Welcome!

Agile Computing Authors: LeanTaaS Blog, Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White

Related Topics: @DevOpsSummit, Mobile IoT, Agile Computing

@DevOpsSummit: Blog Feed Post

Brand Value of Mobile App Performance By @ElGrecoSF | @DevOpsSummit #APM #DevOps

The enterprises’ mobile applications are becoming critical to the company’s brand identity

The Brand Value of Mobile App Performance
By Peter Kacandes

One of the most prominent current trends among enterprise companies is the nearly insatiable demand for enterprise mobile applications. By some reports, 85% of companies have a mobile backlog of between one and 20 applications, with a majority (50%) having a backlog of between 10 and 20 apps.

The reasons for this backlog are myriad, but the demand is there because mobile applications are the way that companies are interacting with all of their stakeholders. The most visible mobile applications for the enterprise are the ones that are directly customer facing, but enterprises are also increasingly mobile applications for their employees and other stakeholders.

As more and more of the interaction with the company, it’s products, services, and operations are transacted through its mobile applications, these same applications are increasingly becoming the face of the company to all its constituents. As a result, the enterprises’ mobile applications are becoming critical to the company’s brand identity, both directly and indirectly.

In research published by OpenMobileMedia.com, companies are using the mobile channel to increase brand identity (44%), increase engagement (58.9%), drive sales in general ( 37.8%), support specific promotions (20%), customer relationship marketing (26.7%), and other (10%).

Companies are very protective of their brand identity because the brand acts as the lens through which customers build a relationship with the company. According to Yuliya Suleymanova, Founder of SULÉY Group, “consumers build a solid emotional association on what a brand means to them, how it makes them feel, what other people may think of them wearing, eating, driving a brand. These emotional associations build brand loyalty and human connection to a brand so consumers begin to treat a brand as an extension of themselves, a friend that they can always rely on.”

Needless to say, companies spend a lot of money and put a lot of effort into building and protecting their brands. For a list of some of the world’s top brands and their brand value check out Forbes rankings. There are, of course, many factors that contribute the company’s brand value. It’s not just your logo or your website, it’s about everything that contributes to how a person builds their identification with the brand, and people are very passionate about that brand identification. Some of the most successful projects I’ve worked on over the years have involved apps that helped companies to build that brand experience by, for example, making it easy to personalize and customize phones with brand imagery. If you doubt people identify with certain brands, just do a Google image search for “brand tattoos.”

As more and more of a person’s interaction with a company happens through a mobile application or as a result of the use of a mobile application by a company’s employees, the mobile applications will have an increasingly profound affect on the company’s brand value, positively or negatively.

Case in point, there had been some high-profile incidents recently when an issue with an enterprise mobile application created some serious public problems for a company. Back in June, United Airlines had eight percent (150) of its morning flights grounded due to what was initially called a problem  “with proper dispatching information” and ultimately was found to be a bug in a mobile application used by pilots to download their digital flight plans.

Similarly, back in April, American Airlines had significant flight delays throughout its network when a problem with an iPad application used by pilots to load airport maps caused the app to crash or be unable to load new maps, caused many flights to return to the gate or even prevented them from departing the gate.

It’s quite sobering to think about the tremendous impact of these fairly obscure mobile applications on both the economical level and the brand level. In the first case, there are the immediate costs to the airlines of delayed flights and re-routing or reschedule passengers, but then there are all the rippling waves of indirect costs to the airline, it’s passengers, and multitudinous other business due to missed connections, meetings, hotel reservations, car reservations, meals, entertainment, vacations and on and on and on spreading outward through the economy originating for a problem with one little mobile application. In the second case, there is the brand value problem of all the disgruntled passengers unloading on the airlines through social media and the news damaging all the effort these companies have made to build their brand by providing customers with a good experience severely tarnished by a mobile application that was completely invisible to the customers themselves.

Can it be any clearer that just having mobile applications to help run your business is not enough? As shown by the data cited earlier, companies are spending incredible amounts of time, money, and effort to build their brands. You also have to make sure that those mobile applications perform flawlessly or at least that you can quickly identify and resolve issues quickly before they become big problems for your customers, your employees, and your partners or else you will could have big costs and negative brand effects as a result of poorly performing applications. Otherwise, all of that investment in the brand can be wasted as a result of one bad incident.

 

The post The Brand Value of Mobile App Performance appeared first on Application Performance Monitoring Blog | AppDynamics.

Read the original blog entry...

More Stories By AppDynamics Blog

In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally.

DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.

@ThingsExpo Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...