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Enterprise Mobility Now Quantifiably Shown to Drive Workforce Flexibility

Report Shows That Enterprise Mobility Solutions Have a Measurable Impact on Workforce Flexibility, Employee Responsiveness, and

BOSTON, MA -- (MARKET WIRE) -- 12/12/07 -- In the newly released benchmark report, "The 2008 Enterprise Mobility Benchmark Report," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that Best-in-Class organizations experienced a 70% increase in the flexibility of their workforce from the use of mobile solutions. Almost 600 organizations worldwide contributed their experience to the most encompassing, yet in-depth enterprise mobility research to date.

The report analyzed organizations' planning, deployment, use, and management of enterprise mobility solutions to better understand how Best-in-Class organizations leverage mobility solutions across the ever-expanding global marketplace. As part of their strategy to increase workforce collaboration, Best-in-Class organizations employ a variety of top-down-driven policy initiatives, processes, and mobility-focused technologies such as WiFi-enabled smartphones and 3G data plans. In fact, Best-in-Class organizations leverage WiFi-enabled smartphones as part of their mobility strategy 70% more frequently than Laggard organizations. Through leveraging mobile applications, Best-in-Class organizations enjoyed a 71% increase in their employees' responsiveness to others.

"Top performing organizations place the most emphasis on leveraging their technology enablers as a means to an end -- not as an end of its own," explains Philippe Winthrop, Research Director for the Wireless and Mobility practice at Aberdeen Group. "A successful mobility initiative is holistic in nature and covers the entire gamut of mobility factors including hardware, software, devices, platforms, applications, and policies around appropriate usage, security, procurement, and even payment policies."

The report educates end users on how Best-in-Class organizations are leveraging enterprise mobility solutions as compared to others, and recommends clear actions to improve the flexibility and productivity of their workforce through increased adoption of technology as well as improvements in an organization's processes and capabilities. Technology adoption, training and education, as well as other key performance indicators are reviewed.

A complimentary copy of this research report is made available due in part by the following underwriters: Motorola, InfoLogix, and Dexterra. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4211.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com

Media Contact:
Philippe Winthrop
Aberdeen Harte-Hanks
(617) 854-5231
[email protected]

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