Welcome!

Agile Computing Authors: Pat Romanski, Liz McMillan, Elizabeth White, Yeshim Deniz, Zakia Bouachraoui

Related Topics: @CloudExpo, Agile Computing, @DXWorldExpo

@CloudExpo: Blog Feed Post

Be Future Ready: Selling to Millennials By @Kevin_Jackson | @CloudExpo [#Cloud]

Cloud services, by their very nature, are simultaneously global in scope and individual in nature

There is almost a deafening discussion going on about the self-centeredness of today's young adults. Wether you call them Generation Y, millennials or twenty-somethings, the general refrain seems to be a perception that the entire lot of them only care about themselves.

Patricia Greenfield of the University of California in Los Angeles actually used the Google Ngram Viewer to study this perception. Her findings, published in Psychological Science, showed that there has indeed been a distinct rise in more individualistic words such as "choose," "get," "feel," "unique," "individual" and "self" and a decrease in community-focused words such as "obliged," "give," "act," "obedience," "authority," "pray" and "belong."

This shift toward "me" has been driven by society's transition to a more urban environment. It has actually been going on for a couple of centuries and has recently been accelerated by the rise of technology and the availability of education. So is this a good or bad thing?

To #BeFutureReady the answer to this question is immaterial because this is the marketplace of the future and businesses must know how to sell to this generation. That means enterprises must learn how to identify individuals, carry on two-way relevant conversations with those individuals and learn how to sell to a marketplace of one. This is why cloud computing is such a revolution to businesses of all sizes.

Cloud services, by their very nature, are simultaneously global in scope and individual in nature. They economically enable information technology platforms that can implement parallel and individually focused sales and marketing processes. Services like Twitter, Instagram, Twitch and Facebook are ideal for selling to this younger generation because individuals can be identified, engaged, enticed and yes, sold. This is not only important to the consumer market, but it plays well in the business-to-business (B2B) market as well. Organizations make decisions by committee and the key to a successful B2B engagement today is through the use of an individualized persuasion campaign aimed at each decision maker.

Businesses must also have the agility to use multiple cloud services and must be able to rapidly change the type or volume of services being used. That is why cloud service marketplaces may be even more important in the B2B realm. The future will be a world of many clouds with numerous service choices from a variety of cloud vendors. Businesses and governments are also increasingly choosing public clouds for a variety of software services and shared content. Software and IT service aggregators are working hard to make it easy to find, purchase and consume a wide variety of cloud services from a single cloud service marketplace vendor. To keep up with this trend, future-ready enterprises will need to know how to rapidly on-board, bundle, provision and de-provision their portfolio of cloud services. If this future viewpoint proves to be true, offerings like Dell Marketplace and AppDirect could be the perfect partners for a future-ready organization.

Cloud service marketplaces provide the tools, services and expertise needed to identify, converse, connect and sell to today's millennial, or- should I say- tomorrow's CEO.

This post was written as part of the Dell Insight Partners program, which provides news and analysis about the evolving world of tech. For more on these topics, visit Dell's thought leadership site PowerMore. Dell sponsored this article, but the opinions are my own and don't necessarily represent Dell's positions or strategies.

Bookmark and Share

Cloud Musings

( Thank you. If you enjoyed this article, get free updates by email or RSS - © Copyright Kevin L. Jackson 2015)

Read the original blog entry...

More Stories By Kevin Jackson

Kevin Jackson, founder of the GovCloud Network, is an independent technology and business consultant specializing in mission critical solutions. He has served in various senior management positions including VP & GM Cloud Services NJVC, Worldwide Sales Executive for IBM and VP Program Management Office at JP Morgan Chase. His formal education includes MSEE (Computer Engineering), MA National Security & Strategic Studies and a BS Aerospace Engineering. Jackson graduated from the United States Naval Academy in 1979 and retired from the US Navy earning specialties in Space Systems Engineering, Airborne Logistics and Airborne Command and Control. He also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide. Kevin is the founder and author of “Cloud Musings”, a widely followed blog that focuses on the use of cloud computing by the Federal government. He is also the editor and founder of “Government Cloud Computing” electronic magazine, published at Ulitzer.com. To set up an appointment CLICK HERE

IoT & Smart Cities Stories
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...