|By Larry Alton||
|March 15, 2017 01:00 PM EDT||
Have you ever wondered how massive corporations achieve high levels of success and seem to be perfectly organized from the inside out? That’s because they have systems and structures in place to constantly analyze performance data so they can create adjustments or solutions when part of the system fails. In other words, all their gears are going in the same direction.
If you want to play in the realm of high achievers, you need to coordinate your data from the ground up. Here are two of the biggest ways uncoordinated data could be undermining the foundation of your business and how you can prevent it:
1. Email marketing campaigns
Email marketing campaigns are one of the biggest sources of uncoordinated data. If you’re like most businesses, you’ve got multiple team members working on your campaigns. This can be extremely beneficial, yet can also be the source of your downfall, especially if you don’t have a well-documented and clearly defined strategy.
As an example, if you’re using Infusionsoft to create and deliver your email marketing campaigns, you’re working with multiple complex components inside of your strategy. Components like writing copy, formatting emails, creating tags, assigning tags, tracking clicks, merging duplicate contacts, and programming conditional actions to make it all work.
Document your strategy
According to The Essentials of a Content Marketing Strategy, companies who document their strategies see better results. This makes sense because when you document your strategy, your data is organized and accessible to all. But your marketing strategy isn’t the only thing you should be documenting. All processes should be documented and consistently used by your team.
If you have multiple people accessing and editing the same aspects of your campaign, it’s imperative that you create and document a strategy for making updates. For example, assigning one person to format the emails will ensure they’re always consistent. And assigning one person the task of programming the links, actions, and tags for each email will maintain the integrity of the whole campaign.
Coordinate copy through real time updates
If your marketing team is sharing files that are being regularly edited, they need to have a system to make sure they are always accessing the latest version. The last thing you want is for someone to send out an email with a bad link or incorrect deal. Google Docs solves this problem nicely by updating every edit in real time so all contributors see the latest version of the file.
Coordinate contact segmenting
When you have multiple people working on the same email campaign, they need to be in close communication with each other to avoid disaster. You should only allow one person to create, edit, or delete tags. Sometimes a tag already exists for a certain group of people, and is heavily integrated into the automatic actions.
If a duplicate tag is created and applied only to a small group of new contacts, they won’t be dropped into the existing email sequence that starts when the original tag is applied. And, if a tag associated with an action gets deleted, you’ll end up with a bunch of unsegmented leads with no clue where they came from.
To coordinate your segmenting efforts, it’s best to have a strategy where a single person oversees all tag creations, edits, and deletions. This doesn’t mean other people can’t get new tags created through a request, but when one person is in charge of the execution, you won’t end up with broken actions and lost leads.
2. Performance data spread out in various files
If your company’s important data – such as performance objectives, risk mitigation strategies, and asset register – are all stored in different file formats spread across your hard drive, you’re going to have a tough time coordinating that data in order to get a clear picture to assess.
The importance of organized systems and processes can’t be stressed enough. Organizational processes are what drive your business forward through all types of terrain. And reliability-centered maintenance (RCM) is one of the most important processes you could ever use.
RCM is a process that ensures your systems are functioning in order to meet your current needs. It’s a process that improves your effectiveness as a company, decreases your level of risk, and increases your cost effectiveness. This can include assessing the functionality of teams, industrial machines, and even software.
You need more than data management
Even with data management tools, you still need a method to organize it. RCM software, like Reliabuilder from PinnacleART, not only stores data but organizes it for easy analysis.
What RCM looks like
The RCM process consists of some key questions, and as outlined on Wikipedia, those questions are summarized as:
- What is the item supposed to do?
- How can the item fail to function properly?
- What causes each failure?
- What happens with each failure?
- How does each failure matter?
- What proactive tasks can be performed to prevent or diminish the consequences of a failure?
- What should be done if a preventive task can’t be found?
These questions combine to form reliability-centered maintenance.
Don’t wait to start coordinating your data
Unites States Army General George S. Patton said, “A good plan today is better than a perfect plan tomorrow.” When it comes to organizing and coordinating your data, you should start creating a simple plan today. You can always adjust as you go, but don’t wait to begin. The only way to be successful is to have all of your gears going in the same direction.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 28, 2017 01:15 PM EDT Reads: 1,573
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 28, 2017 12:45 PM EDT Reads: 3,099
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 28, 2017 11:30 AM EDT Reads: 2,454
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Mar. 28, 2017 11:30 AM EDT Reads: 4,645
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
Mar. 28, 2017 11:00 AM EDT Reads: 3,674
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 28, 2017 10:45 AM EDT Reads: 3,274
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 28, 2017 10:00 AM EDT Reads: 1,520
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 28, 2017 09:45 AM EDT Reads: 2,224
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Mar. 28, 2017 09:45 AM EDT Reads: 4,411
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
Mar. 28, 2017 09:15 AM EDT Reads: 4,065
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
Mar. 28, 2017 08:15 AM EDT Reads: 3,177
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 28, 2017 08:00 AM EDT Reads: 4,437
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 28, 2017 06:00 AM EDT Reads: 8,947
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Mar. 28, 2017 06:00 AM EDT Reads: 3,017
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Mar. 28, 2017 06:00 AM EDT Reads: 4,334
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 28, 2017 02:30 AM EDT Reads: 2,075
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 28, 2017 02:15 AM EDT Reads: 3,166
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 28, 2017 02:00 AM EDT Reads: 3,989
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 28, 2017 01:00 AM EDT Reads: 2,403
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 28, 2017 12:45 AM EDT Reads: 1,038