|By PR Newswire||
|September 10, 2007 12:00 PM EDT||
LOS ANGELES, Sept. 10 /PRNewswire/ -- The Trevor Project (Trevor), the non-profit organization that operates the nation's only around-the-clock suicide prevention helpline for gay and questioning youth, today announced the launch of "Don't Erase Your Queer Future", a new online social marketing campaign designed to expand and broaden the resources available to lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth vulnerable to emotional distress and suicide. The overall goal of the campaign is to prevent suicide by promoting a culture that honors gay and lesbian achievement while encouraging queer youth to seek support when needed. The organization has launched a new website (http://www.donteraseyourqueerfuture.org/) as the focal point of the campaign, the launch for which is timed to coincide with National Suicide Prevention Week (September 9-15, 2007).
Specifically, the campaign uses quotations from, and portraits of, prominent gay men and lesbians from the past such as Oscar Wilde, Susan B. Anthony, Walt Whitman, Josephine Baker and Bayard Rustin, and asks viewers to ponder the terrible impact if these gifted individuals had committed suicide. Quotations from these individuals are written on a chalkboard and then slowly erased, pointing out that, if these extraordinarily talented people had committed suicide, all of their successes and the invaluable contributions they made to the arts, culture and society, would have been lost. The campaign also includes information about the personal and often largely unknown struggles these individuals overcame during their lifetimes.
"We are excited to launch this new campaign, a major component of our strategy to significantly increase the awareness of gay teenage suicide and the lifesaving services that Trevor provides to combat this crisis," said Charles Robbins, executive director of The Trevor Project. "It is still largely unknown that suicide is one of the top three killers of 15 to 24 year-olds and, tragically, that gay teenagers are four times more likely to attempt suicide than their heterosexual peers. Moreover, for every completed suicide by young people, it is estimated that 100 to 200 attempts are made. It is our sincere hope that this new campaign and website, in conjunction with our free and confidential helpline and the other resources we provide, will enable Trevor to reach and save even more young lives."
The campaign, which is funded by the organization's leading donors, known as The Circle of Hope, will have other components in addition to the new website. In particular, the campaign will include banner advertisements placed on prominent social networking sites. The banners will take the user to the new website and, from there, he or she will be encouraged to visit the Trevor homepage or, if the individual is in crisis, to call The Trevor Helpline (1.866.4U.TREVOR). The campaign was created for The Trevor Project by Better World Advertising.
About The Trevor Project
The Trevor Project is a non-profit organization that operates the only nationwide, around-the-clock suicide prevention helpline for gay and questioning youth. The Trevor Helpline, 866.4.U.TREVOR, is a free and confidential service that offers hope through its trained counselors. In addition to the helpline, the organization's website provides information on identifying and assisting potentially suicidal youth and "Dear Trevor", a confidential resource where youth can ask questions of Trevor's trained clinicians. The Trevor Project also provides lifesaving guidance and vital resources to parents and to educators, such as The Trevor Workshop Guide, a classroom tool to be used in conjunction with viewings of the short film Trevor to constructively generate discussion about the myriad of issues surrounding suicide, personal identity and sexual orientation. The organization was founded by three filmmakers whose film, Trevor, about a teenager who attempts suicide after realizing that he might be gay, received the 1994 Academy Award(R) for Best Short Film (Live Action).
For more information about The Trevor Project, including information on how educators may obtain free copies of The Trevor Workshop Guide, please visit http://www.thetrevorproject.org/. The Trevor Project is a 501 (c)(3) organization.
About Better World Advertising
Better World Advertising (BWA) is a leading social marketing firm with offices in California and New York. BWA has been creating impactful, award winning campaigns for advocacy groups, universities and government agencies since 1996. More information about BWA can be found at http://www.socialmarketing.com/.The Trevor Project
CONTACT: Al Duncan of The Trevor Project, +1-323-394-3002,
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