Welcome!

Agile Computing Authors: Pat Romanski, Shelly Palmer, Glenda Sims, Paul Simmons, APM Blog

Related Topics: @ThingsExpo, @CloudExpo, @DXWorldExpo

@ThingsExpo: Blog Feed Post

Can Design Thinking Unleash Organizational Innovation? | @ThingsExpo #IoT #M2M #BigData

Human-centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas

I am so blessed with smart friends, and I am fortunate to count John Morley among that group. John recently introduced me to Stanford’s Design School (d.school). To say I was blown away would be an understatement. I was so jazzed by the one-hour tour that I have signed up for a 3-hour class (very expensive…costs like $12…my Starbucks coffee that will get me fired up for the class costs almost that much).

So what about design thinking got me so jazzed? Three things immediately jumped out at me about the design thinking concept:

  • The design techniques that the school teaches are very similar to the envisioning techniques that we use in our Vision Workshop consulting engagements at Dell EMC, so I’ve uncovered this opportunity to expand our Vision Workshop methodology with some new tools, tips, and techniques.
  • There appears to be a very close correlation between the design thinking approach and our data science engagement approach.
  • These design techniques might be the key to unleashing an organization’s innovation potential today, instead of waiting impatiently for the next generation of business leaders to embrace analytics as a business discipline (see “Organizational Analytics Adoption: A Generation Away?”).

What is Design Thinking?
Human-centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; building a bunch of prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world[1].

There is a good reason why Stanford’s d.school does not sit within one of their existing schools because design thinking is used in almost all of Stanford’s schools including business, computer science, electrical, mechanical and even health care.  Design thinking appears to be one of the secret sauces to Stanford’s success and cultivating the entrepreneurial spirit of its students and faculty (and neighbors, in my case). See Figure 1.

Figure 1: Stanford Design Thinking Process

The Design Thinking process involves the following 5 steps, with lots of iterations between these steps:

In our tour, the problem we addressed was making it easier to find the design school on the Stanford campus (Google Map didn’t help). So after some quick brainstorming, we came up with an idea of creating a design school specific Pokémon so that we could use Pokémon Go to lead us to the design center (that was actually my idea!!!). Then we tested the idea with a block of wood (representing Pokémon Go on a smartphone) and another participant wore a Post-It note with a Pokémon sketched character on it (they were the “Pokémon” virtual guide). It was fun. It was cool. And it was a real idea. And we generated, vetted and tested the idea in less than 15 minutes.

The below graphic from Creativity At Work provides another very useful perspective on the design thinking process (see Figure 2).

Figure 2: Creativity At Work Design Thinking Process

Companies including IDEO, Google, Apple, Uber, Netflix and SalesForce.com have embraced design thinking at the core of their business models. Almost everyone coming out of Stanford’s business, computer science and engineering schools have been taught the design thinking concepts. The influence of design thinking is growing among “digital first” organizations.

Intuit is another organization that has embraced Design Thinking to create a more engaging, more prescriptive user experience. From the article “Use ‘Design Thinking’ To Reach Customers,” we get the following:

Design thinking’s ability to uncover customers’ unarticulated needs and its processes for testing potential success with small inexpensive experiments provided the framework they needed. The team ultimately focused on three core design principles: “customer empathy,” “go broad before narrow” and “rapid experimentation.”

I love the phrase:  “Uncover customers’ unarticulated needs.”  The heart to any organization looking to become more innovative and creative in their thinking is to “uncover customers’ unarticulated needs.” It is likely the biggest operationalization challenge when it comes to integrating data science into an organization’s business models; to help organizations to become more effective at leveraging data and analytics to uncover their customers’ unarticulated needs.

Relationship between Design Thinking and Data Science
Our data science team at Dell EMC has embraced a Data Science Engagement process geared to the rapid brainstorming and testing of variables and metrics that might be better predictors of business performance; very much a “fail fast / learn faster” mentality. Maybe it shouldn’t be a surprise that our data science Vision Workshop engagements leverage many of the same concepts promoted by design thinking (see Figure 3).

Figure 3: Dell EMC Data Science Engagement Process

To support this “fail fast / learn faster” environment, we do our preliminary data science work using small data sets (10 to 20 GB) on jazzed up laptops (running all of our favorite data management and data science tools). We do this to accelerate the “fail fast / learn faster” process. We don’t want to get hung up on spending lots of time and resources setting up a big analytic sandbox with large data sets. Just the aggregation, cleansing, aligning, transforming and enriching of large terabyte-sized data sets can substantially hinder the rapid “fail fast / learn faster” data science process. We can learn a lot about the variables and metrics that might be better predictors of business performance in a small environment before we start to operationalize the resulting data and analytics in our data lake.

However if you already have a data lake that supports data-as-a-service and analytics-as-a-service, then you are good to go. Unfortunately many organizations don’t have such an environment, or worse yet, they have multiple data lakes that dramatically increase the probability that multiple versions of the same data are in play (at topic for a later blog).

Design Thinking Summary
Design Thinking and the Data Science Engagement process naturally complement each other – seeking to leverage creative and open thinking to engage the entire organization to identify those variables and metrics that might be better predictors of performance. Maybe, just maybe, design thinking is the key to unleashing the creative and innovative resources of the entire organization. Our Vision Workshop engagements certainly validate that this type of innovative thinking works and can unleash the creative capabilities of the organization. Guess I really didn’t need to look any further than across the street at Stanford’s d.school to finally make that connection.

[1] http://www.designkit.org/human-centered-design

The post Can Design Thinking Unleash Organizational Innovation? appeared first on InFocus Blog | Dell EMC Services.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Dell EMC’s Big Data Practice. As a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide. Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata. Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications. Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.