Welcome!

Agile Computing Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Zakia Bouachraoui, Pat Romanski

Related Topics: Java IoT

Java IoT: Article

Is Blogging Just the Tip of the Co-Technology Iceberg?

Is Blogging Just the Tip of the Co-Technology Iceberg?

Gartner says that the total number of bloggers will peak during the first half of this year at around 100 million, causing John R. Patrick to ask rhetorically whether spring 2007 truly is The Peak of Blogging?

It isn't, he says, in answer to his own question. "Blogging," he writes, "is just beginning!"

The significance of blogging is not the word "blog," whether used as a verb or a noun, but its role as a harbinger of the game-changing Web-as-platform revolution. In particular, the migration of blogging from the individual toward the enterprise represents a massive validation of those like Professor Andy McAfee who argue that Enterprise Web 2.0 is already a reality.

Put crudely, by embracing blogging, corporate America gave a big wet kiss to Web 2.0 (if you prefer Dale Dougherty's handy term). To the "New Web" (if you prefer a somewhat simpler term and one that no one owns).

One part of the Gartner report that made me think of my earlier "Are We Blogging Each Other to Death?" editorial (http://java.sys-con.com/read/157184.htm) and that was the bit about how less than 2% of all Internet users are frequent contributors to content on the Web. This is the kind of statistic that always exercises anyone involved with building Web-based applications, because it's a classic full-glass/empty-glass situation: do we rejoice at the fact that 98% of the marketplace may yet come round, or bemoan that only 2% have seen the light?

Wikipedia provides us with a good working example. According to the John Musser/Tim O'Reilly report "Web 2.0 Principles and Best Practices," it's known what percentage of the registered Wikipedia users are contributors - around 7%. If like me you view Wikipedia as an application rather than a destination site, that means that 70,000 people or more are actively using the Wikipedia application. That's a lot of users for a fairly sophisticated app. Kudos to EMC's Cornelia Davis for nailing one very simple way of realizing how significant a number: "that is more than twice the number of people working for my employer (EMC has around 31,000 employees)."

So the challenge for today's software developers is to achieve for their apps the same kind of buy-in that already exists out there on the New Web. Because unless a company has the same kind of percentage of its intranet users actively contributing content, my contention is that it will swiftly be overtaken by those companies that do. Small wonder then that Sam Palmisamo (who famously has his own avatar) is rumored to have enjoined his fellow IBM execs to participate in Second Life. He is probably interested in seeing whether the 7% figure operates there, too; if it did, there would be over 25,000 Big Blue avatars by the end of this year!

As for the wider New Web, a 7% participation rate in any one application on a global scale would, beyond a shadow of a doubt, be the foundation of the next Microsoft. Total Internet users are estimated at 1.1 billion, so the 100 million people who blog (if we go by Gartner's figures) takes us far above the 7% mark (77 million). But no one company owns blogging, any more than any one company owns Web mail, or Instant Messaging, or photo sharing.

What kind of app is missing from the New Web landscape? What kind of app would attract 77 million users? One that adheres to all the tried and true principles of first-rate co-technology (my turn to coin a term now), plus adds functionalities and leverages emergent methodologies like automatic semantic video tagging, audio search, and social bookmarking, but above all, one that solves a problem not already being solved; or solves one already being solved, but 10 times better.

("100% Spam Free E-mail" would be one obvious example of the latter; "Google for Memories" would be a less obvious example of the former.)

For those many Webpreneurs and innovators who believe they're on to exactly that, I say only this: Stay with it. The i-Technology world can do way, way better than mere blogging. I just know it.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...