Agile Computing Authors: Liz McMillan, Pat Romanski, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White

Related Topics: @ThingsExpo, Agile Computing, @DXWorldExpo

@ThingsExpo: Blog Feed Post

Reinventing Retail with the Internet of Things By @ElleMWood | @ThingsExpo #IoT

Say goodbye to traditional, canned, pre-determined messaging and clipping coupons

Reinventing Retail with the Internet of Things, Data, and Massive Insights
By Elle Wood

Retail as we know it is about to change. Retail Systems Research conducted a study, The Internet of Things in Retail: Great Expectations, and found that 80% of respondents agreed: the Internet of Things will drastically change the way companies do business in the next three years. Huge efficiencies are coming out way with connected devices sending us data, in real-time, about shoppers, stores, inventory, and much more. Meaningful, actionable information is right at our fingertips. The Internet of Things is enabling retailers to grow more nimble, paying off in the millions.

Hyper localized targeting
Say goodbye to traditional, canned, pre-determined messaging and clipping coupons. Smart screens and sensors are here to make retail marketers more successful. There are a lot of retail applications out there, from smart sensors on products, to security cameras that can act as in-store heat maps, producing thousands of data points about demographics. Retail IoT will allow store owners to identify shopping paths, number of shoppers, their gender, age, ethnicity, and even their mood! Piecing together those points can make retail marketers far more effective in their campaigns. For example, marketers can create workflows with digital signage associated with a finely-targeted audience and product. When that highly targeted demographic is spotted by sensors in the store, digital signage is then triggered to direct that person to a desired product. If the shopper misses the offer, the store owner can make small adjustments, such as product placement or more signage, for optimal store set up and sell-through.

IoT Improving Retail Customer Experience
Getting customers to buy is only half the battle. Retailers are challenged to make customers come back, and increase customer loyalty. One way IoT can facilitate this is by increasing customer engagement, and making the shopping experience easy and
fast. Barnaby Page reported that Gartner executive partner, Carl Deal, had a lot to say about IoT and retail at a recent conference in Ohio. “We have to be able to generate a customer experience that will make our customers want to come back to us,” explained Deal. “No matter what the future holds it’s going to be based around these three components: It’s going to be data-intensive; it’s going to be security-intensive; it’s going to be network-intensive.”

Data will help deliver IoT to retail… but only if we can decode it
The biggest challenge for retailers to be able to take advantage of IoT will be decoding all of that data that’s being generated.
As a retailer, building a custom analytics platform can be timely, complex, and expensive. To embrace IoT and obtain immediate results with zero-effort,  implement a platform that can handle up to 500M metrics/minute and 1 Trillion events/day. That’s the scale needed for retail. AppDynamics can offer pre-built widgets to quickly create and share analytics dashboards, so larger chain retailers can share insights quickly across regions. Oh, and don’t worry about trying to make sense of the terabytes and terabytes of data your stores generate… the AppDynamics platform does it for you, from reducing time from data collection to providing insights.

As customer interactions are continually dictating, and progressing, digital transformation, IoT at the retail-level will add another complexity/channel for businesses to interact with their potential customers. Customer experience is, and will continue to be the next battleground for businesses, notably in the retail sector. Maintaining optimal performance to suit these experiences is the at the utmost importance.

The post Reinventing Retail with the Internet of Things, Data, and Massive Insights appeared first on Application Performance Monitoring Blog | AppDynamics.

Read the original blog entry...

More Stories By AppDynamics Blog

In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally.

DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.

IoT & Smart Cities Stories
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...