Welcome!

Agile Computing Authors: John Katrick, Liz McMillan, LeanTaaS Blog, Progress Blog, Derek Weeks

Related Topics: @CloudExpo, Mobile IoT, Agile Computing

@CloudExpo: Blog Post

Your eCommerce Shoppers Are Going Global. Are You Ready? | @CloudExpo #Cloud

It's hard to get away from the fact that eCommerce is a large and growing force in our economy

You may want to ask yourself if you really have a good understanding of where your customers are shopping. Digital marketers are known to cuddle up with Google Analytics as they crawl into bed at night just to explore these trends. Are you doing the same? Because as more of your customers visit you from other parts of the world, you'll have to do a little bit more to make sure they all have a great experience on your site.

Here's a mind-blowing statistic for you: Take all the stores and retail outlets in the world - basically anywhere someone can buy something. Then, add up all the money that those stores earn collectively. How much of that do you think came in over the Internet?

This year, it's expected that 7.3% of all that money was from online sales. And in just a few years, that number will be 12.4%.

Think about that - about one out of every 10 dollars (or euros, or yen...) that consumers will spend over the next few years will be spent online. And this money is being spent by about 40% of worldwide Internet users, which means more than one billion online shoppers. That makes a crowded Black Friday at Walmart seem like nothing.

It's hard to get away from the fact that eCommerce is a large and growing force in our economy - not just here in the U.S., but around the world.

A Worldwide Boom
As you unpack the numbers, they reveal some interesting trends about eCommerce in different parts of the world. For example, this year it's expected that overall, eCommerce will grow by 25%. However, that's happening at different rates in different regions of the globe. In Asia-Pacific, where it's growing the fastest, the growth rate for eCommerce is projected to be a staggering 35.2%, while in North America the growth rate will only be 14.3%.

Of course, a newer market is going to grow faster than a more mature market. So it's interesting to look at growth alongside online sales projections overall:

  • China: $672.01 billion (42.1%)
  • U.S.: $349.06 billion (14.2%)
  • U.K.: $99.39 billion (14.5%)
  • Japan: $89.55 billion (14.0%)
  • Germany: $61.84 billion (12.0%)
  • France: $42.60 billion (11.1%)
  • South Korea: $38.86 billion (11.0%)
  • Canada: $26.83 billion (16.8%)
  • Brazil: $19.79 billion (17.3%)
  • Australia: $19.02 billion (9.3%)

Now, some of these countries have a larger population than others, so of course that's going to factor into how much is being spent. When you look at how much is being spent by each shopperon average, you see that growth may be slower in the U.S., but volume is not. Consumers in the U.S. are starting to spend big on the Internet. As the market matures over time, people become more comfortable with larger purchases.

So what does this all mean for you? What about your site?

You may want to ask yourself if you really have a good understanding of where your customers are shopping. Digital marketers are known to cuddle up with Google Analytics as they crawl into bed at night just to explore these trends. Are you doing the same? Because as more of your customers visit you from other parts of the world, you'll have to do a little bit more to make sure they all have a great experience on your site.

If Your Site Sucks, Shoppers Leave - at Home or on the Go
If consumers start shopping on a site or exploring content and the page doesn't load quickly enough, they give up. They find somewhere else to buy the thing they wanted to buy.

You are a consumer. You know you've done this too.

It's as easy as re-typing a search term again, but this time you click the second link that Google sends your way. In fact, 60% of web users leave a website and go to a competitor's site if it takes more than five seconds to load the page. And 88% of web users won't come back to that site if they assume it'll be slow.

Of course it's not just the web. These days, 85% of web users expect that a page will load just as fast on their mobile device as it does on a computer. That expectation is really important because mobile devices aren't just the exception anymore, especially over the holidays (which are coming up fast). People travel; they use their phones to place orders so that gifts are ready when they get home. They shop on their devices while they are shopping in stores. The mobile device matters - it directly impacts revenue.

Just because you know your site is zippy in Toledo doesn't mean that your users in Quebec City, Frankfurt, or Singapore see the same thing. There is a lot of variation around the world between datacenters, carrier networks, and general Internet infrastructure.

Geo-Realism from the Cloud
Geo-realism means adapting your load testing and performance monitoring so that it mimics the user experience from different regions around the world. You shouldn't be doing all your load testing from server banks in the room next to your application's datacenter. You shouldn't even be running them from the next town over.

The best way to ensure that your load tests are geo-realistic is by using the cloud.

The cloud isn't for everything of course. As your team builds the app, you will naturally develop a suite of load testing scenarios for core testing that you run from an easily controlled location. You conduct unit tests with these, get rid of bottlenecks, and assess baseline performance of your app at the component. But at some point you need real system tests.

That's when you string together those components into a number of realistic scenarios. For example:

  • User logs in, browses through items, selects an item, checks out.
  • User logs in, confirms tracking information for a recent order
  • User logs in, finds a recent order, prints a return ticket

You package these scenarios up and push them out to load generators in the cloud. You'll want these generators distributed around the world in a variety of different locations and datacenters. The cloud lets you scale this infrastructure up and down as needed without having to configure new machines and network devices. That's the beauty of the cloud - you quickly get worldwide scale for your scenarios.

Using the cloud, you run your tests and gather your metrics. You can study these results to see how behavior differs throughout the world. This may lead you to reconfigure how you do load balancing, modify your caching capabilities, or potentially deploy entirely new supplementary datacenters. The point is: you now know how users around the world are interacting with your site.

It doesn't stop there.

You can also conduct synthetic user monitoring from the cloud. This is an activity that's managed in Operations as part of the ongoing performance management effort. You take the same transactions that were run by your distributed load generators and re-use them as live performance tests. Synthetic users are created around the world, executing these tests regularly using the cloud. They run against your production app while it's in use, and they measure the site experience that users are actually exposed to. You can feed those metrics back to Operations and to Testing, giving you a steady stream of data that doesn't depend on impacting real users.

Conclusion
With the continued growth of global eCommerce shoppers, having a global view of your app's performance is more important than ever. Use the cloud to create geo-realistic load tests and performance monitoring profiles that will give you confidence your users are having a great experience, no matter where they are browsing from.

Finally, get ready - it's going to be a wild holiday shopping season!

Photo Credit: Nicolas Raymond

More Stories By Tim Hinds

Tim Hinds is the Product Marketing Manager for NeoLoad at Neotys. He has a background in Agile software development, Scrum, Kanban, Continuous Integration, Continuous Delivery, and Continuous Testing practices.

Previously, Tim was Product Marketing Manager at AccuRev, a company acquired by Micro Focus, where he worked with software configuration management, issue tracking, Agile project management, continuous integration, workflow automation, and distributed version control systems.

@ThingsExpo Stories
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...