Welcome!

Agile Computing Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White, Zakia Bouachraoui

Related Topics: @ThingsExpo, Agile Computing, @DXWorldExpo

@ThingsExpo: Blog Feed Post

Reinventing Retail with the Internet of Things By @ElleMWood | @ThingsExpo #IoT

Say goodbye to traditional, canned, pre-determined messaging and clipping coupons

Reinventing Retail with the Internet of Things, Data, and Massive Insights
By Elle Wood

Retail as we know it is about to change. Retail Systems Research conducted a study, The Internet of Things in Retail: Great Expectations, and found that 80% of respondents agreed: the Internet of Things will drastically change the way companies do business in the next three years. Huge efficiencies are coming out way with connected devices sending us data, in real-time, about shoppers, stores, inventory, and much more. Meaningful, actionable information is right at our fingertips. The Internet of Things is enabling retailers to grow more nimble, paying off in the millions.

Hyper localized targeting
Say goodbye to traditional, canned, pre-determined messaging and clipping coupons. Smart screens and sensors are here to make retail marketers more successful. There are a lot of retail applications out there, from smart sensors on products, to security cameras that can act as in-store heat maps, producing thousands of data points about demographics. Retail IoT will allow store owners to identify shopping paths, number of shoppers, their gender, age, ethnicity, and even their mood! Piecing together those points can make retail marketers far more effective in their campaigns. For example, marketers can create workflows with digital signage associated with a finely-targeted audience and product. When that highly targeted demographic is spotted by sensors in the store, digital signage is then triggered to direct that person to a desired product. If the shopper misses the offer, the store owner can make small adjustments, such as product placement or more signage, for optimal store set up and sell-through.

IoT Improving Retail Customer Experience
Getting customers to buy is only half the battle. Retailers are challenged to make customers come back, and increase customer loyalty. One way IoT can facilitate this is by increasing customer engagement, and making the shopping experience easy and
fast. Barnaby Page reported that Gartner executive partner, Carl Deal, had a lot to say about IoT and retail at a recent conference in Ohio. “We have to be able to generate a customer experience that will make our customers want to come back to us,” explained Deal. “No matter what the future holds it’s going to be based around these three components: It’s going to be data-intensive; it’s going to be security-intensive; it’s going to be network-intensive.”

Data will help deliver IoT to retail… but only if we can decode it
The biggest challenge for retailers to be able to take advantage of IoT will be decoding all of that data that’s being generated.
As a retailer, building a custom analytics platform can be timely, complex, and expensive. To embrace IoT and obtain immediate results with zero-effort,  implement a platform that can handle up to 500M metrics/minute and 1 Trillion events/day. That’s the scale needed for retail. AppDynamics can offer pre-built widgets to quickly create and share analytics dashboards, so larger chain retailers can share insights quickly across regions. Oh, and don’t worry about trying to make sense of the terabytes and terabytes of data your stores generate… the AppDynamics platform does it for you, from reducing time from data collection to providing insights.

As customer interactions are continually dictating, and progressing, digital transformation, IoT at the retail-level will add another complexity/channel for businesses to interact with their potential customers. Customer experience is, and will continue to be the next battleground for businesses, notably in the retail sector. Maintaining optimal performance to suit these experiences is the at the utmost importance.

The post Reinventing Retail with the Internet of Things, Data, and Massive Insights appeared first on Application Performance Monitoring Blog | AppDynamics.

Read the original blog entry...

More Stories By AppDynamics Blog

In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally.

DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.

IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...