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Kevin Benedict's Mobile Commerce News Weekly – Week of February 8, 2015

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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The 2014 “True Cost of Fraud mCommerce” report found 15 percent of all merchants now support m-commerce transactions — more than twice the seven percent doing m-commerce at the end of 2013.  Read Original Content

There is a growing trend toward mobile commerce according to business leaders at Heavy Duty Aftermarket Dialogue in Las Vegas. M-commerce reached $70 billion last year and Dave Seewack, CEO of FindItParts, expects it to reach $100 billion in the next four years.  Read Original Content

Chinese eCommerce giant Alibaba is going to foray into India's fast growing mobile commerce space. It will buy 25 percent stake in India's One97 Communications, which is the parent company of mobile commerce firm Paytm.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit www.b2msolutions.com.  This newsletter is sponsored in part by B2M Solutions.

Mobile commerce fraud is costing retailers an average of three percent of their total revenues, and the faster m-commerce grows, the more fraud will cost, according to a study released by TeleSign.  Read Original Content

In 2016, the portion of mobile-influenced in-store retail sales, like those at Starbucks, is expected to jump from 20 percent to more than 50 percent, according to a study by Deloitte.  Read Original Content


Forrester says the average U.S. and U.K. mobile user has 24 apps on their device but spends more than 80 percent of his or her time on only five of them -- mostly messaging and social media, not so much gaming or vendor apps. Read Original Content

Technology conglomerate Samsung has appointed a new mobile-marketing chief ahead of a crucial period for the company's smartphone and tablet division.  Read Original Content

A new survey conducted by RSR Research has revealed brick and mortar retailers feel smartphones are working effectively to send foot traffic back into their shops.  The responses to the survey showed 55 percent of businesses feel mobile marketing is sending more consumers into their stores in order to make purchases there.  Read Original Content

Chango recently surveyed more than 500 brand and agency marketers and found 86 percent of respondents now have a mobile-optimized site and 76 percent have a mobile app.  Read Original Content

According to Altimeter, some 90 percent of consumers move between devices to accomplish a goal, using an average of three different screen combinations each day.  Read Original Content

According to a new report from Gartner, more than 40 percent of organizations expect the Internet of Things to “transform their business or offer significant new revenue or cost-savings opportunities in the short term, rising to 60 percent in the long term.”  Read Original Content

Twitter disclosed its Q4 financial results, revealing that while the company beat Wall Street’s profit and revenue targets, its historically fast user growth has continued to slow throughout the year.  While Twitter gained between 13 million and 16 million users in each of the first three quarters of 2014, it rose by only four million in Q4.  Read Original Content

Research firm Gartner predicts that by 2017, US customers' mobile engagement behavior will drive mobile commerce revenue to 50 percent of the country’s digital commerce revenue, from 22 percent today.  Read Original Content

Mobile commerce represented 9.7 percent of the 103.4 million online transactions carried out in Brazil in 2014, according to figures from online consultancy E-bit.  Read Original Content

Swatch Group plans to start selling a smart watch within the next three months.  The device will communicate via NFC and won't have to be charged, chief executive officer Nick Hayek said in an interview. The Swatch smart watch will also let consumers make mobile payments and work with Windows and Android software, he said.  Read Original Content

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************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

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