Welcome!

Agile Computing Authors: Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan

Related Topics: @ThingsExpo, Agile Computing, @DXWorldExpo

@ThingsExpo: Blog Post

How to Engage Customers Through In-Store Tech | @ThingsExpo #IoT

Use today's retail technologies to surprise and delight your customers during the path-to-purchase.

So, you've brought customers into your store, the hard part is over, right? No! Now that they've arrived, your new goal is to entice them with your offering and chauffeur a path-to-purchase that presents correlating products to increase shopping cart size and satisfy their journey. Recent developments in smartphone tech and other digital innovations have made this more difficult as customers continue to browse other sites for the same products while in-store. There are many ways retailers can still effectively maintain shopper engagement, the key is finding which tactics and tools work best for your store.

First and foremost, a heavy percentage of shopper engagement is the responsibility of store employees who provide quality customer service. Retailers can contribute to customer engagement through proactive technologies, such as a help button in a fitting room that informs employees of customer needs in an automated fashion. Other tools like smart floor sensors help employees know how long customers are waiting and in which areas of the store, or how long someone spends within the fitting room. This enables retailers to shorten their employees reaction time and have a stronger understanding of customer interest to assist, which ultimately increases customer satisfaction. Employee-to-customer interactions shape the shopping experience, so educating and arming your staff with insight will ultimately lead to stronger engagement.

Retailers are thinking outside the box by creating unique, engaging activities for those who enter the store. Interactive areas like an in-store photo booth that doubles as an area where shoppers can play with merchandise is a great way to get customers involved and their hands on the product. Home furnishing stores stage "demo" rooms for shoppers to walk through and interact with products as they would in their home, by sitting on the displayed couch in the "living room" or changing channels with a remote of the latest flat screen released. Providing customers with an experience instead of just a warehouse of products will lengthen their stay and improve the likelihood of a purchase.

Retailers are quickly implementing interactive digital displays throughout their stores to educate and assist in the customer journey. These displays allow customers to search for specific products, investigate their questions, and even make a purchase on the spot to bypass a line. If you aim to dazzle and delight, get customers involved through digital activities such as designing a digital outfit that can be shared on social media. Digital displays aren't your only option, either. Lowe's is implementing robot technologies to assist in greeting customers at the door, while Neiman Marcus is staging interactive retail tables into their spaces. By servicing customers through digital tech, retailers are realizing significant savings in staffing by automating and improving experiences upon entry to the point of exit. No matter what form, digital displays and activities in the retail space are quickly increasing in popularity as customers continue to make the shift toward technological shopping.

The dramatic and ongoingly inevitable increase in technology has skyrocketed competition in brick-and-mortar retail. Consumers are no longer jumping store-to-store searching for products when they've already done their research before entering their first shop. This is truly great for consumers, but retailers are challenged to keep up in excitement and pace with this trend. To stay interesting, retail is getting creative with in-store activities and optimizing their workforce to meet shopper expectations. Whether it's a photo booth or an interactive display, the importance of intriguing customers throughout their in-store experience has never been more important. To maintain an engaged customer-base and in-store conversions, retail must evolve with the trends of their clientele to stay in the game.

About Scanalytics

Scanalytics is among the top 10 fastest growing "Internet of Things" companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.

With over 10 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico, Europe and Southeast Asia. Learn more at: www.scanalyticsinc.com.

More Stories By Rolando Kahn

Rolando Kahn is a writer at Scanalytics Inc. with a passion for technology and all things marketing. Blogging, social media, and technical writing are all components of the bigger puzzle he's spearheading at a leading "Internet of Things" business. He is a graduate of UW-Milwaukee with a degree in Journalism, Advertising, and Media Studies.

IoT & Smart Cities Stories
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...