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Why Every Entrepreneur Must Know a Bit of Digital Marketing | @CloudExpo #DX #API #Cloud

Hiring a digital marketer starts as soon as you plan to launch a prototype of your innovative idea

Five Reasons Why Every Entrepreneur Must Know a Bit of Digital Marketing

Hiring a digital marketer starts as soon as you plan to launch a prototype of your innovative idea. But, without knowing anything about digital marketing, you may not be able to reach out to investors and target audiences. You can follow the following basic points to know the significance of digital marketing even if you are not doing it on your own.

Digital marketing was once limited to a few medium and had a limited budget, but has grown exponentially within a decade. According to IronPaper.com, it is speculated that digital marketing industry is about to cross the 103.37 billion mark by 2019. The increasing number of eCommerce websites and the innovative solutions offered by entrepreneurs around the world is contributing further to the industry.

The merchants need to maximize their reach to the masses, attract communities across the seas, and sell their products. To serve them with the best possible solutions, digital marketers have devised different ways of showcasing and promoting products across the internet.

The technological advancements in handheld devices and instant internet connectivity have created endless opportunities for the entrepreneurs as well. Previously, a person could have only aimed to go bigger and serve multinational communities, but now they have powerful eCommerce platforms, tools, and marketing strategies to do so effectively, efficiently, and economically.

The entrepreneurial mindset has not only impressed the male community, but the females as well. Women, who were confined to homes and nearest offices, can now take a leap to join the global community of sellers, innovators, and service providers. They can craft products of their own, market them, and sell directly to the end user. Thus, save a lot by removing the middlemen and exploiters. They can either start with an eCommerce website by selecting among the top trending products, or showcase their handicrafts, calligraphy, artistic masterpieces, writings, dressmaking, or anything they were dreaming about since long.The digital marketing proves to be angel wings for them to fly free and trade without cultural, ethnic, or social barriers.

Digital marketing takes a whole lot of mediums, strategies, and methods to market a product or service to the masses. Hiring a digital marketer starts as soon as you plan to launch a prototype of your innovative idea. But, without knowing anything about digital marketing, you may not be able to reach out to investors and target audiences. This can restrict you from taking decisive measures about your startup. This can be a reason, whereas more are discussed below in this article. Please follow through the points to know the significance of digital marketing even if you are not doing it on your own.

1. It helps you hire the right resources
Hiring marketing professionals or signing contract with a digital marketing agency is useless if you are not familiar with the basics of online marketing. Digital marketing is a vast field where every agency has a set of expertise. Some are better at email marketing, some at SEO and SEM, where others may depend upon paid advertising on Google, Bing, and Yahoo. How may you come to know an agency or personnel is going to help you promote? By knowing a bit about it may enable you to ask the tricky questions, evaluate their expertise, and hire the one that best understands your startup needs.

2. Know marketing updates and happening
Marketers are dedicated to their field and keep themselves updated about all the happenings around the industry. In most of the areas, they are restricted to carrying on activities exactly as they have planned in the strategy. And, for this reason, they give you an alternate solution for a problem, but you don't understand and let them manage on their own. For example, if you rely heavily on search engine traffic, but unaware about how the algorithm works, then you may be unable to alter the strategy that avoids a Google penalty.

Get to know more about the digital marketing, the practices followed by experts, and check if your company complies with the rules or not. It is the responsibility of a marketer and being a founder or CEO, you can take a lead in knowing the latest trends and practices to get on the right track.

3. Come up with strategies your marketers are reluctant to talk about
An entrepreneurial mindset believes in innovation, whereas marketers may stick to a defined strategy and rush to achieve the given targets. Entrepreneurship is only about achieving your goals. You may seek excellence in every domain. For example, a marketing agency may track and report the number of traffic, conversion rates, and sales. But, you may want to dig into product branding where figures may not be among your primary considerations.

By studying a bit about digital marketing, you can inject a strategy in an innovative way others might never have imagined. For example, marketers are straightforward in selecting a strategy. They may select techniques for your health niche website that are proven successful in your industry, but not talk about anything that is not applied before. They are limited to the common practices and going ultra wires is impossible for them.

Being well aware of the strength and uniqueness of your product, you can narrow down marketing strategies to send a strong message instantly to your targeted users. Find new technologies and introduce them to your business like live streaming app for events, product launch, demos, etc. Try different channels where people literally understand, appreciate, and consume your innovative products.

4. Supervising marketing activities become easier
Being a steward of a startup, you must know what's going on in the marketing department. The lack of basic knowledge about digital marketing will make you believe 'all is well'. But, the situation may be entirely different. For example, an increased conversion rate may represent a perfect picture of your business, but it may be the result of a major decline in regular visitors. An ideal sales figure is the one that coincides with a realistic amount of traffic to your website.

In the same manner, social media advertisement may be getting you an extended reach, which may seem to be quite satisfying, but on the other hand, you may want to reach a focused community rather than the masses. Without exposure to the digital marketing world, you cannot know which promotional medium or campaign can bring you rewarding results. Get to know a little bit, and question your marketers right away. Compare their explanation with those recommended by other experts in blogs, articles, forums, and guides, and decide either your marketing team is moving in the right direction or not.

5. Market yourself in addition to your brand
Behind every successful business, there is a sharp mind. Aperson, male or female, who aspires to make his or her dreams come true, is the source of inspiration for many. People like to follow them, the way they think and make decisions. With the power of digital marketing, you can establish a brand out of your personality along with the products. It allows you to explore the power of social media, interact with potential consumers and followers, and become an influential personality.

Digital marketing is not limited to social media alone. You can share your journey, success story, career goals, and motivate the youth to pursue entrepreneurship with a personal blog, podcast, YouTube channel, or on a forum.

Final Thoughts
Entrepreneurship is not just an ordinary business. It is about innovating an exemplary solution for a problem masses are suffering from. Business is truly based on capital, whereas entrepreneurship makes you take a risk with someone else's funds and investment. So, it puts more burden, and in fact a responsibility on you, to take a lead in every aspect of your startup and successfully take it to a planned destination.

Hiring digital marketing professionals for your startup is not enough. Getting in the loop, following activities of your marketing team, and giving them a ‘go ahead' is fine. But doing all these blindly, without knowing the technical aspects, and cause and effects of marketing are among the great sins of leading a startup. In this article, I have tried to highlight some of the reasons that may compel you to be familiar with most of the digital concepts rather than staying dumb among your startup team.

CloudExpo | DXWorldEXPO have announced the conference tracks for Cloud Expo 2018, introducing DXWorldEXPO.

DXWordEXPO, colocated with Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA.

Digital Transformation (DX) is a major focus with the introduction of DXWorld Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of DXWorldEXPO® - Digital Transformation Conference & Expo has announced its conference agenda, with three major themes:

* Technology - The Revolution Continues
* Economy - The 21st Century Emerges
* Society - The Big Issues

"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DXWorldExpo has organized these issues along 10 tracks with more than 500 of the world's top speakers coming to Istanbul to help change the world."

There are 10 tracks running throughout the event and following the major themes. More than 500 breakout sessions will be featured, along with keynotes and general sessions from some of the world's top technology, business, and societal leaders. The event will be held over five days in Istanbul, reflecting the global nature of Digital Transformation and the city's long and historic role as a key business and intellectual center and linchpin between East and West.

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

DX World Expo's Global Themes and Tracks are as follows:

Technology - The Revolution Continues

DX Tech: Data-Driven Global 2000
DX Tech: The Blockchain Challenge
DX Tech: AI and Cognitive
DX Tech: The Global Cloud

Economy - The 21st Century Emerges

DX Econ: Software is Rewriting the World
DX Econ: Smart Cities, Nations, and Regions
DX Econ: FinTech and the Token Economy
DX Econ: The Industrial Internet and Industrie 4.0

Society - The Big Issues

DX Society: Environment
DX Society: Education
DX Society: Agriculture
DX Society: Health Care

Call for Papers -speaking opportunities- as well as sponsorship and exhibit opportunities will open on November 1, 2017.

World's Most Important Tech Event
DXWorldEXPO® will be the world's most important tech event with 1,000 exhibitors in its first year and 2,000 exhibitors in its second year, as it guides Global 2000 companies through their Digital Transformation journey for the next two decades. The global event is set to launch September 17-20, 2018 in Istanbul. It will be sponsored by Fortune 50 companies, and more than 30 international banks will be among sponsors of its FinTech/InsurTech track.

Gaining a better understanding of customers and acting upon this information is the foundation of Digital Transformation (DX) in the enterprise. Applying the latest technologies in this area is the key to driving new topline revenue opportunities.

Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT.

Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives. There are more than a dozen Global 2000 companies in Turkey, including Isbank, Garanti Bank, other financial institutions, Turk Telecom, Turkcell, Turkish Airlines, and ENKA.

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

More Management Quotes
"For the past 10 years at Cloud Expo, we've helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security," said Fuat Kircaali, Chairman and founder of DX World Expo, LLC.

"As a report from the World Economic Forum and Accenture recently stated, 'Companies need to fundamentally change the way they identify, develop and launch new business ventures.' We agree," said Carmen Gonzalez, president of DX World Expo, LLC.

"Digital Transformation is the key issue driving the global enterprise IT business," said Roger Strukhoff, Conference Chair and Executive Director of the Tau Institute for Global ICT Studies. "DX is most prominent among Global 2000 enterprises and government institutions. Our new event in Istanbul brings together the top companies and delegates from around the world, who are transforming the world."

2018 Conference Agenda and Tracks, June 5-7, Javits Center

Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC

Cloud Expo covers all of these tools, with the most comprehensive program and more than 120 top world-class speakers throughout our Industry presenting Keynotes, General Sessions, Breakout Sessions along eight focused tracks, as well as our signature Power Panels. Our expo floor brings together the world's leading companies throughout the world of Cloud Computing, DX, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities. Cloud-native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

Cloud Expo is the world's most important, independent event where technology buyers and vendors meet to experience and discuss the big picture of Digital Tranformation and all of the strategies, tactics, and tools they need to realize their goals.

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Only Cloud Expo brings together all this in a single location:

  • Cloud Computing
  • Big Data & Analytics
  • Software-Defined Infrastructure
  • Industrial IoT
  • Industry 4.0
  • Artificial Intelligence
  • Cognitive Computing
  • Microservices
  • Machine Learning
  • DevOps
  • WebRTC
  • FinTech
  • Digital Transformation

Attend Cloud Expo. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Download Show Prospectus ▸ Here

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

2018 Conference Agenda and Tracks, June 5-7, Javits Center

Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Download Show ProspectusHere

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
  • Tweetup to over 75,000 plus followers
  • Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

@CloudExpo | @ThingsExpo 2018 New York
(June 12-14, 2018, Javits Center, Manhattan)

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Sponsorship Opportunities

Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and ExhibitorsHere
Secrets of Cloud Expo SpeakersHere

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Delegates to Cloud Expo | @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 21st Cloud Expo | @ThingsExpo October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 21st International Cloud Expo October 31 - November 2, 2017 in Silicon Valley, and June 12-14, 2018, in New York City.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 21st International @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

About @CloudEXPO and @DXWorldEXPO
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), and DXWorldEXPO® (@ExpoDX).

@CloudExpo® and @ThingsExpo® are registered trademarks of CLOUD EXPO INC.

DXWorldEXPO® is a registered trademark of DX WORLD EXPO LLC.

More Stories By Paul Simmons

Paul Simmons is a eCommerce Web designer who works for "FMEAddons". FMEAddons is a eCommerce web development company specialized in WordPress, WooCommerce, WordPress and OpenCart. They develop free and premium extensions to meet the basic requirements of e-stores. https://www.fmeaddons.com/woocommerce-plugins-extensions.html

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