Welcome!

Agile Computing Authors: Pat Romanski, Liz McMillan, Corey Roth, Elizabeth White, Yeshim Deniz

Related Topics: @DXWorldExpo, Agile Computing, @CloudExpo, @ThingsExpo

@DXWorldExpo: Blog Post

Three Personas That Drive Our Big Data Needs | @ThingsExpo #BigData #IoT #M2M

If you are a company like Facebook, Twitter or eBay, you definitely have a lot of data at your hands

Three Personas That Drive Our Big Data (Or Any Data) Needs

I am not a data scientist or an expert in knowing how to build candlestick charts from historical stock prices. I am however a data enthusiast and it fascinates me when I hear people talk about Big Data, like they invented it. Sorry, no offense meant, but really how did we just jump to Big Data without even creating an understanding about any kind of data?

Information in any shape, form or face is a brilliant resource. We work with information every day and, if you look at it, nothing runs without information. Every business of every size across the world works on information - even the smallest corner store to the corporations working in large glass towers. This information is of many types: accounting information, sales data, marketing stats, customer information, and purchase order information, patient information, hosting information and so on. Everything we know has some kind of information associated with it. Do we agree so far? Yes we do.

Enter Big Data. I often hear people say we have too much data and we have no idea what to do with it. If you are a company like Facebook, Twitter or eBay, you definitely have a lot of data at your hands. For the average company, it's not Big Data. It is any data. As a small or medium sized company unless you are generating petabytes worth data from research, or some large scale initiative, you are still in the any data category. When it comes to any data, the question is what are you doing with your data? Have you recently looked at say your customer data and seen if there are any patterns? Have you sifted through your employee data and seen what department provides you with the maximum ROI? I can go on with all sorts of examples. Point is no matter what type of company you are and what size you are, you have access to key data. Your data. This information is invaluable and you cause it to make key decisions for your business today. Here are three data personas that can define your way to work with data and what it can do for you. Perhaps you identify with some of them or may have come across them within your organization. Which one are you?

Andy the Data Archer
Andy is far too busy with his daily work to bother with working with too much data. He generates a lot of any data, but uses it sparingly during weekly, monthly meetings and so on. Andy is potentially generating a low amount of any data and really doesn't care what happens to it after, as long as it can be retrieved later on. He needs data that is sorted, clean and structured to work with. He does not have the skills or time to clean up data. Andy is categorized as a data archer. He uses data in a precise way for specific needs and to get specific results. He needs data in a ready format (like an arrow) that he can use to get what he wants. Here are some pointers on what does and does not drive Andy.

  • Do's: Provide data, discuss data, and discuss how final data can be better suited for his needs
  • Don'ts: Work with raw data, provide unstructured or unclean data

Emma the Data Enthusiast
Emma loves data and likes creating insights with any kind of data she can get her hands on. She has an analytical mind and although she works in the sales planning department, can work with a lot of data identifying trends, peaks and patterns. Emma needs data to be in a semi clean state when she uses it. She knows the impact that data has on her every day job because her work is very much attached to working with it every day. Here are some pointers on what does and does not drive Emma.

  • Do's: Get more inside the hood, discuss how data is structured and how it can be better created
  • Don'ts: Gets bored with final data, needs to be able to slice and dice, likes getting hands data dirty

Will the Data Worshipper
Will is as analytical as one can get. He has an intricate knowledge of data analysis, techniques and can create candlesticks charts on paper in no time. Will has a deep knowledge of the types of data that can be used specific purposes. Although not a data analyst like Emma, he will however work with a large team of specialists who help make sense of Big Data from many databases. Will is driven by unstructured data because he can structure it the way he wants. Here are some pointers on what does and does not drive Will.

  • Do's: Can work with any data, thrives on the big picture yet loves solving complex data problems, idea Big Data scientist
  • Don'ts: May get bored with final data use discussions, seeks perfection

All the three personas defined above work with data in one way or the other. Their roles are completely dependent on analyzing data in some way, yet not all of them work with an intricate and massive set of data on an everyday basis. The typical business user today like Andy and Emma knows how data works but does not need to get into the structured and unstructured debate, whereas Will thrives on every kind of data. Users like Will who work on specialized pieces of information and massive amounts of information are Big Data users.

Meant to be a small insight into our data needs and who are driving our data analysis needs, this article is just the tip of the iceberg. Most important, keep in perspective that data in any format is key, but it is also important to refer to data in the right way as it impacts a specific end user in the way it is used. What are your thoughts?

More Stories By Ian Khan

CNN Futurist, Forbes Contributor, Author, 3 Time TEDx Speaker and Technology Futurist, over the last 20 years Ian Khan has had the privilege to serve the needs of over 5000 organizations by fueling their growth through technology solutions. He has helped a diverse set of businesses ranging from Technology Companies, Oil Companies, Power Generation & Renewables Operators, Microsoft Ecosystem Partners, SAP Customers and Partners, Healthcare Providers, Manufacturers, Facility Operators, Startups, Educational Institutions, Nonprofits & associations and more. Ian’s experiences with these organizations led him to a unique position of being able to identify the common challenges of growth for all these organizations. The bottom line as he found out, is that we all are hungry for success and want to grow and make a difference. Where we fall short is by failing to understand our environment and taking the right action within that environment. After 20 years serving the needs of the industry Ian’s natural pivot was to answer his calling and help organizations at a broader level understand what tomorrow brings. His work and study of all these organizations brought forward very unique perspectives that he now share through his work. Today, hands down, we live in the great time for humanity. Technology is a great thing, but it also has its victims. Many organizations of tomorrow will fail under the pressure of a fast changing world, much of which is fueled and driven by technology. Ian’s mission is to help organizations avoid that pitfall, and propel themselves into success in today’s era and go from digital disruption to digital transformation in the fastest and most sustainable way. This is the only way, according to him, we can together create limitless value, create solutions that are faced by us locally as well as by others around the globe, and make the world a happier place. Today Ian’s work spans working with people by delivering keynotes, consulting and by promoting his 7 –Axioms methodology through his book and workshops. He is also working on an ambitious project of releasing a documentary in spring of 2018 called Industry 4.0. Industry 4.0 will capture the thoughts and insights of some of the world’s leading thinkers and help us understand the 4th Industrial Revolution, Its Impact, and how we can all be have an opportunity to be part of the emerging future and make the right choices. For more information please visit www.iankhan.com

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...