkout as a checkout option provides added discounts to Etronics.com customers while allowing them to check out quickly and securely using just their Google login.

Known as an Internet Retailer Top 100 site, Etronics.com is also one of the only online retailers to offer on-site price comparison on both the "product" and "buy" pages through Shopping.com(R).

Founded in 2000 by Mayer Balser and Jeff Schindler, Etronics.com (http://www.etronics.com/) is number 72 on Internet Retailer's list of the top 500 Web sites. Etronics.com offers nationally recognized name brand, factory fresh leading electronics to its customers at discounted prices, with a 30 day return policy. The company offers products that represent the best in value, technology, quality, functionality and innovation, with a personalized approach.

Google, Google Product Search and Google Checkout are trademarks of Google Inc.

Contact: Leslie Nash/Shira Zackai Steinreich Communications (201) 498-1600

CONTACT: Leslie Nash or Shira Zackai, both of Steinreich Communications,
+1-201-498-1600, for Etronics.com

Web site: http://www.etronics.com/

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